Dubai, United Arab Emirates - Friday, 08. December 2023
LEVA,
a dynamic lifestyle hotel brand launched in 2018, is set for a
significant impact on the African market with their fifth venture – the
acquisition of a premier property that is set to be developed in upscale
Victoria Island, Lagos, Nigeria in partnership with Pedestal Africa.
This strategic maneuver represents another noteworthy milestone for
LEVA, coinciding with the commemoration of their fifth anniversary in
the region, and underscores their dedication to reshaping the
hospitality industry. The emphasis is on transitioning their focus from a
traditional brick-and-mortar hotel model to positioning themselves as a
customer service industry leader.
The newly acquired
greenfield project is slated for completion within two years and is
poised to become a hospitality haven in Lagos. Situated in the heart of
Victoria Island, the project encompasses a planned hotel featuring 200
guest rooms, restaurants, a fitness centre, and a comprehensive range of
facilities and amenities designed to elevate the guest experience
during their stay.
Strategic Partnership with Pedestal Africa as Investors
Teaming
up with Pedestal Africa, overseen by Dr. Paul Dozie Arinze, President
of Pedestal Africa Limited and associated companies, and JS Anand,
founder and CEO of LEVA, marks a visionary investment partnership. Both
entities, driven by a shared commitment to excellence and a dedication
to creating outstanding hospitality environments that support economic
growth in the region, find their collaboration perfectly in sync with
LEVA's mission of offering innovative and memorable experiences to its
guests.
J.S. Anand, Founder and CEO of LEVA, expressed
his excitement about the expansion, stating, "We are thrilled to
commemorate our 5th anniversary by solidifying our presence in Africa
through the noteworthy acquisition in Lagos, Nigeria, marking our third
greenfield Leva Project in this burgeoning market. Our strategic
partnership with Pedestal Africa underscores our commitment to
delivering world-class hospitality services and actively contributing to
the rich
tourism landscape in the region. Africa, with its
cultural offerings and diverse environment, is a true goldmine for
hoteliers, and we are excited to be a part of its growth story".
Dr.
Dozie Arinze, President of Pedestal Africa also noted that “The vision
of this lifestyle, leisure and business destination project symbolizes
our drive to orchestrate investment not only in in sectors where Africa
offers strong returns on capital, but also supports livability and
economic growth in general.”
Continued Growth and Future Prospects
LEVA
is on an exciting trajectory of growth in Africa, with the acquisition
in Lagos, Nigeria, being the latest addition to its expanding portfolio.
This addition comes in conjunction with LEVA's ongoing development of
three major properties in Africa, including the Harsade Harbour Lake
View Resort in Ethiopia, REIZ Continental Hotel by LEVA in Lagos,
Nigeria, and two visionary projects in Zimbabwe—a 4-star hotel and Hotel
Residences, both recently signed. These ventures underscore LEVA's
unwavering commitment to shaping the landscape of African hospitality,
offering diverse and exceptional experiences across the region. With a
two-year completion timeline, this fifth project reinforces LEVA's
position as a key player in the global hospitality industry.
About Pedestal Africa
Pedestal
Africa Ltd is an investment promotion and advisory Firm based in Lagos,
Nigeria, with its focus on the expansion of investment, business growth
and opportunities in Africa.
Pedestal Africa is focused on the
African continent with a specialization in the provision of investment
vehicles and advisory services to potential investors in Africa as well
as acting as an intermediary between African companies in need of
foreign investment, and potential investors ready to inject capital into
thriving African businesses and projects.
About LEVA Hotels
Founded
in 2019, LEVA Hotels is a dynamic lifestyle hotel concept offering a
fresh and accessible perspective to the hospitality industry. Under the
leadership of JS Anand, LEVA Hotels combines modern convenience with
traditional hospitality, catering to tech-savvy explorers seeking
cutting-edge, convenient, and contemporary experiences. For more
information, visit www.stayleva.com.
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Contacts
Melwyn Abraham
melwyn@matrixdubai.com
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