JOIN LG’S HEARTWARMING “FINGER HEART” CHALLENGE WITH SOCIAL GESTURE OF LOVE

 

New Social Activation – Part of LG’s Recently Unveiled New Brand Identity – Aims to Spread Love and Good Vibes with the Innovative LG StanbyME Also Up For Grabs

 

LG Electronics (LG) is launching a new Finger Heart Challenge on Instagram and is calling on its followers to share the love to become part of the heartening movement. This newest step in LG’s Life’s Good brand direction and visual identity campaign is an exercise in spreading positivity, and a simple opportunity to bring happiness to those we’re connected to far and wide.

“LG is rapidly emerging as an iconic brand, and the company's latest endeavor highlights its role as a catalyst for meaningful gestures of love and care, resonating even more deeply with our customers”, said SA NYOUNG KIM, President, LG Electronics Gulf. “Through short videos like the recently launched ‘Life’s Good When You Get More Love’ web series, and campaigns like this engaging, feel-good Finger Heart Challenge, LG showcases its dedication to nurturing the spirit of family, friendship, and celebration throughout the region.”

Running until the end of September, it’s easy to join the fun by taking a few simple steps: Open Instagram, find the unique LG “Life’s Good” finger heart filter, snap a selfie with it, and click ‘share’, tagging @LGGulf and including the #LifesGood hashtag. And if spreading the love isn’t reward enough, two lucky followers will also be selected at random to receive a brand-new LG StanbyME – the ultimate home entertainment, smart, rollable touchscreen.

LG recently unveiled an exciting new brand direction and visual identity that captures the essence of dynamism, youthfulness, and innovation, while remaining true to the core values that define the brand, from uncompromised customer experience, and human-centric innovation, to reiterating LG’s warmth as a brand that goes beyond products, fostering a sense of joy and connection.

Join the LG Finger Heart Challenge today and be a part of this heartwarming movement that encapsulates LG's values of innovation, warmth, and customer-centricity. Together, let's spread love and positivity one ‘finger heart’ at a time!

To learn more about LG’s campaign, please visit:

https://www.instagram.com/lg_gulf/

 

About LG Electronics, Inc. 

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 56 billion in 2020. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news. 

 

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Contacts

LG Electronics Gulf FZE        

Eileen Park  

Email: eileen.park@lge.com 

 

LG-One      

Nora Nassar

Email: Nora.Nassar@lg-one.com