“Summer is Dubai” comes to a close with malls recording a significant growth in sales
Second phase of the campaign will kick on July 15th featuring ‘Eid in Dubai’ and ‘Dubai Summer Surprises’
Prizes worth AED 4 MILLION in Cash and Shopping Vouchers to be won
The first phase of the mega summer promotion organised by Dubai Festivals and Retail Establishment (DFRE) and Dubai Shopping Malls Group (DSMG) drew to a close after four weeks of great excitement and entertainment for families and children from June 1st to 28th.
With the last 2 weeks of Ramadan approaching and the city gearing up for Eid Al Fitr celebrations, DFRE and DSMG have announced the second phase of the DSMG campaign, ‘Eid in Dubai’ and Dubai Summer Surprises (DSS) spread across the months of July to September. The promotion is a part of the ‘Summer is Dubai’ campaign by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). This raffle promotion offers shoppers the opportunity to win prizes worth a whopping AED 4 Million.
The upcoming raffle draw, ‘Eid in Dubai’ offers shoppers a chance to win prizes worth 2 million in cash and gift vouchers. Shoppers will be able to avail the raffle coupons upon spending AED 200 at any of the participating malls across the Ramadan and Eid season. Scheduled to begin from July 15th to the last three days of Eid, the promotion will see one lucky shopper win AED 500,000 and five other shopping vouchers worth AED 25,000 as Eidiyat to also be won on each of the three days of Eid. Adding further joy, an additional raffle will also be held on July 26th with five other winners walking away with prizes worth AED 25,000.
The final leg of the campaign, ‘Dubai Summer Surprises’, between August 2nd to September 5th will see a few lucky shoppers winning 6 BMW Luxury cars and AED 500,000/- in shopping vouchers.
Editor’s Note:
About Dubai Shopping Mall Group
Dubai Shopping Malls Group (DSMG) is a non-profitable, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai.
Contacts
Samantha D’sa
0526185723
samantha@ibuz.ae
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