ABU DHABI, United Arab Emirates - Thursday, September 12th 2013 [ME NewsWire]
(BUSINESS
WIRE)-- Serco, the international services company, has been awarded the
contract to partner with Abu Dhabi Systems & Information Centre
(ADSIC), the governmental body overseeing Abu Dhabi’s Information
technology agenda, to provide shared services to over 50 government
departments within United Arab Emirates. The contract is expected to
commence in First Quarter of 2014 and is for an initial term of four
years. The deal will see Serco provide citizen contact and issue
resolution management in the public services realm.
Serco has
created a delivery facility in Al Ain, the second largest city in the
Emirate of Abu Dhabi for ADSIC. Under this new partnership, Serco will
provide contact centre and support services on a unique multi-channel
basis, including voice, email and web chat. Serco will provide
employment to over 100 UAE nationals. The centre will offer services in
both Arabic and English consolidating its foothold in the region with
over 3000 dedicated employees serving Middle East clients.
The
Abu Dhabi Systems & Information Centre (ADSIC) was formed by the Abu
Dhabi Government and its mission is to enable the modernization of
government services through Information Technology, using multiple
channels of delivery. It envisions a high-performance government
delivering world-class services to its citizens.
Susir Kumar,
CEO, Serco Global Services, said, “We are pleased to have been chosen by
ADSIC to deliver these important services to the citizens. Serco brings
forth substantial expertise in the transformation of customer contact
services, operational excellence and cost efficiency whilst maintaining
the highest levels of customer service.”
“Serco’s expansion of
operations in UAE further supports our strategy of bringing our global
BPO expertise to rapidly growing economies. Serco’s solutions are
supported by deep insights and process expertise that will enable ADSIC
to realize its vision of being a comprehensive platform for streamlining
governmental procedures and delivering customer-oriented services in an
efficient and user-friendly manner,” said Bhupender Singh, CEO of Serco
Global Services - Asia, Middle East, and Australia (AMEA).
Since
the formation of Serco’s BPO division, Serco has added significant
capability in the fast growing, Middle East BPO market, broadening
Serco’s customer and geographic reach.
Contacts
Serco Global Services
Naini Roy Choudhury
+91 9820250939
Naini.Choudhury@serco.com
ADSIC
Rani Saddi
PR & Communication Manager
PB. 3133
t. +971 2 6961662
f. +971 2 6717333
e. rani.saddi@adsic.abudhabi.ae
w. adsic.abudhabi.ae
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