Thursday, November 28, 2013

Infusion Modernizes Mashreq Banking Experience through Interactive Experience Technologies

Dubai, United Arab Emirates - Thursday, November 28th 2013 [ME NewsWire]

(BUSINESS WIRE)-- The Region’s leading financial institution, Mashreq has brought the future of digital banking to its customers. Launched at five branches across the Region – Dubai Internet City, Ibn Battuta Mall, Dubai Mall, Sharjah, and Abu Dhabi Main – Mashreq invited customers to touch, gesture, and engage with the bank’s product offerings through new interactive digital experiences.

By collaborating with Infusion – which leveraged Microsoft technologies as the platform – Mashreq was able to realize its vision and bring to fruition one of the most stunning and elegant digital banking experiences in the region. As a result of this deployment, Mashreq was named “Best Banking Innovation in the Region” by Banker Middle East Industry Awards for its innovative approach including the Infusion retail concept.

“Our new interactive branches are an industry first. Our customers live a digital lifestyle every day in how they work and live; now at our branches, they can expect the same enriched experiences they have with technology with this modernized bank,” said David Horton, Chief Transformation Officer, Mashreq. “Our work with Infusion enabled us to present a series of interactive digital experiences that will empower our clients to make confident decisions about their finances, with the right information that meets their lifestyle and their needs. That is our vision, to provide our customers the most rewarding banking relationship. The Infusion team brought our vision to life and made it happen.”

The E-Cube Retail Branches have transformed traditional transactional banking through the use of intelligent interactive experiences and advanced technology solutions, including:

Mashreq’s Interactive Digital Wall: A digital wall built to showcase lifestyle scenarios for clients, where Mashreq can play a role.

Informing & Engaging Solutions Through varied multi-touch devices, Mashreq has created a digital product showcase, to offer information and details on products and services offered by the Bank.

Empowering & Modernizing Experiences Assisted kiosks using Microsoft PixelSense facilitate staff-customer collaboration in an illustrative way, which integrates with Microsoft Lync client to reach available consultants or product specialists.

“Our clients look to us for forward thinking and to be there to meet their needs in the fast paced and ever changing market of finance.” said Vimal Sethi, Vice President and General Manager, Infusion Dubai. “The team at Mashreq partnered with Infusion and shared their vision for the modernized bank, and we captured that imagination through elegant design and smart technology solutions to bring it to life. Our client has always led the market with thoughtful and intuitive offerings, always putting its customers first. We share this excitement. Infusion brought our passion, our insight, creativity, and engineering expertise to the planning and execution. Our commitment to deliver on excellence shows in this engaging experience and the possibilities to build on these imaginative experiences are limitless.”

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About Infusion:

Infusion unites insight, creativity, and technology to accelerate and transform business for leading companies around the world. From high performance trading systems to next-generation retail environments and beyond, Infusion creates digital experiences and advanced technology solutions that bring our clients' business to new levels. Founded in New York City in 1998, Infusion today is a team of more than 500 people in offices across the globe. Infusion has deep expertise in digital design, emerging and legacy technologies, Web portal development, enterprise solutions and managed services. Infusion’s expertise extends across the major industries, including retail, financial services, oil and gas, health and life sciences, entertainment, hospitality, education, and public sector.



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PR Contact: Kelly Lloyd-Watson


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