NEW YORK. - Friday, April 11th 2014 [ME NewsWire]
(BUSINESS
WIRE) Turkish Airlines, one of the world’s fastest growing airlines that
was recently voted Europe’s Best Airline for the third year in a row,
has been awarded the Most Viral Celebrity Spot in Advertising Age’s 2014
Viral Video Awards for “Kobe vs. Messi: The Selfie Shootout”, at the
fifth annual ceremony held on April 1 in New York City.
The
Crispin Porter + Bogusky-created commercial spot, originally rolled out
in December as a part of Turkish Airlines “Widen Your World” ad
campaign, features global brand ambassadors and international sports
megastars Kobe Bryant and Lionel Messi.
In the campaign that
emphasizes the global network of the airline, Kobe and Messi resume
their friendly rivalry from last year’s viral “Kobe vs. Messi” ad by
trading “selfies” from exotic Turkish Airlines locations, including the
Red Square in Moscow, The Great Wall of China, the Maldives, Bangkok and
Mount Kilimanjaro. Throughout the video, the competitive athletes are
seen at various airports consulting the airline’s destination boards for
their flights. In the ad’s final shot, Messi takes a “selfie” in
Sultanahmet Square in Istanbul—only to be photobombed by Kobe.
The
ad ultimately seeks to heighten awareness of the many benefits of
Turkish Airlines around the world including flying to more countries
than any other airline, its award-winning cuisine and unsurpassed
service.
With 137.2 million views since its December 2013 debut,
“The Selfie Shootout” was recognized for inspiring various online selfie
competitions including the #SelfieOlympics, which garnered thousands of
participants across multiple social media channels.
The campaign was developed by Crispin Porter + Bogusky and produced by H S I Productions, with music by Beacon Street Studios.
Advertising
Age’s Viral Video Awards honor the best brand storytelling through
videos. Campaigns are measured across all platforms, including different
versions, responses and iterations.
To view the video, please click on the following link: https://www.youtube.com/turkishairlines.
In
additional accolades, Turkish Airlines’ Istanbul hub was recently
crowned the top worldwide destination in the annual TripAdvisor
Travelers’ Choice® Destination awards, as determined by travelers’
reviews on the website. TripAdvisor weighed users' rankings for hotels,
attractions, and restaurants at the destinations over a 12 month period
to determine winners.
About Turkish Airlines:
Established
in 1933 with a fleet of five aircraft, Star Alliance member Turkish
Airlines is a 4-star airline today with a fleet of 241 (passenger and
cargo) aircraft flying to 246 destinations worldwide with 203
international and 43 domestic. According to Skytrax survey of 2013,
Turkish Airlines was chosen "Europe's Best Airline" for the third and
"Best Airline in Southern Europe" for the fourth consecutive time.
Having won in 2010 the world's "Best Economy Catering Service" award,
Turkish Airlines was this year awarded the world's "Best Business
Catering Service" prize in the Skytrax survey. More information about
Turkish Airlines can be found on their website: www.turkishairlines.com.
Contacts
for Turkish Airlines
Audrey Sahl, 312-245-9805
Audrey@alpaytac.com
Permalink: http://me-newswire.net/news/10647/en
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