Continuing
to take a closer look at how the COVID-19 Pandemic has given rise to an
entirely new and very significant TV audience - GEN Z “Zoomers” - in
the MENA region, our latest research piece (Powered by Choueiri Group’s
Data Team) identifies the most popular content (Top 5 Series) which this
audience segment has been tuning into. With media consumption on the
rise and TV viewership in particular soaring to new heights, this
information is aimed at benefiting brands seeking the most impactful
advertising and sponsorship opportunities which TV can deliver today.
About Choueiri Group:
As the
leading media representation group in the Middle East, Choueiri Group is
a company built from the ground up over the past forty plus years.
Today, the Group’s companies market and manage the advertising space of
25 television stations, 10 print titles, the largest outdoor signs
network in the UAE, 12 radio stations, 40+ web portals along with their
apps, the exclusivity of cinemas in Kuwait, the largest exhibitions
venue in Lebanon, and most recently, a growing presence across the
regional cinema ecosystem. Choueiri Group operates in ten markets
covering the MENA region, Europe and Japan and ensures the best support
for its regional and international clients through its extensive network
of twelve subsidiaries, 6 representative offices and more than 700
committed executives.
Contacts
Choueiri Group
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com
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