• Patanjali’s first entry into the edible oils space in the GCC region
• ADVOC a leading player in the estd 1 Mn MT per annum Middle east edible oils & fats market
• Access to ADVOC’s world-class technology & packaging to Patanjali
• ADVOC will manufacture Sunflower, Corn and Canola oil under the Patanjali® brand name
Abu Dhabi, United Arab Emirates-Thursday 1 November 2018 [ AETOS Wire ]
Dr. B. R. Shetty owned ADVOC (Abu Dhabi Vegetable Oil Company), today announced a partnership with India’s Patanjali Ayurved Limited to produce a range of edible oils for the middle eastern market. ADVOC, known for owning leading edible oil brands, will produce a range of sunflower, corn and canola oils for Patanjali Ayurved Limited under the Patanjali® brand name. The Patanjali® branded edible oil will be available in 750ml, 1.8 ltr and 5 ltr packages across the GCC region from November 2018.
ADVOC, a leading producer of edible oils across the GCC region, is also the only edible oil refinery in Abu Dhabi, UAE. Established by India’s leading Yoga Guru – Baba Ramdev, Patanjali Ayurved Limited is a leading Indian consumer goods company.
Speaking at the launch, Yoga Guru and Co-founder of Patanjali Ayurved, Baba Ramdev said, “Patanjali exists to offer quality products and services to its customers who are considered an extended family. Through the collaboration with Dr. B. R. Shetty’s ADVOC, Patanjali would constantly strive to improve its offerings for the benefit of all.”
Dr. D K Mehta, Head- International Business at Patanjali added, “With international packaging standards and competitive pricing, we are confident that Patanjali edible oils will delight the consumers”.
Dr. B. R. Shetty, Founder & Chairman of BRS Ventures shared, “I am thrilled that ADVOC is the preferred partner in edible oils for Patanjali in GCC. This is an exciting start in the journey of providing benefits to consumers looking at quality edible oils under the reputable brand of Patanjali.”
About Patanjali Ayurved Limited (www.patanjaliayurved.org)
Patanjali Ayurved Limited is an Indian consumer goods company. The company manufactures herbal and cosmetics products. According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216 crores (US$1.4 billion). Baba Ramdev has stated that profit from Patanjali Products goes to charity.
About Abu Dhabi Vegetable Oil Company (ADVOC) (www.advocuae.com)
Established in the year 1998, Abu Dhabi Vegetable Oil Company (ADVOC) has established itself as a top-class manufacturer of high-quality edible oils and fats in the GCC region. ADVOC has been recognized as a customer driven supplier of a wide range of edible oil products that has helped build the reputation of reliability and quality. ADVOC is the only edible oil refinery in the emirate of Abu Dhabi and is looking to expand its presence in the packaged foods space both organically and inorganically across the MENA region and India. ADVOC was acquired by Dr. B. R. Shetty in late 2016 and is part of BRS Ventures.
Contacts
Varun Tuli: (T) +971(2) 673 0400,
Email: varun.tuli@advocuae.com
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