Monday, September 5, 2011

GEOX Repeat for the third year Back-to-School Initiative


DUBAI, United Arab Emirates - Monday, September 5th 2011 [ME NewsWire]

As thousands of children get ready to go step back into the classroom during the blistering heat of September, breathable Italian footwear designer, GEOX, has introduced a colourful Back-to-School offer guaranteed to attract the attention of children of all ages, all the while keeping them cool during the new term.

On purchasing selected pairs of children’s shoes from the world-renowned brand’s stylish Autumn/Winter 2011 collection, youngsters will receive a designer GEOX backpack full-to-the-brim with multi-coloured stationery goodies.

The GEOX designer giveaway travel case on wheels available in canary yellow. Each bag is bursting with school essentials in canary yellow: a trolley bag, cooler bag; note book; colouring pencils and luggage tag. Each item is branded with the distinct GEOX label.

Indeed, these modern and colourful goodies are the perfect fit to be ready and fresh for all classes. The whole school bus collection, because it is the typical Geox BTS collection, is offering you a yellow bus shape school trolley bag, funny and very helpful note pads, cooler bags for lunch of course, yellow and blue pencils to go along with all the given equipment, and last but not least a luggage tag incase a trip is organised by the school!

This season’s shoes for children have been designed with style, balance and wearability in mind. The children’s collection is a reflection of the fashionable world of adults, yet has been created to meet the demands and rigours of the everyday wear and tear long associated with children’s shoes. The collection walks a careful line between fresh designer fun and sturdy, parent-approved practicality, and their soles are all made of supple, ultra-thin rubber.

With theGEOXbackpack full-to-the-brim with multi-coloured stationery goodiesyour child is fully ready to go back to school with the entitled colour for the year... Yellow of course.

UAE: August 12

Qatar: August 15

KSA: August 12

Bahrain: August 12

KWT: August 17

Information on the promotion:

The Back-to-School offer is available at all GEOX stores across the region, including the UAE, KSA, Kuwait, Qatar and Bahrain.


Contacts

EURO RSCG CORPORATE COMMUNICATIONS –

Barbara Francini –

T: +971 4 3664100

Barbara.Francini@eurorscgme.com

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