Saturday, December 3, 2016

Mouawad Commemorates the 45th UAE National Day

Mouawad’s ‘Hand in Hand’ Initiative Launches in the UAE in Collaboration with Emirates Red Crescent

Dubai, United Arab Emirates - Wednesday, November 30th 2016 [ME NewsWire]

Pascal Mouawad and Mohammed Zaroni (Photo: ME NewsWire)What a better world would it be if everyone joined hands in humility, generosity, and goodwill. As the dawn of a new, hopeful year breaks, Mouawad has respectfully decided to give back to the United Arab Emirates, in collaboration with the esteemed Emirates Red Crescent, supporting the education of children through the sale of specially-made bracelets; for with collaboration, wonderful things can be achieved.

With its launch taking place on the eve of the 45th anniversary of the unification of the UAE, Mouawad’s global ‘Hand in Hand’ initiative sees each purchase of a custom designed bracelet making a precious difference in a child’s life. Part proceeds of each bracelet are donated to the Emirates Red Crescent, with the sole focus of advancing children’s education and upbringing. Director of Emirates Red Crescent, Mr. Mohammed Abdullah Al-Haj Al-Zaroni, says, commenting on this collaboration: “This initiative reflects Mouawad’s commitment to corporate responsibility, supporting underprivileged children, as well as the Emirates Red Crescent’s engagement in humanitarian projects aimed to support and raise awareness about children’s right to education.”

For over 126 years, Mouawad has been creating exceptional moments that are forever cherished as lifetime memories. Making a thoughtful and beautiful gift for a loved one, the bracelets stylishly express the art of giving in a compassionate fashion. “Mouawad is committed to making a lasting contribution to the communities where it operates, and we are pleased to have this initiative launched in the United Arab Emirates,” says Co-guardian of Mouawad, Pascal Mouawad. “The bracelets designed for the ‘Hand in Hand’ initiative in this region are made with the intention of taking action on behalf of children in need of an education, while highlighting the spirit of goodwill. We are more than honored to offer education and assistance to those who need it,” he adds.

Featuring a simple yet contemporary unisex design, the bracelets are crafted with 18-karat rose gold and leather, and are presently available for sale at Mouawad boutique in Dubai Mall. Mouawad invites you to share in the creation of a lasting positive future for all with the ‘Hand in Hand’ initiative.

About Mouawad

MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890

Led by fourth-generation Co-Guardians, Fred, Alain, and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust, and relationships. Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art.  The Mouawad brand has penetrated continents across the world, while retaining its eminent position as a jeweler to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.

Diamond Manufacturing

In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, which grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.

Diamonds and gemology have always been a passion for the Mouawad’s, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.

Guinness World Records

Mouawad has been honored by the Guinness World Records four times, the most recent of which being for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carat). In 2010, Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor— the most expensive single pear-shaped diamond in the world at the time ($12.8M).

With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 126-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.

Instagram: @mouawadjewelry

Twitter: @mouawadjewelry


Rana Al Hafi – Communications Manager – Havas PR Middle East


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