ME NewsWire/Business Wire
NEW YORK - Tuesday, July 8th 2014
Award-winning
entertainer Ellen DeGeneres and J. Christopher Burch, founder of C.
Wonder and CEO of Burch Creative Capital, announced today the formation
of a joint partnership to create and sell E.D., a new collection
designed by Ms. DeGeneres. E.D. will offer an array of product
categories including home, ready-to-wear, accessories, and pets. First
to launch will be a capsule collection of direct-to-consumer home items
for Holiday 2014 followed by a full collection launch at retail for
Spring 2015.
This partnership has created a new paradigm for
celebrity-based collections. Both Ms. DeGeneres and Mr. Burch are
equally invested, with Ms. DeGeneres providing creative direction and
Mr. Burch bringing manufacturing and brand development expertise.
Additionally, the new company has many highly experienced retail and
brand experts in management and board leadership positions including
Michael Francis, Chief Global Brand Officer, DreamWorks Animation and
former Global CMO of Target; Marisa Gardini, Managing Partner of E.D.
and former President & CEO of Isaac Mizrahi; and Janet Grove, Former
Corporate Vice Chairman of Macy's Inc. and Chairman and CEO of Macy's
Merchandising Group.
Ellen DeGeneres said, “I’m so excited to
work with Chris and our incredibly talented team on this new venture.
I’ve always wanted to launch a line of home goods, clothing and
accessories. I already get to be inside people’s living rooms with my
show. Now I get to be in their kitchens, in their beds, and in their
pants. Wait. That’s not what I meant.”
J. Christopher Burch said,
“This entire collaboration came together so serendipitously. None of us
were looking for a new business opportunity, but it’s such a rare
occurrence to meet amazing people with like minds and great chemistry,
we just knew we had to work together. And on top of it all, Ellen is not
only an extraordinary human being, but she also has an amazing eye.
From her homes to her art to the set of her television show, her style
informs everything in her life. The products she is developing are, in
and of themselves, fabulous. Her indelible sense of style, coupled with
her incredible social reach and enthusiasm, make her a wonderful
partner.”
A website will be developed and launched. Product will
be available through wholesale and retail channels, as well as direct to
consumer.
About Ellen DeGeneres
Beloved television icon
and entertainment pioneer, Ellen DeGeneres’ distinctive comic voice has
resonated with audiences from her first stand-up comedy appearances
through her work today on television, in film, and in the literary
world.
She hosts the leading daytime entertainment program on
television with her hit syndicated talk show, “The Ellen DeGeneres
Show.” The show, now entering its 12th season, has won a total of 51
Daytime Emmys. She has an enormous social media following, with 29.12
million Twitter followers, more than 15 million Facebook fans, over nine
million You Tube subscribers, and over five million Instagram
followers.
DeGeneres has also won 14 People’s Choice Awards, and
the Teen Choice Award for “Choice Comedian” for a fifth consecutive
year. The most recent Forbes Celebrity 100 list ranks Ellen at number
five.
In 1997, DeGeneres was the recipient of the coveted Peabody
Award as well as earning an Emmy ® for writing the critically acclaimed
“Puppy Episode” for her hit show, “Ellen,” in which her character came
out as a gay woman to a record 46 million viewers.
DeGeneres’
three books have all debuted at #1 on The New York Times Best Seller
list. She has been included in Forbes 100 Most Powerful Women as well as
Entertainment Weekly’s 50 Most Powerful Entertainers. She has hosted
the Academy Awards twice, most recently in 2014, garnering the
telecast’s largest audience in 14 years. Her famous Academy Awards
selfie was retweeted more than three million times, shattering all
Twitter records.
About Burch Creative Capital
Burch
Creative Capital’s investment philosophy is an expression of J.
Christopher Burch’s entrepreneurial values and his vision for new market
opportunities, using a creative skill set along with sound financial
practices to create, incubate, support, and scale disruptive brands and
businesses. Burch Creative Capital’s brand portfolio includes the recent
introductions of C. Wonder, Poppin, Trademark and Nihiwatu Resort in
Indonesia to a list of established brands previously embraced by Chris
including the Faena Hotel + Universe, Jawbone, Next Jump, Powermat, Tory
Burch, and Voss Water.
Contacts
For BCL-ED, llc
Eileen O’Neill, 646-443-2062
eileen@lividini.com
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