Dubai, United Arab Emirates - Tuesday, July 2nd 2013 [ME NewsWire]
Value
Retail, the creator and operator of the Collection of Chic Outlet
Shopping® Villages, the leading luxury outlet shopping destinations in
Europe, has entered into a partnership with Global Hotel Alliance (GHA),
to provide its Shopping Day Experience packages as part of GHA’s
loyalty programme ‘GHA Discovery’ for 19 hotel brands worldwide.
GHA
Discovery Black card members (with stays of more than 30 days at GHA
hotels) can now redeem Shopping Day Experience packages at four of the
nine Chic Outlet Shopping® Villages across Europe: Bicester Village near
London; Kildare Village near Dublin; Ingolstadt Village near Munich;
and Wertheim Village near Frankfurt as part of the GHA Discovery
Programme.
The Chic Outlet Shopping® Villages are home to more
than 900 boutiques of world-leading international fashion and lifestyle
brands offering their previous seasons’ collections with savings of up
to 60% on the recommended retail price all year round. GHA Discovery
Black Card Members can redeem their Black card ‘Local Experience’ award
and receive an exclusive VIP shopping package that includes return
transfers on the Shopping Express™ luxury coach service from the nearest
main city to the Village, a two-course lunch in one of the Village
restaurants, a VIP Card for additional savings in participating
boutiques, and a Gift Card that can be used in any of the boutiques.
Neil
Herbert, Value Retail’s Head of Partnerships – Global Marketing,
explains: “Our Villages are now recognised as tourism destinations in
their own right, with the brands at the Villages selected with
high-spending international tourists in mind. This exciting new
partnership with GHA further reflects our commitment to working with
luxury global travel brands in developing mutually beneficial activities
and customer benefits. GHA Discovery members can now redeem their stay
rewards against local experiences in our Villages and we are delighted
to be participating in this highly successful loyalty programme.”
The
Villages are strategically located in areas of tourism interest and
within an hour’s reach of key European shopping cities. Each Village
offers an entire range of hospitality services including multilingual
hosts, personal shoppers, VIP Lounges, a ‘shop and drop’ hands-free
shopping service, free Wi-Fi and valet parking, all aimed at making the
experience as luxurious as possible for international guests.
Net
rates on products and API connectivity to the Chic Travel Portal
booking platform – ChicOutletShopping.com/packages – are offered to
travel trade professionals.
The Chic Outlet Shopping® website is
provided in 14 languages, is fully optimised for mobile and allows the
travel trade to buy pre-bookable Shopping Packages of which they can
benefit from a 10% reduction on the net rate. They can also book tickets
for Shopping Express™ – a regular luxury coach service from city-centre
locations to the Villages – at net rates. The service provides iPads on
board, multilingual hosts, complimentary VIP Cards and free Wi-Fi.
Online ticket sales for Shopping Express™ in 2012 were 139% higher than
in 2011.
The Chic Outlet Shopping® Villages by Value Retail are
represented in 14 non-EU markets by dedicated sales representation
agencies. Markets include: the Middle East, China, Hong Kong, Russia,
Brazil, Southeast Asia, the USA, Mexico, Japan, Korea and Turkey.
[ENDS]
About Chic Outlet Shopping®
Chic
Outlet Shopping® is the Collection of luxury outlet Villages by Value
Retail, the only company to specialise exclusively in the development
and operation of luxury outlet shopping villages. Currently home to more
than 900 boutiques, the nine Villages offer the authentic previous
seasons’ collections of leading luxury fashion and lifestyle brands with
savings of up to 60%, and sometimes more, on the recommended retail
price, all year round.
Within easy reach of some of Europe’s and
China's favourite gateway cities – London, Dublin, Paris, Madrid,
Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich
and, coming soon, Suzhou/Shanghai – the Villages have become synonymous
with high fashion, superior service and hospitality, a calendar of
celebrated events, and exceptional value for money. Located in regions
of cultural and historic renown, the Villages have become international
tourist destinations in their own right.
Value Retail's new
venture to bring its distinctive Chic Outlet Shopping® Villages to China
will see its first Village – Suzhou Village™ – located in historic
Suzhou, 50 miles west of Shanghai. As with other members of the
Collection, Suzhou Village™ will be defined by its offer of
international luxury fashion and lifestyle brands, together with an
exceptional level of service.
For further information, please contact: PressOffice@ChicOutletShopping.com
About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world´s largest alliance of
independent hotel brands. GHA currently includes brands such as
Anantara, Art Series, Doyle Collection, First, Kempinski, Individual
Collection, Leela, Lungarno Collection, Marco Polo, Mokara, Omni, Pan
Pacific, PARKROYAL, QT, Rixos, Rydges, Shaza, Tangram and Tivoli
encompassing over 345 upscale and luxury hotels with over 85,000 rooms
in 61 different countries. To book or for further information visit
www.gha.com.
Contacts
Michelle Hogan
+971 4 455 6155
Michelle.hogan@havasprme.com
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