Gemalto - Thursday, September 12th 2013 [ME NewsWire]
(BUSINESS WIRE) Regulatory News:
Gemalto
(Euronext NL0000400653 GTO), the world leader in digital security, has
expanded its LinqUs Facebook for SIM software application to include
Facebook Messenger, bringing the popular and fast-growing messaging
service to the much wider group of all mobile subscribers with any type
of handset. LinqUs Facebook for SIM comes pre-installed on the SIM cards
of mobile operators offering the service, and requires no data
subscription or app download by the end user, delivering convenient and
real-time access to the social network using all types of handset.
Gemalto’s SIM-based Facebook Messenger is set to help mobile operators
tap the tremendous potential of enabling Facebook services for
non-smartphone users. As of June 30, 2013, there were more than 800
million monthly active users who use Facebook mobile products.
The
new Gemalto solution enables users to message and chat with their
friends straight from the phone interface. The app launches
automatically when they turn on their handset so they can start chatting
immediately. Furthermore each time a new message is received, Facebook
for SIM displays an interactive notification on the screen like when
receiving an SMS message for increased convenience and a more real-time
conversation. The solution also harnesses a protected automatic sign-in
capability.
The incorporation of the instant messaging service
within Gemalto’s SIM-based solution increases phone usage and helps the
network operators to leverage the power of the world’s leading social
media brand. Facebook for SIM ensures stronger engagement and stickiness
from existing subscribers and greater appeal to new customers.
“Facebook
for SIM is achieving proven user engagement – on average six times
higher than other mobile apps for non-data phones,” said Jean-François
Schreiber, Senior Vice President of Mobile Solutions and Services at
Gemalto. “The addition of Facebook Messenger will further strengthen its
appeal, particularly to the younger generation in rapidly developing
markets where people who have a mobile phone widely outnumber those who
have Internet access.”
Facebook® is a registered trademark of Facebook Inc.
About Gemalto
Gemalto
(Euronext NL0000400653 GTO) is the world leader in digital security
with 2012 annual revenues of €2.2 billion and more than 10,000 employees
operating out of 83 offices and 13 Research & Development centers,
located in 43 countries.
We are at the heart of the rapidly
evolving digital society. Billions of people worldwide increasingly want
the freedom to communicate, travel, shop, bank, entertain and work –
anytime, everywhere – in ways that are enjoyable and safe. Gemalto
delivers on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy protection,
eHealthcare and eGovernment efficiency, convenient ticketing and
dependable machine-to-machine (M2M) applications. We develop secure
embedded software and secure products which we design and personalize.
Our platforms and services manage these products, the confidential data
they contain and the trusted end-user services made possible.
Our
innovations enable our clients to offer trusted and convenient digital
services to billions of individuals. Gemalto thrives with the growing
number of people using its solutions to interact with the digital and
wireless world.
For more information visit www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com, or follow @gemalto on Twitter.
Contacts
Media
Peggy Edoire, +33 4 42 36 45 40
Europe, Middle East & Africa
peggy.edoire@gemalto.com
Pierre Lelievre, +65 6317 3802
Asia Pacific
pierre.lelievre@gemalto.com
Nicole Smith, +1 512 758 8921
North America
nicole.smith@gemalto.com
Ernesto Haikewitsch, +55 11 5105 9220
Latin America
ernesto.haikewitsch@gemalto.com
Permalink: http://www.me-newswire.net/news/8487/en
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