LOS ANGELES -Thursday 22 July 2021 [ AETOS Wire ]
Innovative
funding ecosystem aims to align the interests of independent game
developers and accredited investors through a revenue-split structure
Xsolla
and its affiliates to contribute up to $40 million alongside accredited
investors to further expand opportunities for developers on the new
platform
(BUSINESS WIRE)-- Xsolla, the leading video game
commerce company, today announced the launch of its innovative solution
for game developers and investors - Xsolla Game Investment Platform.
The
company’s video game commerce tools have already helped more than 1,500
developers and publishers elevate their efforts to market, sell,
connect and optimize over 2,400 games. Its goal is to help bring even
more promising games to market through the Xsolla Game Investment
Platform.
The platform is designed to achieve these important goals:
Simplify the fundraising process for independent developers and give them access to capital.
Introduce accredited investors to game projects selected by Xsolla’s experts.
Align the interests of independent game developers and accredited investors through a revenue-split structure.
Investors have the opportunity to diversify capital and risk across multiple projects.
“We’re
very pleased to announce a new class of securities that earn a return
from game revenues. Independent game developers have few ways of
bringing their projects to life, and many investors have no easy way to
filter and understand the opportunities in this ever-expanding segment
of the gaming market,” said Chris Hewish, President of Xsolla. “Our
expertise in video game monetization, combined with a large network of
indie game developers, enables us to leverage our position to link
developers with serious, accredited investors - and we can’t wait to see
the next big game take off because of it.”
Background and Context
The
gaming industry hit $174.9 billion in 2020, with smaller independent
developers making up a growing and important part of the industry. Yet
available capital to back this segment of the industry is fragmented,
which makes it difficult for independent developers to find the right
investor to support their efforts.
The Xsolla Game Investment
Platform will offer game developers another avenue to obtain funding to
finish and launch, while maintaining control over their product. Rather
than spending time to seek out investment opportunities in the games
market, investors can find them and their projects on the Xsolla Game
Investment Platform. Xsolla is taking the idea of video game investing
to the next level. The Xsolla Game Investment Platform will connect
accredited investors directly with game developers with projects already
in development and awaiting additional funding.
The terms of the
investment opportunities that are planned for the Xsolla Game
Investment Platform will be revenue split-based, which will offer
investors the potential to receive returns from the sales of games
rather than waiting for a liquidity event in the case of equity-based
investments. The revenue-split structure of the game securities is
developed based on Xsolla’s experience fostering strong commercial
relationships throughout the industry, and in partnership with leading
independent game studios.
Xsolla is actively onboarding select
investors and game developers each week to continue building a
high-quality investment community. For more information, please visit
www.xsolla.com/gip.
About Xsolla
Xsolla is the video game
commerce company, powered by its Transaction Engine and Business Engine,
that helps developers and publishers market, sell, connect and optimize
their games globally. Serving only the video game industry, the Xsolla
Transaction Engine powers the full suite of cloud-based tools to promote
and monetize projects, while Xsolla Business Engine provides clients
with the roadmap to maximize those tools, and connect them with industry
partnerships to expand their business. The two work seamlessly together
-- for businesses of all sizes, from indie to enterprise -- to solve
the complexities of distribution, marketing and monetization so they can
increase their audience, sales and revenue. Headquartered in Los
Angeles, with offices worldwide, Xsolla operates as a merchant and
seller of record for major gaming entities like Valve, Twitch, Roblox,
Ubisoft, Epic Games and KRAFTON. For more information, please visit
www.xsolla.com.
Important Message
The information contained
herein is not investment advice and does not constitute a recommendation
to buy or sell any security or that any transaction is suitable for any
specific purposes or any specific person and is provided for
information purposes only. Each investor should always carefully
consider investments in any security and be comfortable with his/her
understanding of the investment. This document does not constitute an
offer to sell or exchange, or the solicitation of an offer to buy or
exchange, any securities, nor shall there be any sale of securities in
any jurisdiction in which such offer, sale or exchange would be unlawful
prior to registration or qualification under the securities laws of any
such jurisdiction. Accredited investors will be required to provide
supporting documentation evidencing their accredited status. Any
investment opportunities available on the Xsolla Games Investment
Platform will be made through definitive investment documentation, which
potential investors should review and consult with their legal, tax and
financial advisors before investing. Xsolla is not an investment
advisor, broker-dealer or crowdfunding portal and does not engage in any
activities requiring any such registration.
Contacts
Contacts
Ryh-Ming Poon
Head of Global Communications
r.poon@xsolla.com
Brunswick Group
xsolla@brunswickgroup.com
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