Forecast of rapid growth in the contactless EMV payment market in the country
AMSTERDAM - Tuesday, November 22nd 2011 [ME NewsWire]
(BUSINESS WIRE)-- Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, was chosen by Banco Santander Brasil, one of the largest financial institutions in the world, with more than 90 million customers worldwide, to deploy the first contactless EMV paymentsystem in Brazil. Santander Universities Global Division, responsible for the project, expects to issue thousands of contactless payment cards to Brazilian university students over the next 12 months. This innovation represents the evolution of the University Smart Card, which is already widespread in 12 countries, in more than 200 universities and with 5 million users.
This important breakthrough allows Santander Universities to take the lead in the market, providing the new contactless technology along with financial and academic functions. Rapid growth in the contactless EMV payment market is expected in the country. Santander is the first bank in Brazil to issue personalized contactless EMV cards, which are produced in the country. In addition, it is well positioned in the expansion of more advanced payment programs, such as through cell phones, using NFC contactless technology.
Besides the speed and convenience of contactless payments, students in Brazil will continue enjoying the features of the university smart cards they already have. These features include EMV security, digital ID, strong authentication and access to university facilities, as well as public transportation in some universities.
"The card offers unmatched technology in our market and gives us a leading edge that adds great value to our brand, positioning and activities. We want to strengthen our ties with universities offering state-of-the-art technology, which improves the operation of the institutions,”said Jamil Hannouche, Director of Santander Universities in Brasil.
"Santander Universities and Gemalto have built a strong business relationship and bringing a new payment technology to Brazilian students fosters our commitment to secure payments anywhere,” said Eric Megret-Dorne, Senior Vice-President of Secure Transactions, Gemalto Latin America. “Banco Santander has been taking advantage of Gemalto's ability to produce and personalize high volumes of contactless EMV cards locally, so that it can provide the contactless payment experience to a new generation of card users.”
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital securitywith 2010 annual revenues of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Research & Development centers in 45 countries.
Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.
Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones. Also, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules (MIM). To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto also provides server platforms, consulting, training, and managed services to help its customers achieve their goals.
As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.
For more information visit www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com, or follow @gemaltoon Twitter.
Contacts
Gemalto Media Contacts:
Latin America
Ernesto Haikewitsch, +55 11 51 05 92 20
ernesto.haikewitsch@gemalto.com
Europe, Middle East & Africa
Peggy Edoire, +33 4 42 36 45 40
peggy.edoire@gemalto.com
North America
Jessi Marshall, +1-512-257-3902
jessi.marshall@gemalto.com
Asia Pacific
Yvonne Lim, +65 6317 3730
yvonne.lim@gemalto.com
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