Revolutionary Innovation is Printed on Fabric to Deliver Targeted Lightweight Support
Contacts
Karie Ford
+1.302.287.3095
Karie.J.Ford@lycra.com
WILMINGTON, Del.-Thursday 5 September 2019 [ AETOS Wire ]
(BUSINESS WIRE) --
The LYCRA Company, a leader in innovative fiber and technology
solutions for the apparel industry, today announced the global launch of
new LYCRA® FitSense™ technology. This groundbreaking
innovation is a patented water-based dispersion that features the same
molecule as LYCRA® fiber, but in liquid form.
LYCRA® FitSense™ technology is screen printed onto fabric containing LYCRA® fiber
to deliver targeted lightweight support that can be combined with
visual effects like patterns or color blocks. As a result, sewn-in
panels or extra seams that may restrict movement and cause discomfort
could be eliminated and the consumer’s need for great-fitting,
ultra-comfortable garments is satisfied, giving support just where it is
needed.
“We first offered LYCRA® FitSense™
technology to key customers in Europe and the U.S. and we’re so
thrilled with the results that we’re launching it globally,” said Serge
Vigouroux, executive vice president, new ventures & marketing at The
LYCRA Company. “Customer feedback and product reviews have been
extremely positive, and we’ve had many new inquiries from customers
interested in adopting the technology.”
LYCRA® FitSense™
technology can transform activewear and athleisure apparel (leggings
and tops) and intimate apparel (bras, sports bras, bralettes, underwear
and shapewear) by adding lightweight power, soft shaping and lift, and
targeted support without sacrificing comfort.
“This
innovation is a game-changer for our apparel business that, until now,
focused primarily on fiber technologies,” said Vigouroux. “We are
already looking into new formulas, additional application processes, and
other apparel end uses to expand this technology further.”
LYCRA® FitSense™
technology offers printers, garment makers, brands and retailers a host
of benefits. This solution helps streamline garment manufacturing,
offers unlimited design possibilities that provide functional benefits,
and differentiates garments by providing a premium offering made with a
breakthrough innovation.
To learn more about LYCRA® FitSense™ technology and the value and benefits it adds to apparel, visit connect.lycra.com. If you will be at Intertextile from September 25-27, visit ZhiNan Zhou from The LYCRA Company at Booth E56 in Hall 4.1. For show information, visit Intertextile.com.
About The LYCRA Company
The
LYCRA Company innovates and produces fiber and technology solutions for
the apparel and personal care industries, as well as specialty
chemicals used in the spandex and polyurethane value chains.
Headquartered in Wilmington, Delaware, The LYCRA Company is recognized
worldwide for its innovative products, technical expertise, and
unmatched marketing support. The LYCRA Company owns leading consumer and
trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®.
While The LYCRA Company’s name is new, its legacy stretches back to
1958 with the invention of the original spandex yarn, LYCRA® fiber.
Today, The LYCRA Company is focused on adding value to its customers’
products by developing unique innovations designed to meet the
consumer’s need for comfort and lasting performance. For more
information, visit www.thelycracompany.com.
LYCRA® and FitSense™ are trademarks of The LYCRA Company.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190905005191/en/
Contacts
Karie Ford
+1.302.287.3095
Karie.J.Ford@lycra.com
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