DC Super Hero Girls Take Center Stage in Music Video for Female Empowerment Anthem “That’s My Girl”
BURBANK, Calif. - Wednesday, September 28th 2016 [ME NewsWire]
(BUSINESS WIRE)-- Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE) today announced a partnership with the award-winning, pop powerhouse Fifth Harmony to collaborate on the first-ever DC Super Hero Girls music video, showcasing the pop sensation’s new single, “That’s My Girl.” Featuring Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy and Katana, the animated DC Super Hero Girls music video is available for viewing on the official DC Super Hero Girls YouTube channel.
“We all grew up with these strong female Super Heroes and it’s amazing to see how they have come together to show girls that anything is possible,” said the ladies of Fifth Harmony. “Our new single ‘That’s My Girl’ is the perfect anthem for DC Super Hero Girls and we are excited to team up with our new squad on this video to inspire young girls everywhere to feel powerful, strong and super.”
“That’s My Girl” is the newest single off Fifth Harmony’s recently released album 7/27, named after the day the group first formed, which has received rave reviews from critics and fans alike. The video for “That’s My Girl” can be watched on the official DC Super Hero Girls YouTube channel and the song is available to download on all major music services.
“The members of Fifth Harmony are powerful role models for their millions of young fans and their anthem ‘That’s My Girl’ aligns perfectly with the DC Super Hero Girls mission to build character and promote confidence among young girls worldwide,” said Pam Lifford, President, Warner Bros. Consumer Products. “We are thrilled to collaborate with Fifth Harmony to celebrate our shared message of girl power.”
DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting. This all new universe offers young fans the chance to play, watch, read and be inspired to discover their full super power potential.
Join DC Super Hero Girls and Fifth Harmony to show your girl power on Instagram, Twitter and Facebook – #DCSuperHeroGirls #GetYourCapeOn.
The DC Super Hero Girls product assortment that includes everything from toys to costumes, apparel to accessories, publishing to stationery, and more is currently available at retailers and online around the world.
About DC Super Hero Girls
DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC universe during their formative high school years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC’s icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more, make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.
DC Super Hero Girls is a fun, immersive world that encourages girls to discover their own super-heroic potential with new animated shorts, TV specials, and made-for-video movies; as well as a merchandise program across all categories, and more. Random House Children’s Books continue to expand on its portfolio of middle-grade novels, with author Lisa Yee; and DC continues to create original graphic novels, with writer Shea Fontana – both publishing programs bringing the DC Super Hero Girls universe to life in all-new stories that expand the world from what is featured in the animated content. Fans can discover more atDCSuperHeroGirls.com and through dedicated social media platforms, including YouTube, Facebook and Instagram.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
Press materials are located at: wbcpmedia.warnerbros.com
DC SUPER HERO GIRLS and all related characters and elements © & ™ DC Comics. (s16)
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=51428910&lang=en
Contacts
Warner Bros. Consumer Products
Stephanie Clark
818.954.7308
stephanie.clark@warnerbros.com
or
B/HI on behalf of WBCP
Molly Quiring
310.694.3021
molly_quiring@bhimpact.com
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