(BUSINESS WIRE) --
Amsterdam-based software provider, Backbase has increased its global
presence by opening an office in Dubai, which will be run by Matthijs
Eijpe, Regional Sales Director EMEA at the company.
This
move is a direct response to the increasing demand in the region, where
banks show growing ambitions to deliver superior digital services and
state-of-the-art mobile banking apps. For this ambition to become a
reality, traditional banks across the Middle East require a technology
partner that unifies legacy systems and new fintech capabilities into a
seamless digital customer experience. Backbase has already proved it has
the right mix of these services through its work with Bank ABC, Capital
Bank of Jordan, National Bank of Iraq, QIB, and Gulf Bank.
“Our
main goal is to empower financial institutions by accelerating their
digital transformation, which we have already successfully achieved for
several leading banks across the region,” says Jouk Pleiter, CEO at
Backbase. “The Backbase Digital-First Banking Platform enables financial
institutions to blend traditional banking services and modern fintech
capabilities into seamless digital customer experiences. Our mission is
to enable incumbent banks to successfully compete in a digital-first
world.”
“We
see a lot of opportunities to help incumbent banks in the Middle East
become digital-first by upgrading their offerings with neo banking
capabilities and state-of-the-art onboarding journeys,” says Saqib Khan,
Head of the Middle East at Backbase. “People still need banks, but they
don’t want the traditional way of banking. That’s where we come in.”
Saqib
mentions “The Middle Eastern region is seeing an increasing number of
traditional banks merging. All of these consolidated banks have the same
desire to become digital-first and suit their customers with mobile
banking experiences that support their lifestyle.”
The office will be located in Marina Bay, situated close to Dubai Internet City.
If you would like to learn more about how the Backbase Digital-First Banking Platform can help your business, make sure to visit www.backbase.com or drop us a line at sales@backbase.com.
About Backbase
In
this new competitive landscape called the Neo Reality, traditional
banks are being out-innovated by neobanks and big tech. They only way
for financial institutions to survive, is to become Digital-First.
That’s where Backbase comes in. The Backbase Digital-First Banking
Platform enables financial institutions to complement their legacy
systems with a comprehensive Digital Banking layer. Empowering them to
create tailored digital banking experiences that seamless support their
customers’ daily lives. This gives them the competitive edge they need
to stay relevant, survive, and thrive.
Contacts
Media Relations
marketing@backbase.com
+31 20 465 88 88
Business Relations
Saqib Khan
Head of Middle East
sales-us@backbase.com
No comments:
Post a Comment