WILMINGTON, Del. - Wednesday, 24. April 2024
Patented innovation adds discreet and targeted support to stretch denim
(BUSINESS
WIRE) -- The LYCRA Company, a global leader in developing innovative
and sustainable fiber and technology solutions for the apparel industry,
announced the launch of a revolutionary new targeted shaping innovation
for stretch denim at a press conference at Kingpins Amsterdam today.
LYCRA
FitSense® denim technology is a shaping technology engineered to
provide a unique fit solution to consumers of all body types and shapes.
Its advanced shaping effect delivers targeted support to common trouble
spots that can impact garment fit, such as the tummy and waist, thighs
and rear, offering a customizable fit solution that is a breakthrough
for the denim industry.
“Targeted support is engineered into
stretch jeans using our technology, new fabric construction, and
precision garment making,” said Ebru Ozaydin, The LYCRA Company’s global
strategic marketing director for denim, wovens, and ready-to-wear. “Our
innovative solution is discreet and invisible, and jeans retain the
authentic denim look and feel consumers love.”
Designers working
for brands and garment makers will be able to take their craft to the
next level by choosing where to shape, support, and lift, delivering a
customized fit experience that will help consumers look and feel great
in their jeans. This innovation also offers the potential to increase
consumer satisfaction and reduce costly returns related to poor fit.
“The
LYCRA® brand has consistently redefined what is possible, and our
technologies continue to reshape the apparel industry,” said Steve
Stewart, chief brand & innovation officer. “We’re thrilled to bring
LYCRA FitSense® denim technology to market and look forward to
showcasing it at Kingpins China in May and Kingpins New York in July.”
For
the third consecutive year, the LYCRA® brand has teamed up with the
House of Denim Foundation and Jean School students to mount the
exhibition “Stretch Yourself #3: Denim of the Future, Designed by Gen
Z.” Once again, talented student designers have created inspiring
silhouettes that feature innovative fabrics from leading mills and
powered by The LYCRA Company’s technologies.
Kingpins visitors
can also learn more about the development of bio-derived LYCRA® fiber
made with QIRA®. The LYCRA Company has teamed up with Qore®, the maker
of QIRA®, to enable the world’s first large-scale commercial production
of renewable elastane. Available in early 2025, this sustainable product
will use field corn to reduce the carbon footprint of LYCRA® fiber by
up to 44 percent* and is expected to offer equivalent performance.
The
LYCRA® brand is also celebrating 20 years of Kingpins Shows, including
10 years in Amsterdam, by sponsoring a happy hour at the end of the
first day. DJ Red Planet will provide the soundtrack as memorable
moments in the iconic brand's 65-year history flash on monitors. Opening
remarks will recognize the elastane brand's status as the
longest-standing sponsor of the show and the strong bond both companies
share.
"A sure sign of success in life is who chooses to
accompany you on the journey,” said Andrew Olah, Founder and CEO of
Kingpins. “The LYCRA Company has been an amazing partner to so many in
the jeans business and Kingpins has gained so much by our close
relationship over two decades.”
To learn more about new LYCRA
FitSense® denim technology, visit The LYCRA Company in the blue zone
stand 11 at Kingpins Amsterdam, or lycra.com.
*Estimate from
Cradle-to-Gate Screening LCA for a representative LYCRA® fiber
manufacturing facility, June 2022, prepared by Ramboll US Consulting,
Inc.
About The LYCRA Company
The LYCRA Company innovates
and produces fiber and technology solutions for the apparel and personal
care industries and owns the leading consumer brands: LYCRA®, LYCRA
HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and
TACTEL®. Headquartered in Wilmington, Delaware, U.S., The LYCRA Company
is recognized worldwide for its sustainable products, technical
expertise, and marketing support. The LYCRA Company focuses on adding
value to its customers’ products by developing unique innovations
designed to meet the consumer’s need for comfort and lasting
performance. For more information, visit lycra.com.
LYCRA® and LYCRA FitSense® are trademarks of The LYCRA Company.
Qore® and QIRA® are trademarks of Qore® LLC.
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Contacts
Izaskun Hernanz
Izaskun.Hernanz@lycra.com
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