FIFA World Cup Trophy Will Visit 89 Countries, across all 6 FIFA Confederations in Nine Months
ATLANTA - Saturday, September 14th 2013 [ME NewsWire]
(BUSINESS
WIRE)-- In a tour spanning more than 92,000 miles, Coca-Cola and FIFA
will take the iconic FIFA World Cup™ Trophy on its longest journey to
date. Announced today, the route for the highly anticipated 2014 FIFA
World Cup™ Trophy Tour will give more than one million people around the
world the chance to experience football's most coveted prize in their
own communities.
The FIFA World Cup Trophy Tour™ by Coca-Cola
will be the most inclusive, participatory event ever, inviting fans
around the world to get up close and personal with the same trophy that
is presented by FIFA to the country winning the FIFA World Cup™.
The
journey will include the first ever pan-Latin America tour, with events
in 39 countries across the region that is home to the host nation,
Brazil. The tour will also be visiting 50 new countries that have never
had the opportunity to host the trophy before.
“Coca-Cola shares
the passion that fans have for football around the world and through our
partnership with FIFA we champion the power of football to bring the
world together,” said Joseph Tripodi, Executive Vice President and Chief
Marketing and Commercial Officer, The Coca-Cola Company.
“Like
all football fans, we’re especially excited about the 2014 FIFA World
Cup™ taking place in the spiritual home of football and the 2014 FIFA
World Cup™ Trophy Tour will be our opportunity to take the energy and
passion of the host nation, Brazil, and share it with millions of
football fans around the world,” added Tripodi.
The global FIFA
World Cup Trophy Tour™ by Coca-Cola kicked off with an official launch
ceremony at the iconic Christ the Redeemer statue in Rio de Janeiro,
Brazil, in the presence of Michel Davidovich, General Manager of the
2014 FIFA World Cup™, Coca-Cola Brazil, Thierry Weil, FIFA Marketing
Director, and five World Cup™ Champions from each of Brazil’s five wins,
Zagallo (1958), Amarildo (1962), Rivellino (1970), Bebeto (1994) and
Marcos (2002).
“We are extremely happy to bring the most iconic
symbol in football to the world once again. As many countries start
securing their spots in the 2014 FIFA World Cup™, this tour gives us the
opportunity to share our passion for the beautiful game with fans
across the globe, who are given a once-in-a-lifetime opportunity to see
the trophy up close in their home country. I want to thank our long-term
partner Coca-Cola for making this dream come true for many millions of
football fans around the globe,” explained FIFA President, Joseph S.
Blatter.
For the latest from the FIFA World Cup™ Trophy Tour
including upcoming tour destinations and dates, exclusive interviews,
photos and videos, visit the official website www.fifa.com/trophytour,
the official Facebook page www.facebook.com/trophytour, and twitter at
www.twitter.com/trophytour/ @trophytour where our official photo blogger
will live tweet directly from the event.
The Trophy Tour forms
part of Coca-Cola’s 2014 FIFA World Cup™ campaign which invites fans to
celebrate the ‘The World’s Cup’, a platform which will see Coca-Cola
promote the most inclusive and participatory FIFA World Cup™ ever.
Among
the other key elements from the Coca-Cola ‘The World’s Cup’ campaign
are a Brazilian inspired visual identity, global television commercials,
digital consumer engagement and legacy programs.
As part of the
inclusive nature of ‘The World’s Cup,’ Coca-Cola has partnered with
Backplane to foster a community of the most avid football fans across
the globe. This community, www.coca-colafansunited.com, will be a
constant source of behind-the-scenes content, and will provide fans a
home to discuss and debate with equally passionate fans throughout the
world’s largest sporting event.
In addition, Coca-Cola will
release its official anthem for the 2014 FIFA World Cup™ World’s Cup
campaign - The World is Ours – featuring vocals from David Correy and
sounds from Monobloco, a Brazilian street band. The anthem brings the
music of Brazil to the world and captures the rhythms of samba, baile
funk and technobraga. The song can be heard on Spotify or by visiting
www.cokeurl.com/worldisours.
The Coca-Cola Company has had a
long-standing relationship with FIFA since 1974 and has been an official
sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had stadium
advertising at every FIFA World Cup™ since 1950 and is a long-time
supporter of football at all levels. This is the third time that
Coca-Cola and FIFA have come together to bring the Trophy Tour to the
world, starting in 2006 and then again in 2010.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led
by Coca-Cola, the world's most valuable brand, our Company's portfolio
features 16 billion-dollar brands including Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and
Del Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of more than 1.8 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private employers
with more than 700,000 system associates. For more information, visit
Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at
www.coca-colablog.com.
About Backplane
Backplane, a Palo
Alto-based technology company and developer of the first community
platform, creates authentic communities and empowers users to engage
directly with influencers, brands and others who share the same
passions.
Contacts
The Coca-Cola Company
Kate Hartman, +01.404.676.2683
kahartman@coca-cola.com
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