SHENZHEN, China - Wednesday, October 17th 2012 [ME NewsWire]
Broadband World Forum 2012
BUSINESS
WIRE / ME Newswire-- ZTE Corporation (“ZTE”) (H share stock code:
0763.HK / A share stock code: 000063.SZ), a publicly-listed global
provider of telecommunications equipment, network solutions and mobile
devices, has announced a full hardware and software solution integrating
low bit rate high definition (HD), Over the Top TV (OTT), and
multi-screen convergence at this year’s Broadband World Forum 2012. The
solution supports OTT services on multiple screens for varying devices
(TV, PCs, tablets and mobile phones) and employs ZTE’s low bit rate HD
technology to reduce transmission bandwidth, which assists operators
with low cost network transformation and platform construction and
accelerates the deployment of OTT services.
As OTT TV develops
rapidly and open Internet video and multi-screen terminals proliferate,
Internet services have come to have an enormous impact on traditional
telecom services. Operators are continuously developing video services
to distinguish themselves from the competition however, to enhance
competitiveness, operators require a solution that allows for the rapid
development of OTT services whilst reducing network transformation and
platform construction costs.
With the improvements in visual
mental model-based pre-processing, adaptive transformation, neural
network-based vector quantization, human eye perception of quantized
errors and the content-adaptive rate control, ZTE's low bit rate HD
coding technique enables the system to transmit 720p video with a code
rate of 3 Mbps rather than 8 Mbps, greatly reducing the pressure of
capacity expansion on operators and improving user’s service experience.
The
OTT multi-screen convergence technique provides adaptive code rates for
various types of terminals simultaneously and supports converged
interactions of multi-screen terminal services, helping operators
attract more users. The service expansion feature apparent in OTT
enables operators to easily gain more value-added services in order to
increase profits.
Chen Xinyu, General Manager of ZTE VAS product
line said: "The ZTE low bit rate HD solution will dramatically advance
the IPTV industry worldwide. Firstly, the global network quality is
developing unevenly and vast numbers of networks cannot reach the
bandwidth of H.264 HD, the low bit rate HD technique enables them to
seamlessly develop OTT services without high OPEX. Secondly, the
integration of OTT content with low bit rate HD technology provides a
better experience for users. This is an expanding field with many
requirements and ZTE will continue to make sustained efforts towards the
development of IPTV and OTT around the world”.
As the leading
value-added service provider, ZTE service products have been used by
over 110 operators and one billion users in over 90 countries in the
world. ZTE service products have been applied by Vodafone, FT,
Telefonica, China Mobile, China Telecom and TIM, which are among top 10
operators, and been applied by 26 top 50 operators.
About ZTE
ZTE
is a publicly-listed global provider of telecommunications equipment
and network solutions with the most comprehensive product range covering
virtually every telecommunications sector, including wireless, access
& bearer, VAS, terminals and professional services. The company
delivers innovative, custom-made products and services to over 500
operators in more than 140 countries, helping them to meet the changing
needs of their customers while growing revenue. In 2011, ZTE’s revenue
increased by 29 per cent to USD13.7 billion. Its overseas operating
revenue grew 30 per cent to USD 7.4 billion during the period,
accounting for 54.2 per cent of overall operating revenue. ZTE commits
10 per cent of its annual revenue to research and development and has
leadership roles in several international bodies devoted to developing
telecommunications industry standards. ZTE is committed to corporate
social responsibility and is a member of the UN Global Compact. The
company is China’s only listed telecom manufacturer that is publicly
traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock
code: 0763.HK / A share stock code: 000063.SZ). For more information,
please visit www.zte.com.cn.
Contacts
Media Contacts:
ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
AxiCom
Maria Arbalova, +44 (0)20 8392 4058
Maria.arbalova@axicom.com
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