Monaco and Riyadh, Saudi Arabia-Thursday 3 October 2019 [ AETOS Wire ]
AMAALA, the
ultra-luxury development situated along Saudi Arabia’s Red Sea coast,
which is focused on integrated wellness and healthy living, signed a partnership agreement on Friday 27th September with The Prince Albert II of Monaco Foundation, the Centre Scientifique de Monaco and Oceanographic Institute.
The
VIP Signing Ceremony took place at the Oceanographic Institute on the
final evening of the Monaco Yacht Show and was attended by HSH Prince
Albert II of Monaco, AMAALA Chief Executive Officer Nicholas Naples, the
AMAALA Advisory Board, select partners of the brand and esteemed
guests. The signing was followed by a VIP dinner prepared by 3-Star
Michelin Star Chef Mauro Colagreco.
This
follows a framework agreement signed last year at the Monaco Yacht Show
to explore areas of mutual collaboration. Together the partners will
work on oceanographic and marine life research and conservation
initiatives to benefit the world’s oceans with four opportunities
identified for joint projects: coral reef management, iconic species
protection, Marine Protected Areas (MPA) enforcement, and fighting plastic pollution.
Chief
Executive Officer Nicholas Naples of AMAALA said: “We are very
selective with whom we align, as is The Prince Albert II of Monaco
Foundation. Their mission to raise awareness of the impact of human
activities on the natural environment, encourage more
environmentally-friendly behaviour, and promote innovative solutions,
makes the Foundation a natural fit for AMAALA. We
are committed to fully sustainable development throughout the design,
build, and operation phases, which includes being net carbon neutral
from the start of operations. We plan to create a coastal oasis that not only flourishes but a place that elevates the role of responsible tourism globally.”
H.E.
M Bernard Fautrier, Vice President and CEO of the Prince Albert II of
Monaco Foundation said: “The impact of human activities on the ocean has
been devastating, and through our partnership with AMAALA, we look to
come together and raise awareness of that impact, integrating
environment preservation and sustainability into the heart of the
future. Monaco has long-been committed to the environment, and we look
forward to working alongside AMAALA to safeguard the biodiversity of the
Red Sea, taking actions for future.”
Professor
Patrick Rampal of Centre Scientifique de Monaco added: “We are very
pleased to have entered into this partnership with AMAALA, which will
allow us to pursue innovative areas of research in a previously
undiscovered location. This project will allow us to, collaboratively,
better understand the biology of corals in order to better protect their
ecosystems. The Red Sea corals offer exceptional characteristics, in
particular their resistance to environmental stresses, which will be
interesting to explore with Saudi researchers.”
This
event marks the first partnership for AMAALA which is anchored around
the three pillars of wellness and sports, art and culture, and sun, sea,
and lifestyle. The destination of AMAALA, referenced by the press as
part of the Riviera of the Middle East, is dedicated to sustainable
building practices, with environment preservation and enhancement
paramount to the success of the ambitious project. Developing
sustainable yachting practices will also be a goal for AMAALA. Only
2,005 miles from Monaco which equates to six days of cruising on
average, AMAALA is the ideal haven for sailors and water lovers to
extend the Mediterranean yachting season.
The
signing was the culmination of participation in the Monaco Yacht Show
where AMAALA also hosted its inaugural Advisory Board Meeting. AMAALA,
who participated in the third Monte Carlo Gala for the Global Ocean,
welcomed its Advisory Board Members and select guests to the
celebration. This major fundraising event gathers international artists
and philanthropists for an exclusive gala in favour of the Foundation’s worldwide initiatives dedicated to a sustainable ocean. Long-time champion for climate change action Robert Redford was honoured for his global environmental contributions.
AMAALA
is part of The Red Sea Collection which, alongside NEOM and The Red Sea
Project, participated at the Monaco Yacht Show for the second year.
The Red Sea Collection showcased the Kingdom’s west coast, one of the
world’s pristine paradises, to the superyacht industry and sailing
lovers and sponsored two key show events – The Yacht Summit and the
Inaugural Awards Gala, both on 24 September.
Download high-resolution images of AMAALA here.
Contacts
Hill+Knowlton
Siobhan Graham, Group Account Director, +97145539543
siobhan.graham@hkstrategies.com
AMAALA
Julia Gajcak, Head of Marketing and Events, +966532580725
jgajcak@projects.pif.gov.sa
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