BEIRUT, Tuesday, September 28th 2010 [ME NewsWire]:
(BUSINESS WIRE)-- Africell Sierra Leone (a subsidiary of Lintel Holding) announced that it has crossed the One Million active subscriber mark. Africell Sierra Leone has been the market leader since 2008 and currently holds a dominant market share of 55%.
In November 2009, Africell acquired tIGO Sierra Leone (a Millicom group company) in a market consolidation move.
Africell’s success positioned it as the number one brand across all categories reaching a ‘trend-setter’ status on the commercial as well as on the corporate social responsibility levels as it champions several causes from education to health and sports.
In the group CEO’s own words, “the 1 million active subscribers in Sierra Leone is just a benchmark of a promising future with a mere 29% penetration rate and 55% population coverage”.
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