- Dubai Sports channel to be the official telecasting partners –
- Leading broadcast and communication group, Mediapro, enters Indian
market with an alliance with Premier Futsal -
Dubai, United Arab Emirates -Monday, May 29th 2017 [ ME NewsWire ]
Premier Futsal, the most watched Futsal tournament in the world, is all set to go international with Season Two of the home-grown sporting event. The international foray of the sporting extravaganza and the association between Premier Futsal and the Dubai Sports Council makes it the second Indian sporting league to go global. With Season Two, Premier Futsal continues its quest to not only be instrumental in providing the sport with the much-deserved recognition in India, but also set the benchmark for privately organised sporting tournaments in the global Futsal ecosystem.
Home to several leading local and global sports content, Dubai Sports channel will be the official broadcasting partners to air the semi-finals and finals of the marquee event scheduled in August 2017.
Mediapro, a global leader in broadcast media, marketing and sports enters Indian market with a strategic alliance with Premier Futsal. The association will facilitate and create an intellectual property for Premier Futsal season two, globally. The Spanish company will engage in delivering marketing solutions and services along with the production and distribution for all matches in Season Two.
The extravagant event witnessed the amalgamation of football legends, Luis Figo, President, Premier Futsal along with Alessandro Rosa Vieira, aka Falcão, Vice President, Premier Futsal and H.E. Saeed Mohammad Harib, General Secretariat, Dubai Sports Council to announce the collaboration.
H.E. Saeed Mohammad Harib, General Secretariat, Dubai Sports Council said, “We are extremely happy to host a tournament of the stature of Premier Futsal in Dubai. Excellence and creativity are two of our key pillars to foster the sporting ecosystem here and Premier Futsal embodies the same in its approach. Along with Premier Futsal, we seek to work towards paving the way for youth of our country to cultivate their sporting and cultural talents and aptitudes in a way that leads them to achieve national and international accolades while enabling the growth of the sport.”
Dinesh Raj, Managing Director, Premier Futsal marking the occasion said, “We are thankful to the Dubai Sports Council for hosting the semi-finals and finals of Premier Futsal Season Two. The long-term partnership between Premier Futsal and Dubai Sports Council will ensure the growth of this unique format of Futsal. We are certain that our partnership with Mediapro will enable us to reach out to millions of Futsal enthusiasts in Season Two. Premier Futsal in its inception year recorded over 25 million global viewers and we envision over 100 million viewers to tune into season two, thus making it the biggest sports export from India “
Mr. Luis Figo, President of Premier Futsal mentioned, “With Season two, Premier Futsal continues its quest to not only be instrumental in providing the sport with the much-deserved recognition in India but also set the benchmark for privately organised sporting tournaments in the global Futsal ecosystem. We are assertive of the potential the sport holds in the long run and its impact in the Indian market. Our alliance with Dubai Sports Council will only serve as a great platform to establish the league globally.”
Mrs. Vimala Britto, Co-Promoter, Premier Futsal said, “India and Dubai share a great cultural, social and economic relationship and with Dubai Sports Council, we are now embarking on a sports partnership. It is in line with our expansion plans to take Futsal to the world replicating its success in India by launching the marquee property in USA, China, South East Asia and Europe over the course of next five years. We are guided by Prime Minister Narendra Modi's call for innovation and entrepreneurship, and motivated by his vision to make India a successful sporting nation.”
Premier Futsal is the world's largest futsal promotions company bringing football legends, futsal superstars and home-grown talent on a unique platform in a never-seen-before made-for-TV product. Season two only promises to be bigger and more engaging with more match days, greater number of host cities and a varied range of global superstars all set to participate in the sporting spectacle to be held in July- August 2017.
About Premier Futsal Management Pvt Ltd
Premier Futsal Management Pvt Ltd is the world’s biggest futsal promotions company, and the controlling entity of Premier Futsal, the flagship 3-week event comprising of ex-football superstars, the best futsal players in the world and home-grown players scouted through a talent hunt. It is now the most viewed futsal event in the world. The company comprises of Luis Figo, former 2-time world player of the year and Real Madrid legend as President, and Mr. Xavier Britto, Chairman of Kerry-Indev as the anchor investor. Premier Futsal was founded by Abhinandan Balasubramanian (CEO), Dinesh Raj (MD) and Nithyashree Subban (CFO) with the aim to popularize and commercialize the sport of futsal. Premier Futsal aims to promote and increase the awareness of futsal through private participation via investing in talent hunts, community building and infrastructure development, all culminating into the 3-week tournament celebrating the best talent in the world.
About Dubai Sports Council
Dubai Sports Council (DSC) was founded in Nov. 30th 2005 as per a decree issued by UAE Vice- President, Prime Minister, Dubai Ruler H.H. Sheikh Mohammed Bin Rashid Al Maktoum. The council envisions creating and fostering a distinguished sporting community in Dubai, developing, modernizing and automating sporting operations and services and increase community awareness as well as setting up strategic partnerships. The Dubai Sports Council works towards developing and improving sports in Dubai by creating a comprehensive sports environment that meets the requirements of the society.
About Media Pro
Headquartered in Barcelona, Spain, the Mediapro group is a global leader in broadcast media, marketing and sport. Mediapro delivers marketing solutions and services across the entire audio-visual spectrum to media organizations, TV channels, brands, sports organizations and stakeholders worldwide. Mediapro’s international
presence spans some 27 international offices, a workforce of 3,500 in 90 operating companies with approximately 50% of its yearly revenues coming from sport.
Watermelon PR, +971 4 2833655