Advice for Clients Seeking to Navigate the Conversation Economy at Core of Network’s Offering
PARIS, Saturday, October 23rd 2010 [ME NewsWire]:
(BUSINESS WIRE)-- MSLGROUP, Publicis Groupe’s flagship speciality communications, PR and events network, today launches a new brand identity and vision created to meet the rapidly changing needs of clients and marketplaces. Beginning today, the former global PR networks MS&L and Publicis Consultants – along with a number of speciality communications agencies - are united through this single vision and identity. Together they are also unified in a network-wide approach that places engagement, and communications that are unbounded by traditional divisions, at the centre of MSLGROUP’s offering.
“PR has always been focused on relationships, artful storytelling, strategic advice and engagement with key influencers. With the trends reshaping communications today, and the impact of social media, now is the time for PR to reinvent itself and take its place as a leading discipline in driving audience engagement and building bigger brands,” said Olivier Fleurot, CEO of MSLGROUP.
MSLGROUP’s new brand vision capitalises on the strength and unique position of the network in the face of ever-more blurred boundaries between communications channels. Leveraging the network’s rich and diverse heritage in PR, corporate and financial communication, public affairs, events and digital, MSLGROUP seeks to help clients build stronger brands, manage their reputation and evolve their organisations into the relationship development and response engines that will become the hallmarks of the conversation economy.
One of the world’s top 5 PR and events networks, MSLGROUP distinguishes itself among its global competitors due to the dual nature of its strengths – both in terms of size and reach but also the speciality communications powerhouses that reside in key geographies around the world. From Kekst & Company, the Corporate and Financial Communications Agency of the Decade in the USA to JKL, the largest and most respected Corporate and Public Affairs agency in the Nordics, Publicis Consultants France, one of the country’s top 2 players, and SAS, the UK’s global innovator in brand and talent communications - a core strength of MSLGROUP is its innovative hubs of expertise around the world.
Recent investments by the network underline MSLGROUP’s central commitment to growth in two key areas: the digital space, and emerging markets. Last month Publicis Groupe announced it was to acquire 2020Social (India’s first and leading social media strategy agency) and 20:20 Media, making MSLGROUP, already owner of Hanmer MSL, the largest PR network in that rapidly growing market. More recently MSLGROUP named renowned social media evangelist Gaurav Mishra in the new role of director of digital, Asia.
About MSLGROUP
MSLGROUP is a speciality communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com
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