800 EVENTS, 400 ATHLETES AND TOP NOTCH ARTISTS IN ONE PALM
SALZBURG, Austria - Thursday, November 22nd 2012 [ME NewsWire]
(BUSINESS
WIRE)-- Nokia and Red Bull Media House announce that the groundbreaking
World Of Red Bull App has been published for Nokia Lumia and Asha
devices. Fans can now exclusively access the world’s most exciting
sporting and cultural content on their mobile phones – 24 hours a day,
seven days a week through a unique design experience.
The
World of Red Bull App is a mobile gateway to all Red Bull playgrounds
in one user-friendly hub. Consumers will be able to access the sickest
tricks, most daring moves, mind blowing performances and explosive beats
– Red Bull Stratos, Red Bull X-Fighters, Red Bull Music Academy and
much more through their mobile devices.
They
can choose between a location based format utilizing Nokia Maps, or a
personalized interest based format for how they interact and use the app
on a day to day basis. Furthermore the app delivers premium content
that only Red Bull can provide in a truly engaging way exploiting
Windows 8 features such as voice control and deep-pinning to deliver a
best in class user experience.
The
design itself is truly unique; there isn’t another App that looks or
works like The World of Red Bull. With its new infinite content choice
home screen there is a never ending scrolling possibility for
information and content that make users enjoy every facet of it. The
announcement reinforces Red Bull Media House’s commitment to delivering
must-have content, news and interactive experiences combined with the
technological possibilities enabled by Nokia’s Lumia devices, Windows
Phone, and Asha devices with Series 40. Key features like Windows first
curated animated news, innovative split screen techniques, sharing
videos by NFC, Voice Command support and customized lock screens make
this application a truly innovative mobile gateway to the World of Red
Bull.
Alexander
Koppel, Chief Commercial Officer Red Bull Media House said, “Working
with Nokia we have created a truly innovative product that takes our
unique content, our stories, and our moments directly to our fans,
anyplace anytime. This app delivers world renowned exciting, unique
content that only Red Bull can provide, on a platform backed by great
technology, which further enhances the consumer experience.”
“Nokia
and Red Bull Media House have delivered something special that speaks
to the strengths of both companies and their most passionate consumers,"
said Bryan Biniak, VP & GM, Global Partnering & Application
Development, Nokia. "With a design that is inspired by both the Windows
Phone tile motif and Red Bull’s distinctive aesthetic and technology
like Nokia Maps, we’ve melded world-class hardware with an intuitive,
smooth user experience unlike any other app in the world. Together, we
have raised the bar for what consumers should expect from their
devices."
For more information check out: redbullmobile.com/worldofredbull
##
ABOUT RED BULL MEDIA HOUSE
Red
Bull Media House is a global media company that creates compelling
sports, culture and lifestyle programming and distributes it across
multiple platforms. From film to television, print, mobile to digital
and games, Red Bull Media House content is optimized for any device or
platform. For more information, go to www.redbullmediahouse.com.
For
high resolution photos and high definition video free for editorial
use, please visit www.redbullcontentpool.com. New users must register
for an account.
ABOUT NOKIA
Nokia
is a global leader in mobile communications whose products have become
an integral part of the lives of people around the world. Every day,
more than 1.3 billion people use their Nokia to capture and share
experiences, access information, find their way or simple to speak to
one another. Nokia’s technological and design innovations have made its
brand one of the most recognized in the world. For more information,
visit http://www.nokia.com/about-nokia
Link to World of Red Bull trailer - http://www.youtube.com/watch?v=FBy1bGq7FdU
Contacts
Tom Botting
tom.botting@waytoblue.com
0207 749 8432
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