Nathan’s Famous Expands Brand Offering in Dubai and Announces Hot Dog Eating Contest Regional Qualifier Event

Iconic brand begins search for venue and partnerships for Dubai Contest

NEW YORK-Monday 24 August 2020 [ AETOS Wire ]

(BUSINESS WIRE)-- Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, is expanding in Dubai and the Middle East through a variety of partnerships and deals aimed at bringing the iconic brand to fans across the region. On the heels of the brand’s announcement to work with Mezzan Holding KSC and its subsidiary, Khazan Meat Factory, to produce halal hot dogs, today Nathan’s Famous announces its intent to bring the storied American tradition, the Nathan’s Famous Hot Dog Eating Contest to Dubai with a regional qualifier event in the coming months.

“Our team is excited about the growth and potential we see for Nathan’s Famous in Dubai, especially following our trip there just a couple of weeks ago,” said James Walker, SVP, Restaurants. “We’ve made great strides with some incredible partners and look forward to growing our brand there and creating a new group of Nathan’s enthusiasts in the Middle East. It’s only fitting that with this growth, we bring the world-renowned Hot Dog Eating Contest to Dubai, and we look forward to finding a fantastic venue and partners to make it a reality.”

Nathan’s Famous is currently sourcing venues and sponsors for the Hot Dog Eating Contest Regional Qualifier event in Dubai. The contest will be the first ever International contest with Halal hot dogs. The male and female winner will join the world’s most notable competitive eaters on stage at the July 4, 2021 contest in Coney Island, NY.

In addition, Nathan’s Famous also announces that its partnership with Dubai based Kitopi Kitchens ramps up this month with delivery throughout the region. Also, on tap for 2020, is distribution in grocery stores and food service, including cart service in popular spots around Dubai.

To learn more about Nathan’s Famous, visit www.nathansfamous.com. To contact Nathan’s Famous about sponsorship or venue opportunities for the Hot Dog Eating Contest, contact Phil McCann at PMcCann@NathansFamous.com.

About Nathan’s Famous

Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 11 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan’s Famous hot dogs were sold. Nathan’s was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. For additional information about Nathan’s, please visit our website at www.nathansfamous.com.

Except for historical information contained in this news release, the matters discussed are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve risks and uncertainties. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, and similar expressions identify forward-looking statements, which are based on the current belief of the Company’s management, as well as assumptions made by and information currently available to the Company’s management. Among the factors that could cause actual results to differ materially include but are not limited to: the status of our licensing and supply agreements, including the impact of our supply agreement for hot dogs with John Morrell & Co.; the impact of the recent COVID-19 outbreak; the impact of our indebtedness, including the effect on our ability to fund working capital, operations and make new investments; economic; weather (including the impact on the supply of cattle and the impact on sales at our restaurants particularly during the summer months), and change in the price of beef trimmings; our ability to pass on the cost of any price increases in beef and beef trimmings; legislative and business conditions; the collectability of receivables; changes in consumer tastes; the ability to attract franchisees; the impact of the minimum wage legislation on labor costs in New York State or other changes in labor laws, including regulations which could render a franchisor as a “joint employee” or the impact of our new union contracts; our ability to attract competent restaurant and managerial personnel; the enforceability of international franchising agreements; the future effects of any food borne illness, such as bovine spongiform encephalopathy, BSE and e coli; and the risk factors reported from time to time in the Company’s SEC reports. The Company does not undertake any obligation to update such forward-looking statements.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200824005359/en/

Contacts

Kate Laird

Trevelino/Keller

404.214.0722 x.125

klaird@trevelinokeller.com

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