Dubai, United Arab Emirates.-Monday, July 17th 2017 [ ME NewsWire ]
The homecoming of the brand marks its rebirth guided by the BGW strategy - BORGWARD brand, German engineering and worldwide footprint. With the superior products of German design, BORGWARD is dedicated to integrating top global resources to meet the needs of consumers across the world.
BORGWARD has signed a memorandum of understanding last October with the Bremen Government located in Germany to acquire a 140,000-square-meter site in the Industry Centre in the western part of Bremen. Construction of the facility will start by early 2018, and production is scheduled to begin in 2019.
During the first stage, BORGWARD plans to build an assembly facility to produce up to 50,000 vehicles per year, the models assembled in the plant will include electric, plug-in-hybrid vehicles and other BORGWARD high-end versions which are expected to be sold across Europe and globally. The objective is to ensure that the assembly facility can be changed into a full-scale production plant if demand for the vehicles requires.
Functioning as the heart of the brand’s Global EV automobile manufacturing themed on Industry 4.0, high-tech and green energy, BORGWARD’s Bremen facility will be equipped with a manufacturing centre, a brand experience centre, a delivery centre and a media centre, where the customers will also be able to enjoy experiences such as test drive and VIP delivery service.
"By taking this step, we are demonstrating our commitment to expand from Germany to the global market," said Ulrich Walker, CEO of BORGWARD Group AG. “We are continuing to write the history of BORGWARD and are excited that the production facility in Bremen will become our worldwide competence centre for electric mobility.”
Martin Günthner, Minister of Economic Affairs, Labour and Ports of Bremen, had this to say about the decision: “We look forward to the early completion of the new facility. As the hometown of the brand, Bremen connects the glorious history of BORGWARD, its good logistics connection to an international port, outstanding infrastructure and production supply chain, the availability of skilled workers especially auto specialty talents, all contribute to BORGWARD’s intelligent manufacturing and its global sales.”
While the Middle East customers are expected to experience the luxury and excitement of the BX5 and BX7 later in this year, other top models in the future Bremen plant will also be supplied to the Middle East market.
Industry 4.0 to serve as the guidepost for the new production facility
The technological systems of the manufacturing facility, the processes, and the equipment at BORGWARD’s Bremen location will be based on Industry 4.0 standards (Industry 4.0 is the trend of automation and data exchange in manufacturing technologies. It includes cyber-physical systems, the Internet of things and cloud computing). The facility's layout will be focused on the smart factory. The planned production process will be extremely efficient and able to handle the increasing complexity in automotive manufacturing.
The Bremen facility, together with BORGWARD’s other plants, will focus on the upgrading of intelligent manufacturing and construct a high-standard system featuring remarkable production technology, quality management, environmental compatibility and logistics that conform to the concept of Industry 4.0. The close partnership with top global car-parts suppliers like Bosch, Continental, KUKA, Schäffler/SKF, BorgWarner, Webasto and LG, will also unceasingly contribute to the innovation of BORGWARD’s high-quality vehicles rooted in German heritage, which will also benefit the Middle East car drivers.
About BORGWARD
BORGWARD Group AG is a globally-active automotive manufacturer that is headquartered in Stuttgart, Germany with three research centres across the globe. In its heydays in the late 50’s of the last century, BORGWARD was the 3rd largest German car manufacturer, employing more than 23,000 people and selling more than one million vehicles. After more than half a century, BORGWARD, an iconic and highly-praised German car brand, is proud to announce its return. With its global strategy and its innovative, dynamic and high quality vehicles, BORGWARD has set its path to return as an internationally-acclaimed German automotive brand with the launch of the award-winning and highly-anticipated BX5 and BX7 intelligent SUVs.
BORGWARD upholds the brand value of “craftsmanship, intelligence, forward-thinking & accessibility" creating a German smart car brand beyond luxury, and achieving the brand vision of intelligent driven future life. At BORGWARD, we create stable and excellent performance leveraging strong manufacturing of Germany; enable win-win between economy and society using new energy and intelligence; spread “accessible premium” to more consumers by prospective insight in consumer demands; drive global strategy and bring perfect driving and riding experience beyond user’s expectation via a new model of “Resource Pooling and Internet Sharing”, thus creating a smart vehicle life ecology. http://www.BORGWARD.com.
Media Images: http://tiny.cc/3nlhmy
Contacts
Anu Bhatnagar
NettResults for BORGWARD
Anu.Bhatnagar@NettResults.com
+971 50 728 6803
overseasbrand@borgward.com
Marco Dalan
Global Executive PR Director of BORGWARD Group AG
+4997117941851041
Marco.Dalan@borgward.com
Joshua Hiller
Deputy Director of Brand Department of BORGWARD Group AG
+8618264585858
Joshua.Hiller@borgward.com
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