Legendary
luxury hotel brand launches global social media campaign with short
films series to inspire unforgettable moments in travel
MCLEAN, Va - Friday, September 13th 2013 [ME NewsWire]
(BUSINESS
WIRE)-- Filmed in Chicago, Rome, Berlin and Shanghai, the cinematic,
documentary-style series of Unforgettable Stories features cultural
tastemakers and notable figures who have played a role in shaping
Waldorf Astoria Hotels & Resorts’ unique and inspirational
environments. Subjects include chefs, fashion designers and even the
Berlin Zoo Biologist, who leads the Waldorf Astoria Berlin’s exclusive
after-hours tour of the zoo.
The inaugural video by one of Hilton
Worldwide’s two luxury brands, starring world-renowned Chef Heinz Beck,
takes viewers on a virtual tour of one of Rome’s bustling farmers
markets, shares the chef’s philosophies on food culture and divulges the
secrets behind his three Michelin-starred restaurant, La Pergola, at
Rome Cavalieri, Waldorf Astoria Hotels & Resorts.
“Waldorf
Astoria Hotels & Resorts around the world offer guests the
opportunity to create unforgettable memories through original
programming and personalized service,” said John T. A. Vanderslice,
global head, luxury and lifestyle brands, Hilton Worldwide. “We are
delighted to highlight and celebrate the individuals who are
instrumental in defining and curating the bespoke experiences and
inspirational environments at all of our properties worldwide.”
Other
videos in the Unforgettable Stories pipeline include: a visit to the
factory and atelier of Howard Harris, the artist behind the epic iron
curtain sculpture in the Waldorf Astoria Chicago lobby; a glimpse into
“gladiator school” at the legendary Rome Cavalieri, Waldorf Astoria
Hotels & Resorts; and a primer on Chinese Traditional medicine
offered at the elegant Waldorf Astoria Shanghai on the Bund.
Other
tastemakers featured in Unforgettable Stories include: art historian
and curator, Alessandra Massini; the legendary, Michelin-starred Chef
Pierre Gagnaire from Waldorf Astoria Berlin; Tom Hogan, Mixologist at
Bernard’s bar at Waldorf Astoria Chicago; and Lisa Simeone and Gina
Deary of Simeone Deary Design Group.
The Unforgettable Stories
documentaries are hosted on the Waldorf Astoria Hotels & Resorts
Facebook page and can be accessed through a custom built Facebook app
unique to Unforgettable Stories at www.facebook.com/WaldorfAstoria. For
more information about the Waldorf Astoria brand please visit
www.waldorfastoria.com or http://news.waldorfastoria.com.
About Waldorf Astoria Hotels & Resorts
Waldorf
Astoria Hotels & Resorts is a portfolio of 24 landmark
destinations, each being a true reflection of their surroundings in the
world’s most sought after locations. Unified by their inspirational
environments and unparalleled guest service, Waldorf Astoria creates
unique authentic moments through the delivery of True Waldorf Service.
Personal concierges deliver unparalleled, bespoke service from the
moment a guest books through check out. From signature culinary
excellence, 12 world-class golf courses and 23 rejuvenating spas,
Waldorf Astoria offers luxuriously appointed accommodations and
unforgettable experiences. Waldorf Astoria is a global luxury brand of
Hilton Worldwide with development plans to add 12 new hotels to the
brand. Experience Waldorf Astoria by booking at www.waldorfastoria.com
or learn more about this expanding portfolio by visiting
http://news.waldorfastoria.com.
About Hilton Worldwide
Hilton
Worldwide is a leading global hospitality company, spanning the lodging
sector from luxurious full-service hotels and resorts to extended-stay
suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered
business and leisure travelers the finest in accommodations, service,
amenities and value. The company is dedicated to continuing its
tradition of providing exceptional guest experiences across its global
brands. Its brands are comprised of more than 4000 hotels and timeshare
properties, with more than 650,000 rooms in 90 countries and territories
and include Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy
Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by
Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company
also manages the world-class guest reward program Hilton HHonors®. Visit
www.hiltonworldwide.com for more information and connect with Hilton
Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide and
www.linkedin.com/company/hilton-worldwide.
Contacts
John Walls
Hilton Worldwide
+1 901-374-6383
john.walls@hilton.com
Ani Zerounian
For Hilton Worldwide
+1 646-274-3631
azerounian@hlgrp.com
Permalink: http://www.me-newswire.net/news/8486/en
No comments:
Post a Comment