Sunday, December 4, 2016

Mouawad ‘Masterpiece Collection’ Sparkles at Victoria’s Secret Fashion Show 2016

Jeweler to royalty and Hollywood’s A-list adorns this year’s runway models with over $12 million worth of exclusive masterpieces

Paris, France - Sunday, December 4th 2016 [ME NewsWire]

Spanning a sixteen-year relationship with Victoria’s Secret, Mouawad has once again showcased its exclusive masterpieces on the runway of this year’s Victoria’s Secret Fashion Show in Paris. 

Held in the City of Lights for the very first time, the world’s most famous fashion event was complemented by the 126-year-old brand’s show-stopping Masterpiece Collection. With VIPs, A-list celebrities, and icons of the fashion world present, Paris was the ideal stage for jewelry of this caliber to be revealed, as each and every piece is as mesmerizing and unforgettable as the city itself. The VS lingerie models, known as Angels, were adorned with one-of-a-kind Mouawad creations featuring only the finest diamonds and gemstones, which helped usher in a triumphant statement at this year’s show.

“Each jewel from the collection was as gorgeous and awe-inspiring as the VS Angel wearing it,” said Pascal Mouawad, Co-Guardian of the Mouawad brand. The jewels which shined on this year’s glamorous runway were specifically selected to complement the intricate designs of the lingerie worn by each model. “We are so proud to be once again showing at the Fashion Show and have selected over $12 million worth of our most spectacular pieces for this year’s theme,” he added.

Mouawad has been behind the inspired collaborations with Victoria’s Secret since 2001, when Heidi Klum wore the first Fantasy Bra named as Heavenly Star. Mouawad’s exceptional jewelry collections have time and again rocked the fashion world, and this year’s offerings were no exception.

The show will air on December 5th on the CBS television network.

About Mouawad

MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890

Led by fourth-generation Co-Guardians, Fred, Alain, and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust, and relationships. Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art.  The Mouawad brand has penetrated continents across the world, while retaining its eminent position as a jeweler to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.

Diamond Manufacturing

In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, which grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.

Diamonds and gemology have always been a passion for the Mouawad’s, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.

Guinness World Records

Mouawad has been honored by the Guinness World Records four times, the most recent of which being for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carat). In 2010, Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor— the most expensive single pear-shaped diamond in the world at the time ($12.8M).

With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 126-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.

Instagram: @mouawadjewelry

Twitter: @mouawadjewelry


Rana Al Hafi - Communications Manager – Havas PR Middle East



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