Welcomed 2.3 million visitors from more than 160 countries
-- Attracting people from overseas as a leading destination of Tokyo, Japan --
Contacts
Mori Building Co., Ltd.
Kazuna Takahashi
borderless@mori.co.jp
-- Attracting people from overseas as a leading destination of Tokyo, Japan --
TOKYO-Thursday 11 July 2019 [ AETOS Wire ]
(BUSINESS WIRE) -- MORI Building DIGITAL ART MUSEUM: teamLab Borderless,
a museum jointly operated by Mori Building Co., Ltd, a leading urban
landscape developer, and teamLab, a world-leading digital art collective
-- announced that it celebrated its one year anniversary on June 21.
The museum
was created based on the concept of borderless, experiential exhibits
that interact physically with visitors and enable visitors to interact
with each other in unique ways, leaving them with a sense of awe and
deeply emotional impressions. Its first year, the museum attracted some
2.3 million visitors from more than 160 countries, similar to other
leading museums in Japan including Tokyo National Museum and 21st
Century Museum of Contemporary Art, Kanazawa*1. In addition, about half of the 2.3 million visitors have come from overseas*2,
and according to a questionnaire survey conducted by the museum, it has
revealed that almost 50% of these overseas visitors come to Japan for
the main purpose of visiting the museum*3.
Moreover, as a
leading destination of Tokyo in Japan, the museum has invigorated its
surrounding waterfront area. Since the launch of the museum, Aomi
Station on the Yurikamome Line, the nearest rail station, has welcomed
50% more visitors, and VenusFort, an adjacent retail complex, has
reported its visitation has increased by 20% compared to the last year.
*1
|
Sogo Unicom Co., Ltd. Monthly Leisure Industry material (Sep. Issue) “the ranking of total number of visitors in leisure facilities”, Sep. 3rd, 2018
|
*2
|
Based on the ticket-purchasing data on the museum’s official web page.
(Survey Period: Feb. 16th, 2019--Jun. 7th, 2019) |
*3
|
Museum visitor survey (survey period: Oct. 25th, 2018--Nov. 2nd, 2018)
|
About half of 2.3 million visitors have come from overseas
Visitors to
the museum totaled approximately 2.3 million in the first year, of which
50% were from overseas, accounting for more than 160 countries or 80%
of all countries worldwide. The greatest number of visitors came from
the United States, followed by Australia and China, evidence that the
museum attracted visitors from far, not just nearby countries. Also,
according to a questionnaire survey conducted by the museum, it has
revealed that almost half of these overseas visitors come to Japan for
the main purpose of visiting the museum.
The number of
2.3 million visitors matches to other leading museums in Japan,
including Tokyo National Museum and 21st Century Museum of Contemporary
Art, Kanazawa. When the museum opened, advanced tickets were sold out
for the following three months, and lines of more than 100 visitors are
still forming prior to opening time on weekdays and holidays alike.
Contributing to create Tokyo’s waterfront vibrancy by art & culture
Since the
launch of the museum, visitors to Tokyo’s waterfront area including
Odaiba have greatly increased. Aomi Station on the Yurikamome Line, the
rail station nearest to the museum, has seen passengers’ increase by
50%, and visitors to VenusFort, an adjacent retail facility, has enjoyed
a 20% increase in visitors. The museum has also greatly broadened the
scope of customers, helping to stimulate retail activity along the
entire waterfront.
[Press Kit]
https://goo.gl/MpzVss
https://goo.gl/MpzVss
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190711005282/en/
Contacts
Mori Building Co., Ltd.
Kazuna Takahashi
borderless@mori.co.jp
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