Häagen-Dazs Dazzles with an Explosion of Frozen Flavors at Taste of Dubai 2012

The haute couture of ice-cream shares its unique range at Dubai’s gourmet rendez-vous

Dubai,United Arab Emirates - Thursday, March 15th 2012 [ME NewsWire]

Häagen-Dazs, known for its super premium ice cream is making a strong showing with its booth at this year’s Taste of Dubai. This is the first in a series of upcoming activities in which the epicurean frozen desserts creator will participate. Häagen-Dazs’ luxury ice-cream creations are amazing the crowds at the Taste of Dubai event from the 15th to the 17th of March 2012 at Dubai Media City’s Amphitheatre.

Unique, delicious selections of gourmet ice creams made from only the finest and purest ingredients are on display at the booth. Visitors are invited to sample various Häagen-Dazs flavors such as Belgian Chocolate, Crème Brulée and Chocolate Midnight Cookies. Every evening from 7–9pm, the ice-cream expert Chef Frederick Legras is creating an ice-cream barbeque, a spectacular display highlighting the gourmet and indulgent nature of Häagen-Dazs.

 “We are excited to be part of the Taste of Dubai experience, as its offers a great opportunity to showcase our authentic range to a variety of consumers all under one roof. Häagen-Dazs has always crafted 100% real dairy ice cream, using only the bestingredients to provide its signature creaminess and rich texture,” said Laurent Favreau, General Mills MENA Marketing Director.

“We urge all ice cream lovers to visit Häagen-Dazs at Taste of Dubai with family and friends, and indulge in a true gourmet experience,” added Ousama Farhat, Häagen-Dazs MENA shops operations manager.

About Häagen-Dazs

Crafted in 1960 by Reuben Mattus in his family's dairy, Häagen -Dazs is the original super premium ice cream. True to tradition, Häagen-Dazs is committed to using only all-natural ingredients in crafting the world's finest ice cream. Truly made like no other, today Häagen -Dazs ice cream offers a full range of products from ice cream to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. Häagen -Dazs products are available around the globe for ice cream lovers to enjoy.

For more information, please visitwww.haagendazs.ae

Like us on facebook:Facebook/HaagenDazsMena

About General Mills MENA

General Mills is one of the world’s leading food companies, with more than 150 years of experience in the food industry.

General Mills MENA (Middle East & North Africa) offices are based in Dubai, United Arab Emirates. From Dubai, we manage our portfolio of International Brands across the Gulf, Levant and North Africa. Countries where our products are sold include KSA, UAE, Kuwait, Qatar, Bahrain, Oman, Lebanon, Jordan, Egypt, Morocco.

Contacts

Tanya Kassab

Communication Manager

Euro RSCG Corporate Communications Middle East

+971 4 445 6151

tanya.kassab@eurorscgme.com



Sophie Wood

Communication Executive

Euro RSCG Corporate Communications Middle East

+971 4 445 6152

sophie.wood@eurorscgme.com