Dofreeze to Reinforce its Presence in the Confectionery Industry with its Participation at the Gulfood Exhibition

Dubai, United Arab Emirates, - Wednesday, March 19th 2014 [ME NewsWire]

Dofreeze LLC, a leading player in the confectionery industry in the Middle East and Asia – will reinforce its presence in the industry by exhibiting at Gulfood 2014, the Middle East’s leading dedicated exhibition for the foodservice and hospitality sectors.

This premier exhibition, which is being held between February 23 and 27, 2014 at the Dubai World Trade Center, is a showcase for manufacturers, distributors, and suppliers from around the world, representing all of the key sectors within the food and hospitality trade.

"We are delighted to showcase our presence in the Gulf Food Exhibition that will provide us with an opportunity to consolidate our presence within the industry. Gulfood is an important platform for us to target new buyers in key markets across the Middle East, Asia and Africa.” said Mr. Aamer Fayyaz, CEO & MD of Dofreeze LLC.

Being the pioneer in long shelf-life cakes Dofreeze has developed a good understanding of the market, and is constantly striving to innovate and improvise its product range.  With the growing health concerns in most developing economies, there is a compelling need to prepare low calorie, low fat snacks that appeal the health conscious consumers. With Gulfood 2014, Dofreeze is all geared up to launch its new product range of healthy, Low-Calorie snacks to satisfy those ‘between-meal’ diet cravings and give you an energy boost.

Another addition to the Dofreeze banner is the introduction of rusks. They would be available in two variants – Cake Rusk, and Super Rusk, and for the first time in this region they would be offered in a convenient snack-sized packaging, which presently no one is offering.

"As an organisation we keep expanding our line of offerings. The year 2013 has been great and we expect the positive momentum to continue in the coming few years,” concluded Mr. Aamer Fayyaz.

Dofreeze is located at Hall number 4, Stand number E4-8 at the recent Gulfood Exhibition.

Since its inception in 1999, Dofreeze has been recognized as an innovative industry leader for its state-of-the-art facilities, its research and development, as well as for the high quality of products. Furthermore, the company maintains the highest hygienic and food safety standards, maintaining the HACCP & HALAL certification.

Contacts
Nausheen Shamsher
PR Manager
+971 55 8178152
nausheen@ibuz.ae









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