HONG KONG-Wednesday 21 November 2018 [ AETOS Wire ]
(BUSINESS WIRE) --
iClick Interactive Asia Group Limited (“iClick”) (NASDAQ:ICLK), a
leading independent online marketing and data technology platform
in China, partnered with Palazzo Versace Dubai (Palazzo Versace), one of
Dubai’s leading five-star fashion hotels, to develop a series of
successful digital marketing campaigns targeting Chinese overseas
travelers which has generated an 8,800% increase in traffic to their
website. The heightened brand awareness has enabled Palazzo Versace to
achieve a 300% year-over-year increase in business growth.
iClick
has partnered with Palazzo Versace since 2017 continuing to help
capture a bigger slice of the increasing number of high-spending Chinese
travelers visiting Dubai who have an interest in luxury fashion branded
hotels. The partnership has yielded significant results by increasing
Palazzo Versace’s understanding of who these travelers are,
specifically, their dynamics, profiles, key behaviors, how they access
information and most importantly, how to effectively reach them.
Through
iAudience, iClick’s proprietary marketing intelligence platform that
has not only trade connections nurtured over a decade, but is also
supported by knowledgeable global and local teams, Palazzo Versace can
now reach their audience through China’s most popular digital platforms.
Yan
Lee, Chief Product Officer and Head of International at iClick, said,
“iClick’s in-depth understanding of Chinese travelers combined with our
unrivaled technological ability and strength in executing digital
campaigns ensured Palazzo Versace’s marketing messages were delivered by
the most effective omnichannel strategy.” He added, “It was a pleasure
to partner with Palazzo Versace and rewarding to see that through our
support they were able to increase their brand awareness and grow their
business in a market that is quite often a challenge for Western brands
to penetrate successfully.”
Sandra
Tikal, General Manager, Palazzo Versace, said, “I would recommend
iClick to any business who is focused on building their consumer base
within the Chinese market. Access to a leading platform with such a
phenomenal data set, volume of customer profiles and an ability to
generate real insight is invaluable.”
iAudience
tracks and profiles 750+ million internet users in China to deliver
unique insight on the profiles and behaviors of this lucrative group of
consumers. iClick also has unrivaled partnerships with Tencent, Baidu,
Ctrip and over 2.4 million other Chinese websites and 105,000 mobile
apps to help businesses effectively deliver their digital marketing
campaigns.
Click here to view Palazzo Versace’s testimonial video of iClick’s services featuring Sandra Tikal.
About iClick Interactive Asia Limited
iClick
Interactive Asia Group Limited (NASDAQ:ICLK) is an independent online
marketing technology platform that connects worldwide marketers with
audiences in China. Built on cutting-edge technologies, our proprietary
platform possesses omni-channel marketing capabilities and fulfills
various marketing objectives in a data-driven and automated manner,
helping both international and domestic marketers reach their target
audiences in China. Headquartered in Hong Kong, iClick Interactive was
established in 2009, currently operating in nine locations worldwide
including Asia and London.
About Palazzo Versace Dubai
Reminiscent
of a 16th century Italian Palace, Palazzo Versace Dubai is a
Neoclassical masterpiece with subtle traces of Arabian architecture.
Featuring a striking entrance, high ceilings, landscaped gardens, and a
range of well-crafted Italian furnishings, the hotel is truly symbolic
of the Versace lifestyle.
Set
in the heart of Jaddaf Waterfront, less than 15 minutes away from Dubai
International Airport and eight minutes away from Burj Khalifa and
Downtown Dubai, Palazzo Versace Dubai is conveniently located along the
shores of the historic Dubai Creek.
Every
single piece of furniture and fabric that adorns the hotel’s 215 hotel
rooms and suites, and 169 residences, is designed and tailor-made by
Versace exclusively for the Palazzo Versace Hotel in Dubai. Each of the
hotel’s 8 restaurants and bars is designed to have an al fresco terrace
to reflect the heritage of Palazzos, where the internal court was the
informal space to meet, dine and enjoy the weather. The three outdoor
pools are decorated with mosaic tiles and surrounded by palm trees and
flowers. The beautifully landscaped gardens and unobstructed views of
the Dubai Creek and skyline make this luxury hotel an ideal venue for
weddings and social events in Dubai. UAE developer ENSHAA in conjunction
with Versace developed Palazzo Versace Dubai, a hotel and residential
project, which opened in November 2015.
Safe Harbor Statement
This
announcement contains forward-looking statements. These statements
constitute “forward-looking” statements within the meaning of Section
21E of the Securities Exchange Act of 1934, as amended, and as defined
in the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements. Such
statements are based upon management’s current expectations and current
market and operating conditions and relate to events that involve known
or unknown risks, uncertainties and other factors, all of which are
difficult to predict and many of which are beyond the Company’s control.
Forward-looking statements involve inherent risks and uncertainties. A
number of factors could cause actual results to differ materially from
those contained in any forward-looking statement, including but not
limited to the following: the Company's fluctuations in growth; its
success in implementing its mobile strategies; relative percentage of
its gross billing recognized as net revenues under the gross and net
models; its ability to retain existing clients or attract new ones; its
ability to retain content distribution channels and negotiate favourable
contractual terms; market competition, including from independent
online marketing technology platforms as well as large and
well-established internet companies; market acceptance of online
marketing technology solutions; effectiveness of its algorithms and data
engines; its ability to collect and use data from various sources; and
general economic conditions in China. Further information regarding
these and other risks is included in the Company's filings with the SEC.
All information provided in this press release and in the attachments
is as of the date of this press release, and the Company undertakes no
obligation to update any forward-looking statement, except as required
under applicable law.
Contacts
Jenny Harris
iClick Interactive Asia Limited
Email: jenny.harris@i-click.com
Selina Wong
iClick Interactive Asia Limited
Telephone: (852) 3700 9068
Email: selina.wong@i-click.com
Helen Lam / Tim Nicholls
Paradigm Consulting
Telephone: (852) 2251 9082 / (852) 2251 9081
Email: helen.lam@paradigmconsulting.com.hk
tim.nicholls@paradigmconsulting.com.hk
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