(BUSINESS WIRE)
-- To help retail sales staff communicate effectively, GIA Dubai
recently organised retail sales associate training programmes for
Malabar Gold & Diamonds at their stores in Dubai, UAE. Since 2018,
GIA Dubai has trained more than 200 staff of Malabar Gold & Diamonds
in Dubai and Bahrain.
The training
programme includes information about GIA, the 4Cs (Color, Clarity, Cut
and Carat Weight) of Diamond Quality, the International Diamond Grading
System™ and GIA diamond grading reports. It also covers GIA’s Retail
Support Program – including the Retailer Lookup, 4Cs app, as well as
numerous point-of-sale material.
Nirupa Bhatt,
Managing Director of GIA India and Middle East, said, “For consumers,
the experience of buying jewellery is special. As a part of its mission
to ensure public trust in gems and jewellery, GIA Dubai organises these
training programmes to help retail staff confidently educate consumers
about diamonds, gemstones and GIA reports. We appreciate the trust
placed by Malabar Gold & Diamonds for the opportunity to train their
staff and share knowledge.”
Abdul Salam
KP, Group Executive Director of Malabar Gold and Diamonds, said,
"Continuous learning and development is endorsed by Malabar Gold &
Diamonds across all its businesses and stakeholders. GIA’s support has
helped our retail team gain valuable knowledge, be well-informed and,
more importantly, increased their confidence in engaging with customers.
We thank GIA Dubai for providing extensive information on diamonds, GIA
reports and GIA’s Retail Support Program in this training programme."
About GIA
GIA Dubai
(DMCC Branch) is a regional branch of GIA India Laboratory Pvt. Ltd.
which is an independent subsidiary of the Gemological Institute of
America, Inc. (GIA). Established in 1931, GIA is recognised as the
world’s foremost authority in gemmology. GIA invented the famous 4Cs of
Color, Clarity, Cut and Carat Weight and, in 1953, created the
International Diamond Grading System™ which is recognised around the
world as the standard for diamond quality.
Through
research, education, gemmological laboratory services and instrument
development, the Institute is dedicated to ensuring the public trust in
gems and jewellery by upholding the highest standards of integrity,
academics, science and professionalism. All of GIA’s activities are
governed by its mission to serve the public. Visit GIA.edu or GIAMideast.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190721005004/en/Contacts
Shivprasad Hiremath
Manager, Corporate Communications
GIA India Laboratory Pvt. Ltd.
shivprasad.hiremath@gia.edu
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