Reflect on their success together and look forward to further achievements after the launch of Anghami music videos Dubai, United Arab Emirates - Sunday, February 7th 2016 [ME NewsWire]
Anghami and DMS recently celebrated two years of fruitful partnership and growth. The occasion was marked with a celebration hosted on the Choueiri Group Building’s rooftop, which housed over 600 people. DMS, which serves as Choueiri Group’s digital media arm and Anghami’s strategic commercial partner, has helped to enable over 100% growth in ad revenues for the platform (2015 vs. 2014).
Anghami’s efforts over the last two years have witnessed the evolution of its commercial offering moving beyond display, which represents 45% of the market today to delivering solutions that cover audio ads, video ads and sponsorship of homepages, playlists and music releases. These innovations were tailored to satisfy rapidly growing market demands.
Looking back on their inception as well as their current standing, the Anghami team celebrated a multitude of milestones achieved on the onset of their 3rd year in business. Today, Anghami stands distinguished as MENA’s #1 music platform with 16 million users, 18,000,000 sessions per month, 300,000,000 streams per month and an average session of 30 minutes, to count a few notable achievements. They credited this success to their ability to create a unique experience for music exploration, which allows users access to over 15 million Arabic and international songs, across mobile and web, and is integrated within multiple platforms such as Sonos, Chromecast, Apple and Android wearable technology, with many more to come.
Speaking on the occasion, Anghami’s co-founder Eddy Maroun stated that “As strategic partners, our relationship with DMS has ensured that our commercial goals are successfully aligned with the platform’s ongoing commitment to providing regional music fans with the ultimate library of legal content, as well as the most technologically advanced and fulfilling user experience.”
Anghami’s video platform product is an extension of the current platform and houses premium music videos – exclusively pre-released on Anghami. Anghami’s technology will allow users to shift from app to app and back to Anghami, while music playback continues without interruption. This seamless shifting from audio to video and back in, mirrors users’ actions and delivers a very enjoyable music experience.
DMS’ Chief Operating Officer Michel Malkoun also elaborated on the ongoing partnership and stated that “As Anghami continues to grow and evolve, their extension into music videos is a natural progression and a very welcomed move. Video is sure to take Anghami to the next level, and we look forward to delivering this powerful platform to regional brands”.
About Digital Media Services (DMS)
Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium portfolio of online / mobile offerings, reaching 92 million Unique Users, generating 1.2 Billion Page Views and serving over 2.5 billion ads per month. DMS is headquartered in Dubai, with presence in key regional markets.
Follow us on twitter @DMS_CG.
Contacts
DMS / Choueiri Group:
Assad Jamil, +971 4 454 54 54
ajamil.mr@choueirigroup.com
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