Enhancements give faster, deeper insights to complex markets
NEW YORK - Monday, February 27th 2012 [ME NewsWire]
(BUSINESS WIRE)-- Business and financial professionals struggling to get
an edge in today's increasingly complex global marketplace will get
faster, deeper insights from the latest version of the Bloomberg
Professional service, Bloomberg LP executives announced today.
More than 100,000 clients have already converted to Bloomberg NEXT, a
major evolution of the Bloomberg Professional service (the Terminal)
that consolidates and integrates its extensive data, news and analytics.
The company also kicked off a global campaign to convert all its
customers, nearly 310,000 of the world's leading business and financial
professionals, to Bloomberg NEXT by the end of this year.
"The complexity and interconnectedness of the global financial
marketplace has grown significantly. Business and financial
professionals need to synthesize astounding amounts of information to
make intelligent investment decisions," said Tom Secunda, Bloomberg LP's
co-founder, vice chairman and head of the company's financial products
and services division. "We have redesigned the terminal to ensure that
our clients get the best, fastest and most insightful answers."
Lars Hansen, Senior Portfolio Manager, Denmark's DIP, the Danish Pension
Fund for Engineers, said, "Bloomberg NEXT is a major step forward. NEXT
is much more intuitive -- you can see multiple pieces of information on
one screen, which lets you see new interrelationships."
"These advancements come from strong partnerships with our clients. We
stop, listen and try to understand what our customers want. We have
taken the industry's most powerful and comprehensive platform and made
it even better," said Jean-Paul Zammitt, global head of product strategy
and development for the Bloomberg Professional service, the company's
core product.
Bloomberg NEXT is the result of a multi-year design process conducted by
Bloomberg Research & Development, a team of more than 3,000
technologists. In addition, a select group of clients volunteered to
allow Bloomberg to review keystrokes and commands most commonly used
across an array of functions. The goal was to continue to facilitate
user-productivity while making navigation more intuitive and enhance the
customer experience.
Some of the enhancements, which are available globally at no additional cost, include:
Better discoverability - With Bloomberg NEXT, it's easier than ever
for users to tap into Bloomberg's vast resources. Bloomberg NEXT's new
discoverability features allow users to get quick, direct answers to
their queries as well as pull together a wide variety of related details
such as companies, research and charts. A more powerful search engine
means users can type just a few words and go directly to the desired
securities, functions, people and news. The streamlined menu listing
puts the most relevant information and topics right up front.
More uniformity - Every screen of the Bloomberg Professional service
has been redesigned to provide a common look and feel. This consistent
interface across asset classes and functions allows expert users and
generalists alike to more efficiently navigate often-used functions as
well as discover new functions.
Intuitive Workflow - The functionality of the Bloomberg Professional
service has been re-engineered so that a user can quickly and
seamlessly navigate through the series of questions and answers
essential to making smart market decisions. The new workflow in
Bloomberg NEXT allows expert users to drill deeper and occasional users
to discover new functions.
"The pace of change in financial markets will only accelerate and with
it the need for more information," Secunda said. "With NEXT, Bloomberg
is now positioned to quickly answer those evolving questions and ensure
that our clients will always have the leading edge in making investment
decisions."
Clients who want more information and to be transitioned to Bloomberg
NEXT should visit www.bloomberg.com/NEXT or contact the following
Bloomberg sales executives:
Africa/Middle East/South Asia - Max Linnington, mlinnington@bloomberg.net, +971 4 449 2301
Americas - Karen Thomas, kthomas@bloomberg.net, +1 212 617 2058
Asia Pacific - Matthew Rees, mrees1@bloomberg.net, +81 3 3201 7139
Europe/North Africa - Mark Flatman, mflatman@bloomberg.net, +44 20 7330 7882
We invite Bloomberg users and enthusiasts to join us on Twitter
(@BloombergLP) where we will be using the hashtag #BloombergNEXT.
About Bloomberg
Bloomberg, the global business and financial information and news
leader, gives influential decision makers a critical edge by connecting
them to a dynamic network of information, people and ideas. The
company’s strength – delivering data, news and analytics through
innovative technology, quickly and accurately – is at the core of the
Bloomberg Professional service, which provides real time financial
information to more than 310,000 subscribers globally. For more
information, please visit www.bloomberg.com.
Contacts
Global
Bloomberg LP
Pam Snook, +1 212 617 7652
pamsnook@bloomberg.net,
EMEA
Peter Thomas, +44 20 3525 8276
pthomas51@bloomberg.net
APAC
Stella Xu, +86 10 6649 7551
sxu43@bloomberg.net
No comments:
Post a Comment