PARK CITY, Utah - Thursday, 13. March 2025 AETOSWire
NordicTrack integrates design and innovation to create the ultimate fitness experience
(BUSINESS
WIRE)--iFIT, a global leader in exercise equipment and fitness content,
has debuted its latest smart product, the new NordicTrack Ultra 1
treadmill. NordicTrack purposefully designed Ultra 1 to be as much of a
design statement as it is premium fitness equipment. Inspired by bespoke
furniture, Ultra 1 is equally comfortable in a high-end boutique gym or
on display in the living room. Wrapped in premium finishes, Ultra 1
seamlessly blends state-of-the-art technology with refined aesthetics.
“Celebrating
our 50th anniversary, we aim to revolutionize the fitness experience
with the Ultra 1—merging sophisticated design, meticulous craftsmanship,
and cutting-edge innovation to set a new benchmark in home fitness. For
decades, NordicTrack has been at the forefront of the industry, and
today, we take pride in driving the evolution of connected fitness,”
said Kevin Duffy, Chief Executive Officer.
Ultra 1’s innovations
move users through sight, sound, and feel so they can make the most of
their work out experience. The striking white oak and metal V-shaped
uprights house two of the treadmill's most immersive experiences. Eight
strategically placed fans create a full body cooling system that
envelopes users with cool air from head to toe. Also integrated into the
uprights are deluxe surround speakers that encase runners in the
ambient sound of their streaming content or music. Ultra 1 owners have
the option of changing the treadmill’s speed and grading through the
metal controls inspired by an airplane cockpit or the included wearable
ring device.
“The creation of Ultra 1 was more than just a study
in beautiful design,” says the brand’s Chief Product Officer, Keith
Hartsfield. “We obsess over what matters to our athletes to provide an
immersive experience and help them achieve their goals. From an acoustic
perspective, we went for whisper quiet motors and amazing, rich audio.
We went to great lengths to provide full body cooling from your shins to
shoulders because we know the details matter to our athletes. We
leveraged our commercial quality reflex deck to protect our athlete's
joints, because we know that's a big deal to athletes that train
frequently. We are very proud of the aesthetic appeal of Ultra 1, and
the craftsmanship the team put in to make a beautiful machine perform
like no other is what makes it special.”
To resolve one of the
most prevalent concerns among treadmill users—vibration—NordicTrack
designed Ultra 1 as two distinct elements. The Stability Engine’s (™)
revolutionary decoupled design absorbs impact ensuring an exceptionally
smooth, whisper-quiet run while maintaining uncompromising elegance,
redefining luxury fitness.
When paired with the iFIT fitness app
experience and its Emmy-nominated content library, Ultra 1 offers an
unparalleled, immersive fitness experience. With access to over 10,000
meticulously curated workouts, users are transported to the world’s most
breathtaking destinations—from the pristine shores of Seychelles and
Costa Rica to the majestic summits of Kilimanjaro and Everest.
NordicTrack
hosted an intimate sneak preview of the luxury treadmill earlier this
year at Art Basel Miami Beach. Unveiling Ultra 1 at Art Basel Miami
Beach was a deliberate choice—this is more than an engineering marvel;
it is a true work of art in design and function. Masterfully engineered
with precision and sophistication, the Ultra 1 embodies the perfect
harmony of form, function, and luxury, redefining the art of home
fitness.
Ultra 1 is available to both commercial and select
consumer clients. Interested parties can visit www.Ultra1.com to learn
more about the treadmill’s innovative features and to register for the
waitlist.
About iFIT Inc.
iFIT is a global leader in connected
fitness software, and NordicTrack is one of the most recognized names
in fitness equipment. Together, they are dedicated to delivering the
most advanced and personalized fitness experiences available. Their
innovative products and immersive content are designed to inspire,
motivate, and guide users at every level of their fitness journey. For
more information, visit iFIT.com.
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Contacts
Press Contact:
PR Director, Courtney Lake at Courtney.Lake@ifit.com
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