Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. Mindshare Dubai has been ranked number-one media agency in MENA by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries' most effective agencies, advertisers, and brands.
This is the third year in a row that Mindshare Dubai has been selected for the #1 media agency spot in MENA, and the office was found to be the most effective one within the Mindshare global network at 66 points, followed by Mindshare Turkey at 56 points. The agency was also ranked #4 media agency globally, and ranked #16 among agencies from all categories. In order to be ranked, Mindshare Dubai’s campaign effectiveness was thoroughly evaluated by a panel of respected industry professionals, using data provided by Effie’s global partners to distribute points among outstanding agencies.
“Our passion for innovation in our marketing campaigns is at the core of what drives us, but ensuring that our creative campaigns produce outstanding results is critical,” explains Mindshare MENA CEO Samir Ayoub. “It’s not enough to introduce new ideas – they have to exceed the project’s objectives and produce quantifiably successful outcomes that give our clients the competitive edge. I am exceedingly proud of the Mindshare Dubai team, whose results-oriented approach has earned them a third consecutive year at the top.”
About Mindshare
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Visit us at www.mindsharemena.com and follow us on Twitter @Mindshare_MENA and Facebook.com/MindshareMENA
About GroupM:
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
Contacts
Mouna Ajam
Regional PR Director
Mindshare Middle East North Africa
mouna.ajam@mindsharemena.com
Office: +971 4 454 7444 Ext 1150
Mob: +971 55 4714977
Fax: +971 4 454 7455
Business Central Towers, Level 45, Tower B, Dubai Internet City, Dubai, UAE
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