Sunday, August 30, 2015

Back to School – An Important Time for Road Safety Around Schools and School buses

Dubai, United Arab Emirates - Sunday, August 30th 2015 [ME NewsWire]

    Chaotic traffic at drop-off and pick-up times
    Lack of proper behavior around school buses
    Students need to be educated about road safety

With the imminent ‘back to school’ period, the usual scenes of chaotic traffic around schools around drop-off and pick-up times will be omnipresent again. It is the mix of time pressure and the mixture of dense vehicle traffic, pedestrian traffic, arriving school buses and bicycles which makes the traffic around schools so demanding. The biggest contributor to congestion are parents trying to drop off their kids on time, often very close to the school starting time, as well as picking up students right after the end of school.

There is also the lack of motorists’ education with regards to dealing with school buses. Despite the fact that school buses are equipped with stop-signs and warning lights which get deployed when school buses stop to allow students to embark or disembark, many motorists ignore those, resulting in dangerous situations.

Thomas Edelmann, founder and managing director of RoadSafetyUAE states: “Road safety is of strategic importance to the education sector. We want to transport our kids safely to and from school, but we also want them to be properly educated about road safety at school, in order for our kids to be able to protect themselves and to nurture the ‘next generation’ of responsible traffic participants.” Edelmann continues: “Parents and students should display proper time management by arriving at the school well before it starts and by collecting kids a little while after the end of school, to avoid peak-time congestion. Parents should lead by example and teach their kids about safe conduct.”

RoadSafetyUAE is working with Mercedes-Benz, an expert in school buses, in providing safe conduct guidelines with regards to interacting with school buses. Thomas Greipel, Director Sales & Marketing Mercedes-Benz Vans explains: “School buses are the main transport medium for the students and it is crucial that the school authorities and parents give adequate importance to the well-being and safety of the children in buses. We as Mercedes-Benz strive very hard to develop transport solutions to ensure an enjoyable and a safe journey from the first to the last mile."

The RoadSafetyUAE on-line portal provides a full list of tips & tricks with regards to road safety at schools and around school buses:



Our Vision is to contribute to reducing the number of road traffic fatalities, road traffic injuries and road traffic accidents in the UAE … we want to ‘make a change’!

Our Mission is to raise the UAE’s traffic participants’ awareness for proper conduct on our roads, on a broadly communicated and permanent basis. We want to be – in a constructive manner – a communication, improvement and knowledge platform.

RoadSafetyUAE engages with road traffic participants, governmental authorities, the media and CSR-minded corporations (Corporate Social Responsibility). Our content backbone is ‘tips&tricks’ within more than 50 topics of road safety, specifically relevant to the UAE.

We communicate our content via media (digital and classical), the communication channels of our CSR-minded corporate supporters and events. RoadSafetyUAE is proud to be already supported by more than 30 governmental entities and CSR-minded corporations from various segments and industries.

About Mercedes-Benz Commercial Vehicles

Daimler Middle East & Levant (DMEL) is a Regional Office for Sales & After-Sales support for Middle East markets (GCC, Levant, Afghanistan, Iraq, Pakistan & Yemen). The purpose of the Regional Office is to be closer to the customer, to enhance market sensitivity and to increase the added value efficiently and within short time. The Office has been set-up and operational since November 1998 as DaimlerChrysler Middle East, when Daimler-Benz and Chrysler International joined forces and merged. In March 2008, DaimlerChrysler Middle East became Daimler Middle East & Levant after the demerger of Chrysler Group. DMEL is 150 employees strong and proudly offers a multi-cultural and diverse working environment with over 29 different nationalities working under one roof. The distribution is organised via an exclusive General Distributor (GD) network in 12 markets/territories, being represented by 17 business partners at 34 locations. The GD’s average contract tenure is 40 years.


Thomas Edelmann

+971 50 55 19 216


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