NEW YORK - Thursday, September 25th 2014 [ME NewsWire]
(BUSINESS
WIRE) -- Yesterday, on the day of the 2014 UN Climate Change Summit,
Clear Channel Outdoor (CCO), the leading innovator in out-of-home
advertising, launched an outdoor campaign with climate leadership group
C40 Cities to raise awareness of the role of cities in combatting
climate change.
The ads, connecting citizens to the work of C40,
are displayed on CCO’s flagship inventory in Times Square during the UN
Climate Change Summit, with CCO donating the space.
By showing
the campaign in one of the world’s most famous symbols of urban and
commercial vitality, both organizations are demonstrating their
commitment to connecting with urban citizens. This is a
thought-provoking and impactful campaign, and the result of a global NGO
and global commercial enterprise coming together to show citizens that
ensuring cities are sustainable is pivotal to combating climate change.
William
Eccleshare, CEO of Clear Channel Outdoor, launched the campaign
yesterday in Times Square alongside Manel Sanromà, Chief Information
Officer of Barcelona City Council, which is a leading C40 city. The C40
campaign is displayed on Clear Channel’s Spectacolor sign located above
the Times Square McDonald’s.
For a preview of the C40 outdoor ad,
please visit: http://bit.ly/1DtlqJC. Images of the campaign launch in
Times Square are available to download here: http://bit.ly/1qr0Or5.
Notes to Editors
About C40
C40,
established in 2005, is a global network representing more than 500
million people in 69 engaged megacities, committed to reducing their
greenhouse gas emissions and increasing climate resilience through the
implementation of measurable, replicable and sustainable climate-related
policies locally, which address climate change globally.
About Clear Channel Outdoor (CCO)
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s
largest outdoor advertising companies, reaching more than half a billion
people every month via a global network spanning 30 countries across
five continents. Clear Channel Outdoor is dedicated to creating
inspiring and innovative out-of-home advertising solutions by
collaborating with advertisers and applying powerful audience insights
that enable brands to engage effectively with consumers when they are
out and about. Clear Channel Outdoor is also pioneering the integration
of out-of-home platforms with digital technologies such as mobile and
social to drive awareness and inspiration to engagement and purchase.
With
a portfolio of over 760,000 displays that includes traditional and
digital formats in roadside, urban, transit and airport environments,
street furniture and at retail near point of sale, Clear Channel Outdoor
also has one of the fastest growing digital out-of-home networks with
some 5,000 screens in 19 countries worldwide. In the U.S., Clear Channel
Outdoor operates in 48 of the top 50 designated market areas.
Clear Channel International: clearchannelinternational.com Follow us @ccoutdoor
Clear Channel Outdoor North America: clearchanneloutdoor.com Follow us @ccoutdoorna
Contacts
Press contacts
C40
Marie Scott Poulsen, +44 (0) 7476390339
mscottpoulsen@c40.org
or
Fishburn New York
Jessica Morris / Mike Harris
+1-212-459-6232
+ 1-646-763-4393
cci@thisisfishburn.com
or
Fishburn London
Lee Chapman, +44 207 092 2222
cci@thisisfishburn.com
or
Clear Channel Outdoor
Lucy Puddefoot, +44 (0) 20 7478 2284
lucypuddefoot@clearchannel.com
or
Clear Channel Outdoor America
David Grabert, +1-212-812-0089
davidgrabert@clearchannel.com
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