Chic Outlet Shopping® Launches Summer Luggage Tag Promotion with Lufthansa Giving Visitors from the Middle East a Five -Fold Reason to Shop in the Collection of Villages in Europe

Dubai, United Arab Emirates - Sunday, July 7th 2013 [ME NewsWire]

Lufthansa customers flying from the Middle East to Europe are being offered five-fold mileage and a 10% reduction on their purchases when they visit one of the Collection of nine Chic Outlet Shopping® Villages this summer. 

The Collection of Chic Outlet Shopping® Villages by Value Retail is running a promotion on Lufthansa luggage tags, offering Lufthansa customers to qualify for five mileage points for every euro/pound they spend at any of boutiques and restaurants in the nine Villages. They will also receive a VIP Card, which will entitle then to a 10% reduction in participating boutiques.  

To receive their VIP Card and to qualify for five-fold mileage, Lufthansa customers flying from the Middle East will need to show their luggage tag at the Villages’ Welcome or Tourist Information Centres.

The promotion will be on Lufthansa luggage tags from the following destinations: Dubai, Abu Dhabi, Kuwait, Doha, Riyadh and Jeddah and will be running in the Villages until 31 August 2013. As Desirée Bollier, Chief Executive of Value Retail, explains, it is expected to be a popular offer; “We know that our Middle Eastern customers love shopping at the Villages and regard them as a must-stop tourism destination during their holiday. Coupled with that, we get our largest amount of visitors from the Middle East in the summer, so we expect a lot of our valued customers as well as new Middle Eastern customers to the Villages to be taking advantage of this offer”.

According to tax refunded sales data, in the first quarter of this year Middle Eastern visitors spent an average of €302 per transaction during their visits to the Villages.

The nine Chic Outlet Shopping® Villages are located within an hour or less of major European cities including London, Paris, Milan, Madrid, Barcelona, Dublin, Bologna, Antwerp, Cologne, Frankfurt and Munich. They offer an entire range of hospitality services including Tourist Information Centres, multilingual hosts, VIP Lounges, personal shoppers, ‘shop and drop’ hands-free shopping and a chauffeur service. 

The travel trade is also being encouraged to bring Middle Eastern clients to the Villages this summer with, on average, 10% commission on the net price on Chic Outlet Shopping® products and packages. The new online booking platform, Chic Travel Portal, enables the travel trade and MICE market to create and purchase bespoke travel itineraries featuring local partners as well as Chic Outlet Shopping® products. Basic packages are available across the Collection from just €44 and include return transport from the nearest city centre on the Shopping Express™, the luxury coach service, a Gift Card, a VIP Card and lunch in one of the Village’s restaurants. The packages and services can be booked online at ChicOutletShopping.com/packages

Source for tax refunded sales data: Global Blue, Premier Tax Free, Tax Free Ireland, Tax Free UK and Fexco

END

About Chic Outlet Shopping®

Chic Outlet Shopping® is the Collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages. Currently home to more than 900 boutiques, the nine Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round.

Within easy reach of some of Europe’s and China's favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, coming soon, Suzhou/Shanghai – the Villages have become synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right.

Value Retail's new venture to bring its distinctive Chic Outlet Shopping® Villages to China will see its first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.

For further information, please contact: PressOffice@ChicOutletShopping.com

Contacts

Michelle Hogan

Havas PR Middle East

Michelle.Hogan@havasprme.com

+971 4 455 6000