24MAS Acquires Digital Cross Media Agency Spoiled Milk

STOCKHOLM - Tuesday, May 31st 2011 [ME NewsWire]

(BUSINESS WIRE)-- 24MAS, a global mobile advertising and solutions provider, announces the acquisition of digital cross-media agency Spoiled Milk. Spoiled Milk is a full-service agency specializing in digital consultancy, social media strategy and cross platform app development for iOS, Android, Windows Mobile and more. Spoiled Milk has been responsible for creating award-winning products and services such as the Wallpaper City Guides on iOS, news apps for JP/Politiken and NZZ and management of social media strategies ranging from the global pharma company Zimmer to the Swiss rap artist Stress.

Founded 2005, with offices in Copenhagen, Zurich and Belgrade, Spoiled Milk has a proven experience of introducing and helping clients in optimizing their web and mobile markets. 24MAS thereby strengthens its position as a provider of both mobile advertising and mobile applications solutions, acquiring both award-winning technology and creative cross-media talent.

"We are thrilled about the addition of Spoiled Milk to the 24MAS Group of companies. Spoiled Milk are at the forefront of technology and design trends, working for a broad client base delivering cutting edge products and solutions. The combination of Spoiled Milk and all the other business units of 24MAS, means we will be strengthening our cross media expertise and product range, deploying them on a global basis," says Tero Turunen, CEO 24MAS.

"Those that have followed us from the beginning know our trademark of aiming high and pushing the boundaries of digital media solutions. 24MAS offers the opportunity to expand our vision of working internationally with how brands and organizations can optimize web and mobile. With the decision to join the 24MAS Group, our clients will benefit from integration of global advertising solutions and our teams will benefit from being challenged with world-class brands," commented directors David Luisi and Frederik Cordes, Spoiled Milk.

About 24MAS

24MAS is an established leader for targeted mobile advertising, applications and managed services in Asia-Pacific, Latin America, North America and Europe. Through distribution via mobile operators and media companies as well as partnership with publishers and handset manufacturers in five continents, 24MAS gives advertisers and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application and advertising platforms.

Headquartered in Stockholm, Sweden, the company has been in business for over ten years and currently has 120 employees in seven global offices located in Stockholm, London, Zurich, Singapore, Kuala Lumpur, Bangkok and Lima. http://www.24mas.com.

About Spoiled Milk

Spoiled Milk is a digital cross-media agency with strategic, creative and technical talents working together to create engaging digital experiences for web and mobile. Founded in 2005, the team operates from studios in Copenhagen, Zurich and Belgrade, with an international client base that counts 3 Plus TV, Bertelsmann-Stiftung, JP/Politiken, Nokia, Phaidon, Zimmer. Recently, Spoiled Milk has won recognition from Danish and Swiss awards for their distinctive projects on mobile platforms. http://spoiledmilk.dk.

Contacts

Emelie Fagelstedt

+46735-242459

press@24mas.com

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