Dubai, United Arab Emirates - Wednesday, June 27th 2012 [ME NewsWire]
The delights of Ramadan dining are nearly upon us when families and friends get together after sunset for festive experiences and mouth-watering cuisine. Iftar meals have no equal when it comes to tempting the taste buds, and are especially welcome after a lengthy day of fasting.
With Ramadan come changed eating habits. Compounded on occasions by fatty and spicy foods, this can often result in the unpleasantness of heartburn. The good news is that it’s easily treated.
Gaviscon comes right into its own over Ramadan, allowing people to savour Suhour and enjoy Iftar without any discomfort. Gaviscon, which instantly treats the general discomfort caused by indigestion and heartburn, has been in the market more than 40 years and is widely recommended by medical professionals all over the world. Though medicines are prohibited during fasting, Gaviscon can be taken directly at Iftar and Suhour and will work for up to four hours after intake.
Dr Ahmed Suleiman Nayal, a specialist in Gastroenterology, said “During Ramadan many people suffer from discomfort associated with heartburn. Drastic changes in regular eating habits, consuming more rich foods than usual and eating large meals close to bedtime are the main causes. We are spoilt for choice with lavish spreads of delicious foods and sweets during Ramadan and want to savour every bit without side-effects. One doesn’t have to endure the pain and uneasiness caused by heartburns, and can now enjoy Suhours and Iftars with Gaviscon. Ihave no hesitation in recommending Gaviscon – it’s been doing the job admirably for overfour decades.”
Further advises that a simple treatment such as Gaviscon, which is available over the counter at pharmacies, can relieve discomfort so people can enjoy Iftar with families and friends.
Gaviscon, which contains sodium alginate, sodium bicarbonate and calcium carbonate, is available in both liquid and tablet forms.
Gaviscon wishes everyone Ramadan kareem and invites people to download its FREE iFeast iphone application that enables users to schedule their day during Ramadan and plan their prayer times and iftars with friends and family.
The application also provides users with a dynamic and socially led Iftar guide. Directly linked to Twitter, it allows users to check in to places where they’re enjoying Iftar and post comments.
Gaviscon is partnering with Living Social to offer daily Iftar deals. These deals can be located through the search tool, in map or through location based targeting by setting up alerts for the nearest Iftar deals. It will also provide users with a weekly exclusive Living Social Iftar deal.
The Gaviscon iFeast application will go live on July 15th 2012 and can be downloaded through the Apple Store.
Gaviscon Original is available in two forms in all markets: Gaviscon Aniseed Liquid Relief and Gaviscon Peppermint tablets, with the additional Gaviscon Peppermint Liquid Relief in KSA.
Contacts
Chantal Chalhoub
Sr. Communication Executive
Euro RSCG Corporate Communications ME
00971-4-3664192
Chantal.Chalhoub@eurorscgme.com
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