Dubai, United Arab Emirates -Sunday, June 18th 2017 [ ME NewsWire ]
BORGWARD Group AG, the global automotive manufacturer, invited distributors and VIP guests from the GCC to Germany for a thrilling, once-in-a-lifetime driving adventure in BX5 and BX7 vehicles.
The following local distributors were in Germany to experience first-hand the rich and innovative racing history and the new “Accessible Premium” of the reborn BORGWARD brand:
Bahrain: Yusuf Ebrahim Mohamed Al Awadi, Group President, YousifAwadi Group
Kuwait: Nael Zayani, Managing Director, Al-Zayani Trading Co.
United Arab Emirates: Raymond Ma, President, Union Motors LLC
As well as some of the classic cars that allowed BORGWARD to break 51 world records in international racing, GCC distributors tested the soon to be released in the Middle East BX5 and BX7 Sports Utility Vehicles (SUVs) in real road conditions from Bremen to, and through the city of, Hamburg.
Yusuf Ebrahim Mohamed Al Awadi, YousifAwadi Group commented, “These cars are so much fun to drive. I was astonished by the performance of the built-in i-AWD technology. BORGWARD’s proprietary intelligent AWD system shifts among five modes according to actual road conditions; the front-axle cruise; rear-axle push; four-wheel drive; single-side drive; and single wheel drive. Drivers in the Arab states are going to love these SUVs.”
Nael Zayani, Al-Zayani Trading Co. said, “Drivers in the Arab States of the Gulf are increasingly looking for safety and performance. These cars have 16 electric-control-system functions, brake disc prepopulation and a plethora of active and passive safety systems. All of them not only increase the vehicle's manoeuvrability and safety but also optimize the fuel economy to ensure both the BORGWARD BX5 and BX7 are well-rounded high performance vehicles.”
Raymond Ma, Union Motors LLC was particularly excited by the BX5 and said, “We know car buyers locally want affordable premium options. The premium compact SUV BX5 is developed with options of 1.4L (147 hp) and 1.8L (188 hp) gasoline-direct-injection four-cylinder turbocharged engine. The BX5 embodies classic SUV qualities such as versatility, spaciousness, comfort and off-road capability that all drivers in the Middle East require.”
Raymond commented on the luxury BX7, “This SUV exudes luxury. The wide-body SUV BX7 2.0L gasoline-direct-injection four-cylinder turbocharged is not only sporty but also emanates in luxury and attention to detail, which is based on its acclaimed design DNA heritage. I expect this is going to sell very well across the Middle East. The interior is eccentric, with user-friendly advanced technology and detailed curves which provides an elegant and comfortable interactive experience. The exterior with striking side skirts are more than intrepid styling – it is German DNA that transcends over 50 years since its design origins in the immensely popular 1954 BORGWARD Isabella dream car.”
Details about pricing, availability and when GCC customers will be able to test drive the luxury and excitement of the BX5 and BX7 are expected to be announced later in the year.
BORGWARD Group AG is a globally-active automotive manufacturer that is headquartered in Stuttgart, Germany with three research centers across the globe. In its heydays in the late 50’s of the last century, BORGWARD was the 3rd largest German car manufacturer, employing more than 23,000 people and selling more than one million vehicles. After more than half a century, BORGWARD, an iconic and highly-praised German car brand, is proud to announce its return. With its global strategy and its innovative, dynamic and high quality vehicles, BORGWARD has set its path to return as an internationally-acclaimed German automotive brand with the launch of the award-winning and highly-anticipated BX5 and BX7 intelligent SUV’s.
BORGWARD upholds the brand value of “ingenuity, intelligence, breakthrough and enjoyment" creating a German smart car brand beyond luxury, and achieving the brand vision of intelligent driven future life.At BORGWARD, we create stable and excellent performance leveraging strong manufacturing of Germany; enable win-win between economy and society using new energy and intelligence; spread “accessible premium” to more consumers by prospective insight in consumer demands; drive global strategy and bring perfect driving and riding experience beyond user’s expectation via a new model of “Resource Pooling and Internet Sharing”, thus creating a smart vehicle life ecology. http://www.BORGWARD.com
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Global Executive PR Directorof BORGWARD Group AG
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