KRONBERG, Germany - Friday, June 15th 2012 [ME NewsWire]
(BUSINESS WIRE)-- Famed for pushing the boundaries of creativity in the design of everyday items, Braun, a member of the P&G family of brands (NYSE:PG), is pleased to support and sponsor Wear your face, portraits of men of varying ages, origin and character brought together in tribute to modern men. The brainchild of visionary creative, Olaf Reys of BBDO, the book is a powerful visual interpretation of the line ‘Wear your face’. The heavy-weight book captures masculinity in the 21st century, housing over 200 portraits of men including famous faces such as George Clooney, Robert de Niro, Mickey Rourke, Jose Mourinho, Ryan Gosling and Mick Jagger* by 45 iconic international contributors including Rankin, Michel Comte, Lars David Neill, Erwin Wurm, Martin Schoeller and Art Streiber. Proceeds from book sales will benefit UNICEF.
Wear your face started life as a campaign idea for a Braun specific project in the US, Olaf’s task was to bring to life the core sentiment behind the line ‘Be who you are – that is what matters – the window of your unique personality is your face’. After the campaign launched, Olaf felt he wanted to do much more with the concept. He set out to explore the full diversity and interpretations of Wear your face and men’s role within society today. He searched out and hand-picked photographers, directors, designers and artists to work with him on the project, all united by the vision to capture from an aesthetic and artistic point of view, masculinity as it exists at the end of the first decade of the 21st century.
Olaf comments “Today the male public image is multifaceted and malleable, presenting a kaleidoscope of diversity and sophistication. The work I amassed is a visual documentation of how far society has moved towards a more tolerant interpretation of masculinity – and femininity.”
Rankin, who took part in the project, says: “To me the meaning of Wear you face is best captured by the look in an eye. Whether we are aware of it or not, eyes are what we naturally focus on when we look at faces – they are the real storytellers. The rest of the face is really just a frame out of which the eyes sparkle.”
A portrait of Portuguese football manager and the face of Braun Series 7 shavers, Jose Mourinho is included in the book.
Mourinho comments: “As the theme of this book is so rich, the images found in it are diverse and varied. It’s an inspiring read that fuels the imagination, and supports the essential work that UNICEF is responsible for across the globe.”
Anne Kathrin Linsenhoff, Vice-Chairman UNICEF Germany, says: “Braun has a long history with supporting UNICEF projects and we are always inspired by the creativity and passion that goes into their global fundraising. This beautiful book project is an overwhelmingly touching execution of this support and testament to the brand’s social responsibility.”
The book will be available to buy at selected stores throughout the world. Priced at €39.90, with proceeds going to UNICEF. Order it now on amazon.de and seltmannundsoehne.de/en.
Ends
Notes to Editors
*The celebrity faces include:
Bono, Christoph Waltz, Christopher Hitchens, Clint Eastwood, Drake, Fernando Torres, George Clooney, Goldie, Iggy Pop, Jesse Tyler Ferguson, Jon Hamm, Jose Mourihno, Lenny Kravitz, Lou Reed Mick Jagger, Mickey Rourke, Moritz Bleibtreu, Ozzy Osbourn, Paul Smith, Robert De Niro, Ryan Gosling, Hiroyuki Sanada, Sting, Steven Soderbergh, Taylor Lautner, Vincent Cassel, and Woody Harrelson.
The list of 45 contributing photographers:
Akatre, Lado Alexi, Charlotte Boeyden, Lars Borges, David Byun, Jean-François Carly, Michel Comte, Tom Craig, Nikolai De Vera, Alexander Gnädinger, Marc Gouby, Esther Haase, Frederike Helwig, Peter Hönnemann, Rainer Hosch, Barrie Hullegie, Robert Jaso, Daniel Josefsohn, Ali Kepenek, Carl Kleiner, Martin Klimas, Karel Kuehne, Felix Larher, Miko Lim, Tobias Lars David Neill, Lundkvist, Anthony Maule, MI-ZO, Byron Mollinedo and Greve, Armin Morbach, Philipp Mueller, Kei Ogata, Erwin Olaf, Nigel Parry, Rankin, Rico Scagliola and Michael Meier, Martin Schoeller, Rene Shenouda, Lucas Chimello Simões, Alfred Steffen, Art Streiber, Donna Trope, Matthias Vriens-McGrath, Neil Wilder, WK Interact, Erwin Wurm.
About Braun
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to household appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50309817&lang=en
Photo:
Famed for pushing the boundaries of creativity in the design of everyday items, Braun, a member of the P&G family of brands (NYSE:PG), is pleased to support and sponsor Wear your face, portraits of men of varying ages, origin and character brought together in tribute to modern men. (Photo: Business Wire)
Contacts
Ekta Thomas
+44 (0) 20 7853 2279
ekta.thomas@porternovelli.co.uk
Emily Buckland
+44 (0)20 7853 2243
emily.buckland@porternovelli.co.uk
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