NEW YORK, Monday, November 15th 2010 [ME NewsWire]:
PROVOCATIVE AND COMPLEX CONFIDENT , SEDUCTIVE, AND CHARASMATIC
YOUTHFUL AND CAPTIVATING WITH INFINITE POSSIBILITY.
MARC JACOBS BANG
AN HONEST SELF-EXPRESSION.
THE INSPIRATION
MARC JACOBS IS ONE OF THIS GENERATION’S HOTTEST AND MOST INFLUENTIAL STYLE ICONS - ALWAYS INVENTIVE, NEVER PREDICTABLE.
HIS DESIGNS EXUDE YOUTHFUL SPIRIT AND INSPIRATIONAL ARTISTRY. HIS STYLE IS TIMELESS AND CLASSIC WITH A STRONG CURRENT OF REBELLION.
BANG IS MARC’S NEWEST FRAGRANCE INVENTION AND HIS FIRST MASCULINE SCENT IN ALMOST A DECADE. THE IRRESISTABLE SCENT AND DARING BOTTLE ARE GUARANTEED TO IGNITE THE MEN’S MARKET PLACE. HIS NEW CREATION TEASES THE CONVENTIONAL LINES OF FRAGRANCE WITH HUMOR AND ENERGY, A DYNAMIC BALANCE OF MODERN SOPHISTICATION AND JACOBS TRADEMARK IRONY AND IRREVERANCE.
THE DESIGN
BANG’S ICONIC BOTTLE DESIGN IS DARING AND ENERGIZED, ELEGANT AND ARTISTIC WITH AN IMPACTFUL STORY TO TELL.
AT FIRST GLANCE, THE BOTTLE EXUDES ALL THE SIGNS OF HIGH DESIGN WITH A CLASSIC SHAPE AND BOLD SILVER AND BLACK COLOR CODES.
THE SMOKY BLACK HEAVYWEIGHT FACETED GLASS BOTTLE IS CONTRASTED WITH HIGH SHINE SILVER METALLIC PLAQUES SHIELDING FRONT AND BACK – MAKING IT BOTH POWERFUL AND MASCULINE.
THE CLASSIC SHAPE IS TRANSFORMED INTO SOMETHING COMPLETELY ORIGINAL BY AN IMPACT--MARKED AT THE CORE WITH THE DEBOSSED LOGO AND LEAVING AN EMBOSSED REVERSED IMPRINT ON THE BACK PLAQUE
THE HANDCRAFTED HYPNOTIC AND EYE-CATCHING SILVER PLAQUE REFLECTS THE LIGHT ACROSS THE FLUID CURVES OF THE BOTTLE AND FLASHES ON THE STRAIGHT AND IMPERFECT EDGES WITH AN ELECTRIC ENERGY.
THE METALLIC SILVER CAP COMPLEMENTS THE PLAQUES AND IS STAMPED WITH A DEBOSSED LOGO.
LIKE THE NAME, THE BOTTLE IS FREE FOR INTERPRETION, CLASSIC AND SOPHISTICATED, HUMOROUS AND ENERGETIC. THIS IS THE ESSENCE OF MARC’S YOUTHFUL SPIRIT – CLEVER, IRONIC AND ALWAYS ORIGINAL.
THE OUTERCARTON REFLECTS THE BOTTLE’S DRAMATIC SILVER FINISH AND MULI-FACETED SURFACE. THE SILVER DESIGN IS CONTRASTED WITH A MATTE BLACK-ANGLED FRAME MIMICKING THE GLASS BOTTLE.
THE FRAGRANCE
CONFIDENT AND SENSUAL, MARC JACOBS BANG IS PEPPERY, WOODY, SPICY AND FULL OF POWER.
BANG TAKES OFF WITH AN EXPLOSION OF ITS SIGNATURE THREESOME OF BLACK, PINK AND WHITE PEPPERCORNS--THE REMARKABLE MIX IS HIGHLY REFINED WITH AN INTRIGUING MASCULINE ELEGANCE.
THE HEART AND BASE OF THE FRAGRANCE ARE WRAPPED WITH PRIMAL MASCULINE WOODS ADDING COMFORTABLE WARMTH.
HYPNOTIC ELEMI RESINOID AND AROMATIC BENZOIN MELD WITH VETYVER, WHITE MOSS AND PATCHOULI CREATING A POWERFUL SENSUALITY. THE FRAGRANCE LINGERS ON SKIN WITH A DARING, DEEP AND SOPHISTICATED PERSONALITY.
THE ADVERTISING
FOR THE FIRST TIME EVER, MARC JACOBS APPEARS IN HIS OWN ADVERTISING CAMPAIGN.
MARC SHOWS OFF HIS PROVOCATIVE SIDE WITH A DARING VISUAL - LAYING ON A BED OF SHINY MYLAR—COVERED ONLY BY THE BANG FRAGRANCE BOTTLE. BOLD, REVEALING AND UNCONVENTIONAL.
A CLOSE UP VERSION OF THE CAMPAIGN FEATURES A CROPPED SHOT OF MARC HOLDING THE FRAGRANCE BOTTLE ON A MYLAR BACKGROUND.
MARC EMBODIES THE SEXY, EXPLOSIVE SPIRIT OF BANG IN THIS STRONG AND EYE-CATCHING CAMPAIGN SHOT BY PHOTOGRAPHER JUERGEN TELLER AT THE MERCER HOTEL IN NEW YORK CITY
THE COLLECTION
EAU DE TOILETTE SPRAY
1.7OZ/50ML
3.4OZ/100ML
FREE AND ELECTRIFYING, SEXY AND ALLURING. BANG IS A PEPPERY WOODY SPICY. AN EXPLOSION OF THREESOME OF PEPPERCORN WRAPPED IN WARM, SENSUAL WOODS.
AFTER SHAVE BALM
5.2OZ/150ML
COMFORTS AND SOOTHES FRESHLY-SHAVEN SKIN, PROVIDING AN ENERGIZING SENSATION. LEAVES SKIN SMOOTH, REVITALIZED AND LIGHTLY SCENTED.
HAIR AND BODY WASH
6.7OZ/200ML
AN INVIGORATING, ALL-OVER CLEANSER WITH RICH LATHER. GENTLY CLEANSES AND CONDITIONS, LEAVING BOTH HAIR AND SKIN REFRESHED AND SUBTLY SCENTED.
DEOSTICK
75G
GLIDES ON SMOOTH AND CLEAR, WITH A SUBTLE HINT OF FRAGRANCE.
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