Fraser Suites Dubai Goes Social

Award winning Serviced Residence launches Facebook, Instagram, Pinterest, Twitter and Youtube.

Dubai, United Arab Emirates - Monday, March 31st 2014 [ME NewsWire]
Fraser Suites Dubai launched a multi-platform social media strategy today in support of developing its brand awareness and consumer engagement across the GCC.  The launch coincides with Frasers’ Day, which marks the annual anniversary of the foundation of its parent company Frasers Hospitality.

David Brown, General Manager of Fraser Suites Dubai commented, “The development of a property based social media presence has been driven by the vast growth in active users in the GCC and what we see as an essential need to build a stronger connection with our local community.  Consumers in this market are embracing social media like nowhere else in the world today and we need to be part of the dialogue”.

Fraser Suite Dubai will launch its Facebook page, Pinterest, Instagram, Twitter and Youtube under frasersuitesdxb tag with all platforms featuring Arabic and English language content. Users will be able to share their travel experiences, favourite photos, participate in forums and competitions as well as enjoy exclusive offers made available only through Fraser Suites Dubai’s social media channels.

“This initiative will enable us to reach out to existing loyal customers and those with whom we connect in this part of the world, whether in English or Arabic, the opportunity to experience our unique brand of hospitality”. Mr Brown added, “We are incredibly excited to embark on this journey and we can think of no better way to celebrate this announcement by doing so on the 16th anniversary of Frasers Hospitality”.

The GCC has among the world’s highest growth rates in usage of social media and Arabic is the fastest growing language on the Internet. Facebook users in the MENA region have grown by more than 50% since 2011 with the KSA leading the way.  The UAE and KSA lead the world in smart phone penetration now universally recognized as the new standard in communication, information and entertainment.

FRASER SUITES DUBAI SOCIAL MEDIALINKS


Facebook: www.facebook.com/frasersuitesdxb

Twitter : www.twitter.com/frasersuitesdxb

Instagram: www.instagram.com/frasersuitesdxb

Pinterest : www.pinterest.com/frasersuitesdxb

YouTube : www.youtube.com/user/frasersuitesdxb

Dubai, United Arab Emirates, 31 March 2014.

About Frasers Hospitality Pte Ltd

Frasers Hospitality, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard residences across Europe, North Asia, Southeast Asia, Middle East and Australia.

Frasers Hospitality commits to “meeting the unique needs of executive travellers through continuous innovation”, and providing its customers with the space, family and community away from home. Conceived with the lifestyle preferences of today’s discerning extended stay executive travellers in mind, Frasers Hospitality has three brand offerings – Fraser Suites, Fraser Place and Fraser Residence, a second brand, Modena which was established under the Frasers Hospitality umbrella in July 2009 and Capri by Fraser in May 2012.  For more information on Frasers Hospitality Pte Ltd, please visit www.frasershospitality.com

About Frasers Centrepoint Limited

Frasers Centrepoint Limited (FCL), the wholly-owned property arm of Singapore-listed consumer group Fraser and Neave, Limited, is one of Singapore’s top property companies, with total assets of S$10.36 billion.

From owning just a single shopping mall in 1983, Frasers Centrepoint has since grown to become an integrated real estate company with a portfolio of residential, commercial and serviced residences spanning 20 countries across Asia, Australasia, Europe and the Middle-East. Its serviced residences management company, Frasers Hospitality, has award-winning gold-standard serviced residences in 31 gateway cities. Frasers Property, FCL’s international property arm, develops world-class projects in UK, Australia, New Zealand, China, Thailand and Vietnam.

FCL also manages Frasers Centrepoint Trust (FCT, a Singapore-listed retail trust), and Frasers Commercial Trust (FCOT, a Singapore-listed office/business space trust). As a testament to its excellent service standards, best practices and support of the environment, the company is the proud recipient of numerous awards and accolades both locally and abroad.

Website: www.fraserscentrepoint.com

About Fraser and Neave, Limited

Established in 1883, Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage, Property and Publishing & Printing industries.

Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across all three industries.

Listed on the Singapore stock exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership.  It has shareholders’ funds of over S$13 billion and total assets employed of close to S$19 billion.  F&NL is present in over 20 countries spanning Asia Pacific, Europe and the USA, and employs over 10,000 people worldwide.

For more information on F&NL, please visit www.fraserandneave.com

To view the full release including the Awards & Accolades please click here.

Contacts

Fraser Suites Dubai

Ms Shashi Shetty

+9714-440-1420

shashi.shetty@frasershospitality.com