• The ‘Price Michael International Road
Safety Award’ is arguably the most prestigious road safety award
worldwide.
• The award recognizes RoadSafetyUAE’s highly effective data-driven road safety programs.
• In particular, the 2017 UAE Seat Belt Survey and successive lobbying efforts were recognized.
London, United Kingdom and Dubai, United Arab Emirates-Wednesday 12 December 2018 [ AETOS Wire ]
His Royal Highness Prince Michael of Kent awarded RoadSafetyUAE
at the Annual Awards Ceremony, held at The Savoy, London on Tuesday
11th December 2018. The Prince Michael of Kent International Road Safety
Award (PMIRSA) is arguably the most prestigious road safety award
globally and is presented to companies and organizations in recognition
of their outstanding contribution to improving road safety.
RoadSafetyUAE’s submission was titled ‘Research-based lobbying for the introduction of the Holistic Seat Belt Law in the United Arab Emirates.’ The award affirms the contribution this initiative has made to improving the UAE’s seat belt laws.
Congratulating
the winners His Royal Highness Prince Michael said: “This is a fine
example of the work of an NGO in encouraging a government to act.”
“To receive
the most prestigious road safety award in the world was beyond our
imagination when we founded RoadSafetyUAE five years ago,” said Thomas
Edelmann, Founder and Managing Director of RoadSafetyUAE. “It is not
only an acknowledgement of our efforts, but of the joint efforts of all
the stakeholders we are working with. Without the broad support of UAE’s
media, governmental entities and more than 25 Corporate Social
Responsibility (CSR) partners, our achievements would not have been
possible,” he added.
RoadSafetyUAE,
jointly with one of its CSR-Partners, i-Insured/QIC, commissioned a
comprehensive seat belt study in February 2017. The findings were
broadly communicated with the dual aims of raising awareness for seat
belt use among UAE road users, and influencing regulatory policymakers.
Specifically, the initiative sought to expand the existing ‘front-row
only seat belt law’ to a ‘holistic seat belt law’ which includes
passengers in the back seats. Not long after this research-based
communication push at the beginning of 2017 happened, the UAE Holistic
Seat Belt Law was implemented on July 1st 2017.
“In our view,
the introduction of the holistic seat belt law has been the single most
important development affecting UAE’s road traffic safety in many, many
years. RoadSafetyUAE aspired to be one of the prominent voices lobbying
for the introduction of a holistic seat belt law in the UAE, and we are
thrilled that our efforts have been recognized by PMIRSA.
RoadSafetyUAE’s
research-based awareness initiatives extend beyond just seat belt use.
We also uncovered the reasons for speeding, tailgating, Ramadan accident
patterns, distracted driving, the use of mobile phones while driving,
among many other potentially hazardous road safety concerns in the UAE.
The results of these studies have been broadly communicated by UAE’s
media and have created much-needed awareness surrounding the
shortcomings of UAE road safety. As ‘replicability’ is a key factor in
PMIRSA’s evaluation, we hope that our approach will be replicated in
other countries in the region and beyond. We continue to believe that a
research-based approach is the most effective way to raise awareness and
spur regulatory improvements, and will ultimately contribute to making
our roads safer,” Edelmann said.
About Prince Michael International Road Safety Awards (PMIRSA):
Since 1987
our Awards have given public recognition to those who have improved road
safety throughout Britain. Now the Prince Michael International Road
Safety Awards recognize outstanding achievement and innovation
world-wide.
Each year the
most outstanding examples of international road safety initiatives are
given public recognition through the scheme.
All road
users, including pedestrians, drivers, cyclists, bikers and horse riders
are asked to identify those whose initiatives make our roads safer and
nominate them for an award.
The winners
of all the awards will be invited to meet HRH Prince Michael of Kent at a
Gala Presentation to be held annually in December.
Celebrating
30 years of the Prince Michael International Road Safety Awards: For
thirty years HRH Prince Michael of Kent has played a leading role in
supporting improved road safety both in the United Kingdom and around
the world.
http://www.roadsafetyawards.com/aboutus
About RoadSafetyUAE:
RoadSafetyUAE’s
vision is to contribute to reducing the number of road traffic
fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission
is to raise the awareness for proper conduct on our roads, in an
engaging manner and on a broadly communicated and permanent basis.
RoadSafetyUAE’s award-winning platform engages with the stakeholders
traffic participants, governmental entities, the media, and more than 25
corporate social responsibility (CSR) minded partners. RoadSafetyUAE’s
content back bone are ‘Tips & Tricks’ for more than 60 topics of
road safety, all specifically relevant to the UAE. More information can
be found on www.RoadSafetyUAE.com
RoadSafetyUAE
partners with Dubai Roads and Transport Authority (RTA), Ministry of
Education, Dubai Chamber of Commerce, Dubai Health Authority, Michelin,
Mercedes-Benz, Nissan, Al-Futtaim Honda, Volvo, Al Ghandi Auto
(Chevrolet - GMC), MAN Trucks, Caltex, Johnson&Johnson,
i-Insured/QIC, Serco, MiXTelematics, WABCO, Mamas & Papas, Abu Dhabi
National Hotels Compass, STS, Osram, TomTom, Safety Media, Arab Wheels,
AETOS Wire and more to join soon.
Contacts
RoadSafetyUAE
Thomas Edelmann, Founder and Managing Director, +971505519216
Thomas@RoadSafetyUAE.com
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