Wednesday, September 23, 2026

Takeda Highlights Late-Stage Oncology Pipeline Progress and Solid Tumor Portfolio Research, Led by Late-Breaking Phase 3 Arcotatug Tavatecan (TAK-921) Data, at ESMO 2026

 


OSAKA, Japan & CAMBRIDGE, Mass. - 

Late-Breaking Abstract to Feature New Data from First Phase 3 Registrational Study of Arcotatug Tavatecan in Previously Treated Advanced Gastric Cancer

TAK-928 Presentations Reinforce Potential in Patients with Immunotherapy-Resistant Non-Small Cell Lung Cancer (NSCLC) and Previously Untreated NSCLC

Takeda Continues to Progress Clinical Development of Arcotatug Tavatecan and TAK-928; New Non-Squamous NSCLC Sub-Trial Added to Global Phase 3 MarsLight-11 Study Evaluating TAK-928 vs. Docetaxel Monotherapy

 


(BUSINESS WIRE) -- Takeda (TSE:4502/NYSE:TAK) announced that new data from its oncology pipeline and portfolio will be presented at the European Society for Medical Oncology (ESMO) Congress, taking place October 23-27, 2026, in Madrid, Spain. Key data will include a late-breaking abstract on arcotatug tavatecan (TAK-921; Innovent R&D code: IBI343*) and two presentations on TAK-928 (Innovent R&D code: IBI363*). Clinical and real-world analyses of ALUNBRIG® (brigatinib) and FRUZAQLA® (fruquintinib) will also be shared at the congress.


“Takeda’s data at ESMO reflect our commitment to delivering rapid progress for patients living with some of the most prevalent and challenging cancers, including advanced gastric cancer and immunotherapy-resistant and previously untreated non-small cell lung cancer,” said Phuong Khanh (P.K.) Morrow, M.D., Head of the Oncology Therapeutic Area Unit at Takeda. “Our mission is to advance new therapeutic approaches for patients who need more options or who remain underserved by current standards of care. Together, our late-stage oncology pipeline and portfolio of thoracic and gastrointestinal cancer medicines are helping address patients’ needs today while building possibilities for the future.”


Late-breaking data from the Phase 3 G-HOPE-001 study (NCT06238843) of arcotatug tavatecan being conducted in Japan and China in patients with previously treated advanced gastric or gastroesophageal junction adenocarcinoma (G/GEJA) will be presented during the ESMO proffered paper session on October 23, 13:30-15:00 CEST (Abstract LBA77). Arcotatug tavatecan is an investigational Claudin 18.2-targeted antibody-drug conjugate (ADC) with an exatecan payload and an Fc-silenced backbone designed to reduce Fc-mediated toxicities. Pending evaluation of final study results, data from G-HOPE-001 could support a potential regulatory filing for this indication in Japan.


Additionally, new findings for TAK-928 plus bevacizumab in immunotherapy-resistant non-small cell lung cancer (NSCLC) and TAK-928 plus chemotherapy in first-line NSCLC will be featured in two presentations. TAK-928 is a potential first-in-class PD-1/alpha-biased IL-2 bispecific fusion protein. Based on data showing promising efficacy and manageable safety in NSCLC to date, Takeda is conducting the global Phase 3 MarsLight-11 study (NCT07217301) evaluating TAK-928 vs. docetaxel in patients with squamous NSCLC whose disease has progressed on or after chemotherapy and immunotherapy. Enrollment is ongoing at trial sites globally, including in the U.S. In addition, Takeda will expand the MarsLight-11 study to include a new sub-trial for patients with non-squamous NSCLC.


Takeda is committed to developing oncology medicines in three strategic areas of focus: hematologic, thoracic and gastrointestinal cancers. Further presentations at ESMO 2026 will highlight clinical and real-world analyses spanning Takeda’s approved medicines across thoracic and gastrointestinal cancers, including:


Real-world interim results on treatment patterns and outcomes with ALUNBRIG as a first-line treatment for adults with anaplastic lymphoma kinase positive (ALK+) NSCLC to be presented as an e-poster


Updated results from a global FRUZAQLA Expanded Access Program for patients with previously treated metastatic colorectal cancer (mCRC) to be presented as a poster


Arcotatug tavatecan and TAK-928 are investigational compounds that have not been approved for use by the U.S. FDA or any other regulatory authorities.


*Innovent refers to arcotatug tavatecan (TAK-921) and TAK-928 as IBI343 and IBI363, respectively. Takeda entered into a license and collaboration agreement with Innovent. Under the agreement, Takeda holds the rights to develop, manufacture and commercialize arcotatug tavatecan worldwide outside of greater China. For TAK-928, Takeda will lead global co-development and U.S. co-commercialization and has exclusive commercialization rights outside the U.S. and Greater China.


ALUNBRIG® (brigatinib) IMPORTANT SAFETY INFORMATION


INDICATION


ALUNBRIG is a kinase inhibitor indicated for the treatment of adult patients with anaplastic lymphoma kinase (ALK)-positive metastatic non-small cell lung cancer (NSCLC) as detected by an FDA-approved test.


WARNINGS AND PRECAUTIONS


Interstitial Lung Disease (ILD)/Pneumonitis


Severe, life-threatening, and fatal pulmonary adverse reactions consistent with interstitial lung disease (ILD)/pneumonitis have occurred with ALUNBRIG. In ALTA 1L, ILD/pneumonitis occurred in 5.1% of patients receiving ALUNBRIG. ILD/pneumonitis occurred within 8 days of initiation of ALUNBRIG in 2.9% of patients, with Grade 3 to 4 reactions occurring in 2.2% of patients. In the ALTA study, at the approved dose (90→180 mg), ILD/pneumonitis occurred in 9.1% of patients. Monitor for new or worsening respiratory symptoms (dyspnea, cough, etc.), particularly during the first week of initiating ALUNBRIG. Withhold ALUNBRIG in any patient with new or worsening respiratory symptoms, and promptly evaluate for ILD/pneumonitis or other causes of respiratory symptoms (e.g., pulmonary embolism, tumor progression, and infectious pneumonia). For Grade 1 or 2 ILD/pneumonitis, either dose reduce or permanently discontinue ALUNBRIG. Permanently discontinue ALUNBRIG for Grade 3 or 4 ILD/pneumonitis or recurrence of Grade 1 or 2 ILD/pneumonitis.


Hypertension


In ALTA 1L, hypertension was reported in 32% of patients receiving ALUNBRIG; 13% of patients experienced Grade 3 hypertension. Control blood pressure prior to treatment with ALUNBRIG. Monitor blood pressure and withhold ALUNBRIG for Grade 3 hypertension despite optimal antihypertensive therapy. Consider permanent discontinuation of treatment with ALUNBRIG for Grade 4 hypertension or recurrence of Grade 3 hypertension. Use caution when administering ALUNBRIG in combination with antihypertensive agents that cause bradycardia.


Bradycardia


In ALTA 1L, heart rates less than 50 beats per minute (bpm) occurred in 8.1% of patients receiving ALUNBRIG; one patient (0.7%) experienced Grade 3 bradycardia. Monitor heart rate and blood pressure during treatment with ALUNBRIG. For symptomatic bradycardia, withhold ALUNBRIG and review concomitant medications for those known to cause bradycardia; dose reduce concomitant medication or ALUNBRIG as appropriate. Discontinue ALUNBRIG for life-threatening bradycardia if no contributing concomitant medication is identified.


Visual Disturbance


In ALTA 1L, Grade 1 or 2 adverse reactions leading to visual disturbance, including blurred vision, photophobia, photopsia, and reduced visual acuity, were reported in 7.4% of patients receiving ALUNBRIG. In the ALTA study, at the approved dose (90→180 mg), Grade 3 macular edema and cataract occurred in one patient each. Advise patients to report any visual symptoms. Withhold ALUNBRIG and obtain an ophthalmologic evaluation in patients with new or worsening visual symptoms of Grade 2 or greater severity; upon recovery, dose reduce as appropriate. Permanently discontinue treatment with ALUNBRIG for Grade 4 visual disturbances.


Creatine Phosphokinase (CPK) Elevation


In ALTA 1L, creatine phosphokinase (CPK) elevation occurred in 81% of patients who received ALUNBRIG. The incidence of Grade 3 or 4 CPK elevation was 24%. Dose reduction for CPK elevation occurred in 15% of patients. Advise patients to report any unexplained muscle pain, tenderness, or weakness. Monitor CPK levels during ALUNBRIG treatment. Withhold ALUNBRIG for Grade 3 or 4 CPK elevation with Grade 2 or higher muscle pain or weakness. Upon resolution or recovery to Grade 1 CPK elevation or baseline, resume ALUNBRIG at the same dose or at a reduced dose.


Pancreatic Enzyme Elevation


In ALTA 1L, amylase elevation occurred in 52% of patients and Grade 3 or 4 amylase elevation occurred in 6.8% of patients who received ALUNBRIG. Lipase elevations occurred in 59% of patients and Grade 3 or 4 lipase elevation occurred in 17% of patients. Monitor lipase and amylase during treatment with ALUNBRIG. Withhold ALUNBRIG for Grade 3 or 4 pancreatic enzyme elevation. Upon resolution or recovery to Grade 1 or baseline, resume ALUNBRIG at the same dose or at a reduced dose.


Hepatotoxicity


In ALTA 1L, aspartate aminotransferase (AST) elevations occurred in 72% of patients and Grade 3 or 4 AST elevations occurred in 4.5% of patients who received ALUNBRIG. Alanine aminotransferase (ALT) elevations occurred in 52% of patients and Grade 3 or 4 ALT elevations occurred in 5.2% of patients. One patient (0.7%) had a serious adverse reaction of hepatocellular injury. Monitor AST, ALT and total bilirubin during treatment with ALUNBRIG, especially during the first 3 months. Withhold ALUNBRIG for Grade 3 or 4 hepatic enzyme elevation with bilirubin less than or equal to 2 × ULN. Upon resolution or recovery to Grade 1 or less (less than or equal to 3 × ULN) or to baseline, resume ALUNBRIG at a next lower dose. Permanently discontinue ALUNBRIG for Grade 2 to 4 hepatic enzyme elevation with concurrent total bilirubin elevation greater than 2 times the ULN in the absence of cholestasis or hemolysis.


Hyperglycemia


In ALTA 1L, 56% of patients who received ALUNBRIG experienced new or worsening hyperglycemia. Grade 3 hyperglycemia, based on laboratory assessment of serum fasting glucose levels, occurred in 7.5% of patients. In the ALTA study, 2 of 20 (10%) patients with diabetes or glucose intolerance at baseline required initiation of insulin while receiving ALUNBRIG. Assess fasting serum glucose prior to initiation of ALUNBRIG and monitor periodically thereafter. Initiate or optimize anti-hyperglycemic medications as needed. If adequate hyperglycemic control cannot be achieved with optimal medical management, withhold ALUNBRIG until adequate hyperglycemic control is achieved and consider reducing the dose of ALUNBRIG.


Photosensitivity


In ALTA 1L, 3.7% of patients who received ALUNBRIG experienced photosensitivity, with 0.7% of patients experiencing Grade 3 to 4 reactions. Advise patients to limit sun exposure while taking ALUNBRIG, and for at least 5 days after discontinuation of treatment. Advise patients, when outdoors, to wear protective clothing and use a broad-spectrum sunscreen (SPF ≥30) to help protect against sunburn. Based on the severity, withhold ALUNBRIG, then resume at the same dose, or reduce the dose, or permanently discontinue.


Embryo-Fetal Toxicity


Based on its mechanism of action and findings in animals, ALUNBRIG can cause fetal harm when administered to pregnant women. There are no clinical data on the use of ALUNBRIG in pregnant women. Advise women of the potential risk to a fetus.


ADVERSE REACTIONS


The most common adverse reactions (≥25%) with ALUNBRIG were diarrhea, fatigue, nausea, rash, cough, myalgia, headache, hypertension, vomiting, and dyspnea.


DRUG INTERACTIONS


CYP3A Inhibitors: Avoid coadministration of ALUNBRIG with strong or moderate CYP3A inhibitors. If coadministration of a strong or moderate CYP3A inhibitor is unavoidable, reduce the dose of ALUNBRIG.


CYP3A Inducers: Avoid coadministration of ALUNBRIG with strong or moderate CYP3A inducers. If coadministration of a moderate CYP3A inducer is unavoidable, increase the dose of ALUNBRIG.


USE IN SPECIFIC POPULATIONS


Females and Males of Reproductive Potential


Verify pregnancy status in females of reproductive potential prior to initiating ALUNBRIG. Advise females of reproductive potential to use effective contraception during treatment with ALUNBRIG and for at least 4 months after the final dose. Advise males with female partners of reproductive potential to use effective contraception during treatment with ALUNBRIG and for at least 3 months after the final dose. ALUNBRIG may cause reduced fertility in males.


Lactation: Advise patients not to breastfeed.


Hepatic Impairment: Reduce the dose of ALUNBRIG for patients with severe hepatic impairment.


Renal Impairment: Reduce the dose of ALUNBRIG for patients with severe renal impairment.


To report SUSPECTED ADVERSE REACTIONS, contact Takeda Pharmaceuticals U.S.A., Inc. at 1-844-217-6468 or the FDA at 1-800-FDA-1088 or www.fda.gov/medwatch.


Please see full Prescribing Information.


FRUZAQLA® (fruquintinib) IMPORTANT SAFETY INFORMATION


INDICATION


FRUZAQLA is indicated for the treatment of adult patients with metastatic colorectal cancer (mCRC) who have been previously treated with fluoropyrimidine-, oxaliplatin-, and irinotecan-based chemotherapy, an anti-VEGF therapy, and, if RAS wild-type and medically appropriate, an anti-EGFR therapy.


WARNINGS AND PRECAUTIONS


Hypertension occurred in 49% of 911 patients with mCRC treated with FRUZAQLA, including Grade 3-4 events in 19%, and hypertensive crisis in three patients (0.3%). Do not initiate FRUZAQLA unless blood pressure is adequately controlled. Monitor blood pressure weekly for the first month and at least monthly thereafter as clinically indicated. Initiate or adjust anti-hypertensive therapy as appropriate. Withhold, reduce dose, or permanently discontinue FRUZAQLA based on severity of hypertension.


Hemorrhagic Events including serious, fatal events can occur with FRUZAQLA. In 911 patients with mCRC treated with FRUZAQLA, 6% of patients experienced gastrointestinal hemorrhage, including 1% with a Grade ≥3 event and 2 patients with fatal hemorrhages. Permanently discontinue FRUZAQLA in patients with severe or life-threatening hemorrhage. Monitor the International Normalized Ratio (INR) levels in patients receiving anticoagulants.


Infections. FRUZAQLA can increase the risk of infections, including fatal infections. In 911 patients with mCRC treated with FRUZAQLA, the most common infections were urinary tract infections (6.8%), upper respiratory tract infections (3.2%) and pneumonia (2.5%); fatal infections included pneumonia (0.4%), sepsis (0.2%), bacterial infection (0.1%), lower respiratory tract infection (0.1%), and septic shock (0.1%). Withhold FRUZAQLA for Grade 3 or 4 infections, or worsening infection of any grade. Resume FRUZAQLA at the same dose when the infection has resolved.


Gastrointestinal Perforation occurred in patients treated with FRUZAQLA. In 911 patients with mCRC treated with FRUZAQLA, 1.3% experienced a Grade ≥3 gastrointestinal perforation, including one fatal event. Permanently discontinue FRUZAQLA in patients who develop gastrointestinal perforation or fistula.


Hepatotoxicity. FRUZAQLA can cause liver injury. In 911 patients with mCRC treated with FRUZAQLA, 48% experienced increased ALT or AST, including Grade ≥3 events in 5%, and fatal events in 0.2% of patients. Monitor liver function tests (ALT, AST, and bilirubin) before initiation and periodically throughout treatment with FRUZAQLA. Temporarily hold and then reduce or permanently discontinue FRUZAQLA depending on the severity and persistence of hepatotoxicity as manifested by elevated liver function tests.


Proteinuria. FRUZAQLA can cause proteinuria. In 911 patients with mCRC treated with FRUZAQLA, 36% experienced proteinuria and 2.5% of patients experienced Grade ≥3 events. Monitor for proteinuria before initiation and periodically throughout treatment with FRUZAQLA. For proteinuria ≥2g/24 hours, withhold FRUZAQLA until improvement to ≤Grade 1 proteinuria and resume FRUZAQLA at a reduced dose. Discontinue FRUZAQLA in patients who develop nephrotic syndrome.


Palmar-Plantar Erythrodysesthesia (PPE) occurred in 35% of 911 patients treated with FRUZAQLA, including 8% with Grade 3 events. Based on severity of PPE, withhold FRUZAQLA and then resume at the same or reduced dose.


Posterior Reversible Encephalopathy Syndrome (PRES), a syndrome of subcortical vasogenic edema diagnosed by characteristic finding on MRI, occurred in one of 911 patients treated with FRUZAQLA. Perform an evaluation for PRES in any patient presenting with seizures, headache, visual disturbances, confusion, or altered mental function. Discontinue FRUZAQLA in patients who develop PRES.


Impaired Wound Healing. In 911 patients with mCRC treated with FRUZAQLA, 1 patient experienced a Grade 2 event of wound dehiscence. Do not administer FRUZAQLA for at least 2 weeks prior to major surgery. Do not administer FRUZAQLA for at least 2 weeks after major surgery and until adequate wound healing. The safety of resumption of FRUZAQLA after resolution of wound healing complications has not been established.


Arterial Thromboembolic Events. In 911 patients with mCRC treated with FRUZAQLA, 0.8% of patients experienced an arterial thromboembolic event. Initiation of FRUZAQLA in patients with a recent history of thromboembolic events should be carefully considered. In patients who develop arterial thromboembolism, discontinue FRUZAQLA.


Allergic Reactions to FD&C Yellow No. 5 (Tartrazine) and No. 6 (Sunset Yellow FCF). FRUZAQLA 1 mg capsules contain FD&C Yellow No. 5 (tartrazine), which may cause allergic-type reactions (including bronchial asthma) in certain susceptible persons. FRUZAQLA 1 mg contains FD&C Yellow No. 6 (sunset yellow FCF), which may cause allergic reactions.


Embryo-Fetal Toxicity. Based on findings in animal studies and its mechanism of action, FRUZAQLA can cause fetal harm when administered to pregnant women. Advise pregnant women of the potential risk to a fetus.


ADVERSE REACTIONS


The most common adverse reactions (incidence ≥20%) following treatment with FRUZAQLA included hypertension, palmar-plantar erythrodysesthesia (hand-foot skin reactions), proteinuria, dysphonia, abdominal pain, diarrhea, and asthenia.


DRUG INTERACTIONS


Avoid concomitant administration of FRUZAQLA with strong or moderate CYP3A inducers.


USE IN SPECIFIC POPULATIONS


Lactation: Advise women not to breastfeed during treatment with FRUZAQLA and for 2 weeks after the last dose.


Females and Males of Reproductive Potential


Pregnancy Testing: Verify pregnancy status of females of reproductive potential prior to initiating FRUZAQLA.


Contraception: Females of childbearing potential and males with female partners of childbearing potential should use effective contraception during treatment and for 2 weeks after the last dose of FRUZAQLA.


Infertility: Advise females of reproductive potential that FRUZAQLA may cause post-implantation loss.


To report SUSPECTED ADVERSE REACTIONS, contact Takeda Pharmaceuticals at 1-844-662-8532 or the FDA at 1-800-FDA-1088 or www.fda.gov/medwatch.


Please see FRUZAQLA (fruquintinib) full Prescribing Information.


Takeda’s Commitment to Oncology

At Takeda Oncology, we are united by our aspiration to cure cancer, with inspiration from patients and innovation from everywhere. Drawing on decades of leadership in oncology, we work to develop innovative treatments that enhance and extend the lives of people living with cancer. We are committed to ensuring that patients globally can benefit from and access our portfolio of medicines, while also progressing a pipeline of potential treatments for the future. Our research and development efforts are focused on advancing medicines for hematologic, gastrointestinal and thoracic cancers by leveraging modalities best suited to make a difference in the treatment of these diseases. We complement our internal expertise and global footprint with a robust network of collaborators. Together, we strive to bring life-changing medicines to more patients around the world. For more information, visit www.takedaoncology.com.


About Takeda

Takeda is focused on creating better health for people and a brighter future for the world. We aim to discover and deliver life-transforming treatments in our core therapeutic and business areas, including gastrointestinal and inflammation, rare diseases, plasma-derived therapies, oncology, neuroscience and vaccines. Together with our partners, we aim to improve the patient experience and advance a new frontier of treatment options through our dynamic and diverse pipeline. As a leading values-based, R&D-driven biopharmaceutical company headquartered in Japan, we are guided by our commitment to patients, our people and the planet. Our employees in approximately 80 countries and regions are driven by our purpose and are grounded in the values that have defined us for more than two centuries. For more information, visit www.takeda.com.


Important Notice

For the purposes of this notice, “press release” means this document, any oral presentation, any question and answer session and any written or oral material discussed or distributed by Takeda Pharmaceutical Company Limited (“Takeda”) regarding this release. This press release (including any oral briefing and any question-and-answer in connection with it) is not intended to, and does not constitute, represent or form part of any offer, invitation or solicitation of any offer to purchase, otherwise acquire, subscribe for, exchange, sell or otherwise dispose of, any securities or the solicitation of any vote or approval in any jurisdiction. No shares or other securities are being offered to the public by means of this press release. No offering of securities shall be made in the United States except pursuant to registration under the U.S. Securities Act of 1933, as amended, or an exemption therefrom. This press release is being given (together with any further information which may be provided to the recipient) on the condition that it is for use by the recipient for information purposes only (and not for the evaluation of any investment, acquisition, disposal or any other transaction). Any failure to comply with these restrictions may constitute a violation of applicable securities laws. The companies in which Takeda directly and indirectly owns investments are separate entities. In this press release, “Takeda” is sometimes used for convenience where references are made to Takeda and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies.


Forward-Looking Statements

This press release and any materials distributed in connection with this press release may contain forward-looking statements, beliefs or opinions regarding Takeda’s future business, future position and results of operations, including estimates, forecasts, targets and plans for Takeda. Without limitation, forward-looking statements often include words such as “targets”, “plans”, “believes”, “hopes”, “continues”, “expects”, “aims”, “intends”, “ensures”, “will”, “may”, “should”, “would”, “could”, “anticipates”, “estimates”, “projects”, “forecasts”, “outlook” or similar expressions or the negative thereof. These forward-looking statements are based on assumptions about many important factors, including the following, which could cause actual results to differ materially from those expressed or implied by the forward-looking statements: the economic circumstances surrounding Takeda’s global business, including general economic conditions in Japan and the United States and with respect to international trade relations; competitive pressures and developments; changes to applicable laws and regulations, including drug pricing, tax, tariff and other trade-related rules; challenges inherent in new product development, including uncertainty of clinical success and decisions of regulatory authorities and the timing thereof; uncertainty of commercial success for new and existing products; manufacturing difficulties or delays; fluctuations in interest and currency exchange rates; claims or concerns regarding the safety or efficacy of marketed products or product candidates; the impact of health crises, like the novel coronavirus pandemic; the success of our environmental sustainability efforts, in enabling us to reduce our greenhouse gas emissions or meet our other environmental goals; the extent to which our efforts to increase efficiency, productivity or cost-savings, such as the integration of digital technologies, including artificial intelligence, in our business or other initiatives to restructure our operations will lead to the expected benefits; and other factors identified in Takeda’s most recent Annual Report on Form 20-F and Takeda’s other reports filed with the U.S. Securities and Exchange Commission, available on Takeda’s website at: https://www.takeda.com/investors/sec-filings-and-security-reports/ or at www.sec.gov. Takeda does not undertake to update any of the forward-looking statements contained in this press release or any other forward-looking statements it may make, except as required by law or stock exchange rule. Past performance is not an indicator of future results and the results or statements of Takeda in this press release may not be indicative of, and are not an estimate, forecast, guarantee or projection of Takeda’s future results.


Medical Information

This press release contains information about products that may not be available in all countries, or may be available under different trademarks, for different indications, in different dosages, or in different strengths. Nothing contained herein should be considered a solicitation, promotion or advertisement for any prescription drugs including the ones under development.


 


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Contacts

Media Relations:


Investor Relations

Christopher O’Reilly

takeda.ir.contact@takeda.com


Japanese Media

Tsuyoshi Tada

toiawase_kouhou@takeda.co.jp


U.S. and International Media

Hollie Wyatt

hollie.wyatt@takeda.com

من المسؤولية الاجتماعية للشركات إلى التأثير في الصحة العامة: كيف يُحدث برنامج Colgate Bright Smiles, Bright Futures®‎ تغييرًا في السلوك لدى المليار طفل القادم وأسرهم

 


 نيويورك - الأربعاء, 23. سبتمبر 2026

تواصل Colgate-Palmolive تعزيز إرثها في مجال صحة الفم، من خلال نشر تقييم للأثر، وتطوير أدواتها للتثقيف الصحي القائمة على تغيير السلوك، وتوسيع نطاق شراكاتها الصحية العالمية.

(BUSINESS WIRE)-- أعلنت شركة Colgate-Palmolive، الرائدة عالميًا في مجال العناية بالفم، عن تطور إستراتيجي في برنامجها الرائد للتثقيف في مجال صحة الفم، Colgate Bright Smiles, Bright Futures® (BSBF)، بما يعكس التزام الشركة بدعم الصحة العامة على مستوى العالم.

أُطلق البرنامج في عام 1991، وطال أثره أكثر من ملياري طفل وأسرهم في أكثر من 100 دولة، ما يبرهن على أنَّ التزام القطاع الخاص بدعم المجتمعات يمكن أن يصبح قوة مؤثرة في مجال الصحة العامة، تحفز السلوكيات الصحية والنتائج الإيجابية على نطاق واسع. فبدءًا من المناهج الدراسية المخصصة للتثقيف الصحي والبرامج المدرسية، وصولاً إلى عيادات الأسنان المتنقلة وفحوصات صحة الفم المجانية، يساعد برنامج BSBF الأطفال وأسرهم على الاستفادة من خدمات الرعاية الصحية، واتباع عادات صحية أفضل، وتحسين نتائج صحة الفم على المدى الطويل.

صرح Noel Wallace، رئيس مجلس الإدارة والرئيس والرئيس التنفيذي لشركة Colgate-Palmolive، قائلاً: "نحن في Colgate-Palmolive، نؤمن بأنَّ صحة الفم والمستقبل الأكثر صحة وإشراق مرتبطان ارتباطًا وثيقًا". "على مدى 35 عامًا، أحدث برنامج BSBF أثرًا إيجابيًا من خلال الجمع بين آليات التثقيف العملي والشراكات المحلية التي تحوّل العادات اليومية إلى أنماط حياة صحية. إضافة إلى ذلك، يركز برنامجنا على مساعدة المزيد من الأشخاص على اكتساب عادات صحية تدوم مدى الحياة."

في إطار توجه برنامج BSBF إلى تمكين المليار طفل القادم وأسرهم، تستند مسيرة تطور البرنامج إلى ثلاثة محاور رئيسية: تقرير الأثر المنشور حديثًا، وأصول التصميم المرتكز على الإنسان (HCD) وتغيير السلوك، والشراكات الصحية العالمية الإستراتيجية.

تقرير الأثر المنشور حديثًا

أعدّ الدكتور Francisco Ramos-Gomez والدكتورة Yan Wang من جامعة كاليفورنيا، لوس أنجلوس (UCLA)، تقرير Transforming Children's Oral Health Worldwide: Three Decades of the Colgate Bright Smiles, Bright Futures Prevention Program، الذي يجمع بيانات التنفيذ على مدار التاريخ العالمي للبرنامج. ويُظهر التقرير أنَّ الجمع بين الدروس القائمة على المناهج الدراسية، وتنظيف الأسنان بالفرشاة تحت الإشراف، وطلاء الفلورايد، ومواد سدّ الشقوق يمكن أن يحقق نتائج ملموسة، منها:

انخفاض بنسبة 75% في حالات تسوس الأسنان الجديدة والآفات الناتجة عن فقدان المعادن في الأضراس الدائمة الأولى بين الأطفال في غرينادا.

زيادة بنسبة 23% في وحدات اللثة السليمة لدى الأطفال في مدينة مكسيكو.

تسلط الأدلة أيضًا الضوء على قوة القدوة، بما في ذلك المعلمون والممرضون والعاملون في مجال الصحة المجتمعية ومدربو الرياضة، إلى جانب أخصائيي طب الأسنان، وتُبرز الأطفال بوصفهم "عوامل تغيير" يسهمون في ترسيخ العادات الصحية في مختلف أرجاء الأسرة.

صرح الدكتور Francisco Ramos-Gomez، الأستاذ ورئيس قسم طب أسنان الأطفال في كلية طب الأسنان بجامعة UCLA، وأحد المشاركين في إعداد التقرير، قائلاً: "تُظهر مجموعة الأدلة أنَّ أثر برنامج BSBF يمتد إلى ما هو أبعد بكثير من تغيير السلوك الفردي". "فهو يعزز قدرات القوى العاملة من غير المتخصصين في طب الأسنان، ويشجع التعاون بين القطاعين العام والخاص، ويدفع قدمًا نحو تحقيق الإنصاف في مجال صحة الفم على نطاق واسع. كما يقدم برنامج BSBF إطارًا عمليًا يمكن لمبادرات صحة الفم العالمية الأخرى الاستفادة منه."

أصول التصميم المرتكز على الإنسان (HCD) وتغيير السلوك

لتمكين الجيل القادم من اكتساب عادات صحية تدوم مدى الحياة، أطلق برنامج BSBF مجموعة جديدة من موارد التثقيف الصحي التي تشكل جزءًا أساسيًا من البرنامج، والمطورة بالتعاون مع Dalberg Design. وتستند هذه الأدوات إلى مبادئ التصميم المرتكز على الإنسان (HCD) ومبادئ تغيير السلوك القائمة على الأدلة، وقد جرى ابتكارها واختبارها ميدانيًا بالتعاون مع الأطفال ومقدمي الرعاية والمعلمين في الهند وكينيا والمكسيك والولايات المتحدة، وعن طريق تزويد المعلمين والأسر بأدوات تعليمية مهيأة ثقافيًا وأنشطة تفاعلية لتنظيف أسنان الأطفال بالفرشاة، يواصل برنامج BSBF تعزيز آليات التثقيف الصحي بقيادة المجتمعات المحلية، وترسيخ عادات أساسية لنظافة الفم في الفصول الدراسية والمنازل على مستوى العالم.

الشراكات الصحية العالمية

أُعلن في وقت سابق من هذا العام خلال المنتدى الاقتصادي العالمي في دافوس عن التزام بتمويل مؤسسة WHO لعدة سنوات، دعمًا لبرنامج WHO العالمي لصحة الفم، إذ يركز هذا التعاون على تعزيز مستوى التثقيف بخصوص صحة الفم، ودعم دمج صحة الفم ضمن الأنظمة الصحية الوطنية، ورفع مستوى الوعي بأهمية صحة الفم باعتبارها أولوية من أولويات الصحة العامة. صرح Anil Soni، الرئيس التنفيذي لمؤسسة WHO، قائلاً: "تلعب صحة الفم دورًا أساسيًا في الصحة العامة". "يعتمد إحراز التقدم على الاستثمار طويل الأجل في الوقاية، والإرشادات الموثوقة، والنظم الصحية القوية. ثم إنَّ هذا النوع من الدعم يساعد WHO على مواصلة جهودها الرامية إلى تعزيز صحة الفم وتحسين النتائج الصحية للمجتمعات على مستوى العالم".

استنادًا إلى 35 عامًا من النجاح الملموس على صعيد تغيير السلوك والنتائج السريرية، يدخل البرنامج مرحلته التالية من النمو، دافعًا نحو إحداث أثر من خلال الوصول إلى المليار طفل القادم وأسرهم، مع ابتكار أساليب جديدة للتصدي لتحديات الصحة العالمية. وفي 22 سبتمبر، بالتزامن مع انعقاد الدورة الحادية والثمانين للجمعية العامة للأمم المتحدة، ستجمع Colgate-Palmolive نخبة من قادة قطاع الأعمال وخبراء الصحة العالمية وقادة المجتمع المدني في جلسة نقاشية متخصصة، لبحث كيفية إسهام الأدلة وتغيير السلوك والتعاون بين مختلف القطاعات في تحقيق نتائج صحية مستدامة. يستضيف الحوار Noel Wallace، رئيس مجلس الإدارة والرئيس والرئيس التنفيذي، وEsha Gupta، الرئيس العالمي لقسم الصحة العامة والأثر الاجتماعي في Colgate-Palmolive، وتديره Moira Forbes، نائب الرئيس التنفيذي في Forbes، ويتضمن نقاشًا يشارك فيه نخبة من الخبراء، هم Robert Fabricant، الشريك المؤسس والشريك في Dalberg Design؛ والدكتور Saia Ma’u Piukala، المدير الإقليمي لمؤسسة WHO في منطقة غرب المحيط الهادئ؛ وJanti Soeripto، الرئيس التنفيذي والرئيس في Save the Children US؛ وAnil Soni، الرئيس التنفيذي لمؤسسة WHO.

نبذة عن Colgate-Palmolive

تُعدّ Colgate-Palmolive Company شركة مبتكرة تهتم بالصالح العام تسعى إلى تحقيق نمو مستدام، وتعمل على إعادة رسم ملامح مستقبل أكثر صحة لجميع الناس، وحيواناتهم الأليفة، وكوكبنا، كما نركز على العناية بالفم والعناية الشخصية والعناية المنزلية وتغذية الحيوانات الأليفة، ونبيع منتجاتنا في أكثر من 200 دولة ومنطقة تحت مظلة علامات تجارية، مثل Colgate وPalmolive وAjax وAxion وDarlie وelmex وEltaMD وFabuloso وFilorga وhello وHill’s Prescription Diet وHill’s Science Diet وIrish Spring وLady Speed Stick وmeridol وPCA SKIN وPrime100 وProtex وSanex وSoftsoap وSorriso وSoupline وSpeed Stick وSuavitel وTom’s of Maine. إضافةً إلى ذلك، نحظى بتقدير واسع بفضل ريادتنا وابتكاراتنا الرائدة التي أسهمت في تعزيز مبادئ الاستدامة ورفاهية المجتمع، بما في ذلك إنجازاتنا في الحد من النفايات البلاستيكية وتعزيز إمكانية إعادة التدوير، وترشيد استهلاك المياه، وتحسين صحة الفم للأطفال بالاستعانة ببرنامج Colgate Bright Smiles, Bright Futures، الذي أفاد منذ عام 1991 أكثر من ملياري طفل وأسرهم. لمزيد من المعلومات عن Colgate-Palmolive وكيف نرسم المزيد من الابتسامات، الرجاء زيارة www.colgatepalmolive.com.

صور / وسائط متعددة متوفرة على : https://www.businesswire.com/news/home/20260922129016/en

إن نص اللغة الأصلية لهذا البيان هو النسخة الرسمية المعتمدة. أما الترجمة فقد قدمت للمساعدة فقط، ويجب الرجوع لنص اللغة الأصلية الذي يمثل النسخة الوحيدة ذات التأثير القانوني.


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جهة الاتصال الإعلامية
Campbell O’Connor
 Real Chemistry
‎203-993-5551
coconnor@realchemistry.com



From CSR to Public Health Impact: How Colgate Bright Smiles, Bright Futures® is Driving Behavior Change for the Next Billion Children and Their Families

 

 NEW YORK - Tuesday, 22. September 2026




Colgate-Palmolive builds on its legacy of oral health, publishing an impact evaluation, evolving its health education tools rooted in behavior change, and scaling its global health partnerships.

 

(BUSINESS WIRE)--Colgate-Palmolive, the worldwide leader in oral care, announced a strategic evolution in its flagship oral health education program, Colgate Bright Smiles, Bright Futures® (BSBF), reflecting the Company’s commitment to global public health.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260922129016/en/

Launched in 1991, the program has reached over two billion children and their families across more than 100 countries, demonstrating how private-sector commitment designed to support communities, can become a powerful force for public health, driving healthier behaviors and positive outcomes at scale. From health education curriculum and school programming to mobile dental vans and free oral health screenings, BSBF helps children and their families access care, adopt healthier habits, and improve long-term oral health outcomes.

“At Colgate-Palmolive, we believe oral health and healthier, brighter futures are inextricably linked,” said Noel Wallace, Chairman, President and Chief Executive Officer, Colgate-Palmolive. “For 35 years, BSBF has created positive impact by combining hands-on education with local partnerships that turn daily habits into healthy lifestyles. Our program is focused on helping more people build healthy habits for life.”

As BSBF is positioning itself to empower the next billion children and their families, the program’s evolution is guided by three core areas: a newly published impact report, human-centered design (HCD) & behavior change assets, and strategic global health partnerships.

Newly Published Impact Report

Authored by Dr. Francisco Ramos-Gomez and Dr. Yan Wang of University of California, Los Angeles (UCLA), Transforming Children's Oral Health Worldwide: Three Decades of the Colgate Bright Smiles, Bright Futures Prevention Program, synthesizes implementation data throughout the program’s global history. It demonstrates that combining curriculum-based lessons with supervised toothbrushing, fluoride varnish and sealants can deliver measurable results, including:

A 75% reduction in new cavities and demineralized lesions on first permanent molars among children in Grenada.
A 23% increase in healthy gingival units among children in Mexico City.
The evidence also highlights the power of role models, including teachers, nurses, community health workers, and sports coaches – in addition to dental professionals – and positions children as "change agents" who drive health habits across households.

“The body of evidence shows that BSBF's impact extends well beyond individual behavior change,” said Dr. Francisco Ramos-Gomez, Professor and Chair, Section of Pediatric Dentistry, UCLA School of Dentistry, and co-author of the report. “It strengthens non-dental workforce capacity, fosters public-private collaboration, and advances oral health equity at scale. BSBF offers a practical framework other global oral health initiatives can benefit from.”

Human-Centered Design (HCD) & Behavior Change Assets

To empower the next generation with lifelong healthy habits, BSBF has launched a new suite of health education resources that are core to its program, developed with Dalberg Design. Rooted in Human-Centered Design (HCD) and evidence-based behavior change principles, these tools were co-created and field-tested with children, caregivers, and educators across India, Kenya, Mexico, and the United States. By equipping teachers and families with culturally adapted learning tools and interactive brushing activities for children, BSBF continues to strengthen community-led health education and establish foundational oral hygiene habits in classrooms and homes worldwide.

Global Health Partnerships

Announced earlier this year at Davos during the World Economic Forum, a multi-year funding commitment to the WHO Foundation supports the World Health Organization’s global oral health program. The collaboration focuses on expanding oral health education, supporting integration of oral health into national health systems, and raising awareness of oral health as a public health priority. “Oral health plays an essential role in overall health,” said Anil Soni, Chief Executive Officer of the WHO Foundation. “Progress depends on long-term investment in prevention, trusted guidance, and strong health systems. Support like this helps enable WHO’s work to advance oral health and improve health outcomes for communities around the world.”

Building on 35 years of measurable behavioral and clinical success, the program is entering its next phase of growth – driving impact by reaching the next billion children and families while inspiring new approaches to tackling global health challenges. On September 22, alongside the 81st United Nations General Assembly, Colgate-Palmolive will convene business, global health experts, and civil society leaders for an expert discussion to examine how evidence, behavior change and cross-sector collaboration can drive sustained health outcomes. Hosted by Noel Wallace, Chairman, President and Chief Executive Officer, and Esha Gupta, Global Head of Public Health and Social Impact, Colgate-Palmolive, the conversation, moderated by Moira Forbes, Executive Vice President, Forbes, will feature an expert discussion with Robert Fabricant, Co-Founder and Partner, Dalberg Design; Dr. Saia Ma’u Piukala, WHO Regional Director for the Western Pacific; Janti Soeripto, CEO and President, Save the Children US; and Anil Soni, CEO, WHO Foundation.

About Colgate-Palmolive

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, Ajax, Axion, Darlie, elmex, EltaMD, Fabuloso, Filorga, hello, Hill’s Prescription Diet, Hill’s Science Diet, Irish Spring, Lady Speed Stick, meridol, PCA SKIN, Prime100, Protex, Sanex, Softsoap, Sorriso, Soupline, Speed Stick, Suavitel and Tom’s of Maine. We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water and improving children’s oral health through our Colgate Bright Smiles, Bright Futures program, which has reached over two billion children and their families since 1991. For more information about Colgate-Palmolive and how we make more smiles, visit www.colgatepalmolive.com.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260922129016/en/


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Real Chemistry
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NIQ تعلن عن عرض ودي للاستحواذ على The U Group & Co Limited لتعزيز حلول المعلومات الموثوقة في عصر الذكاء الاصطناعي وتوسيع نطاقها


 

(BUSINESS WIRE)-- أعلنت NielsenIQ (المدرجة في بورصة نيويورك بالرمز: NIQ)، الشركة الرائدة في مجال معلومات المستهلكين، اليوم أن شركتها التابعة والمملوكة بالكامل في أستراليا، Nielsen Connect Australia Pty Ltd (NIQ Australia)، قد قدّمت عرضًا مشروطًا خارج السوق للاستحواذ على جميع الأسهم القائمة في The U Group & Co Limited (The U Group)، وذلك في إطار عرض استحواذ ودي ("العرض"). تُعدّ The U Group شركة أسترالية متخصصة في جمع بيانات المشتريات من مصادرها الأصلية، وبموافقة المستهلكين، من خلال تطبيقها ReceiptJar، إلى جانب ما توفره من حلول لاستخبارات الإيصالات وقدرات متقدمة لمعالجة البيانات مدعومة بالذكاء الاصطناعي.


وفي إطار العرض، أودعت NIQ Australia بيان مقدم العرض لدى هيئة الأوراق المالية والاستثمارات الأسترالية (ASIC)، كما أرسلت مواد العرض إلى مساهمي The U Group، وذلك وفقًا للمتطلبات التنظيمية الأسترالية المعمول بها. أوصى مجلس إدارة The U Group بالإجماع مساهمي الشركة بقبول العرض، استنادًا إلى الأسباب والاعتبارات الواردة في بيان الشركة المستهدفة.


يعكس العرض التزام NIQ بتعزيز المعلومات والتحليلات الموثوقة والارتقاء بمنظومة The Full View™ لعملائها. وفي حال نجاح الصفقة، ستُسهم في إثراء منظومة أصول المعلومات والتحليلات العالمية لدى NIQ بإشارات متخصصة حول المشتريات يقدّمها المستهلكون، إلى جانب بيانات فعلية عن سلوكهم الشرائي في الأسواق، بما يعزز قدرات الشركة على قياس وفهم أنماط شراء المستهلكين بدقة. وبالجمع بين قدرات NIQ الموثوقة في القياس والتحليلات وتطبيق ReceiptJar للهواتف المحمولة، إلى جانب التقنيات ذات الصلة التي تطورها The U Group، ستتيح الصفقة إمكانية تكوين رؤية أكثر شمولاً للمستهلك، بما يفتح آفاقًا جديدة للرؤى المتقدمة، وتعزيز الترابط، ودفع عجلة الابتكار.


وإزاء تنامي الدور التحويلي للذكاء الاصطناعي في أساليب اتخاذ المؤسسات لقراراتها، أصبحت المعلومات والتحليلات الموثوقة والإشارات المستمدة من السلوك الفعلي للمستهلكين مدخلات أساسية لدعم الابتكار، وتطوير التحليلات المتقدمة، وتمكين اتخاذ القرارات المدعومة بالذكاء الاصطناعي.


وقال Jim Peck، رئيس مجلس الإدارة التنفيذي والرئيس التنفيذي لشركة NIQ: "نؤمن بأن الذكاء الاصطناعي لا يمكن أن يتجاوز في فعاليته جودة المعلومات والتحليلات التي يستند إليها". "لقد تعاونّا مع The U Group على مدى خمس سنوات، وندرك جيدًا القيمة الكبيرة التي نجحت الشركة في بنائها وتطويرها. ومن شأن توحيد هذه القدرات أن يعزز منظومة The Full View، ويرسّخ قاعدة المعلومات الموثوقة التي تستند إليها NIQ، ويمكّن عملاءنا من اتخاذ قرارات أكثر استنارة وفاعلية".


ومن خلال تطبيق ReceiptJar للهواتف المحمولة والتقنيات ذات الصلة، تجمع The U Group معلومات حول مشتريات المستهلكين بموافقتهم، وتوفر قدرات متقدمة لتحليل بيانات الإيصالات مدعومة بالذكاء الاصطناعي، بما يكمّل منظومة البيانات والقياس الحالية لدى NIQ ويعزز قدراتها. ويشارك المستهلكون طواعيةً بيانات مشترياتهم عبر التطبيق، ما يوفّر مصدرًا موثوقًا لرؤى مُستقاة مباشرة من تجاربهم في التسوق. ومن شأن هذه الإشارات الإضافية حول المشتريات أن توسّع نطاق قياس NIQ لسلوك المستهلكين، وتفتح آفاقًا جديدة للابتكار مستقبلاً، بما يسهم في تحقيق نتائج أكثر قيمة وتأثيرًا للعملاء.


وقال Tyler Spooner، الرئيس التنفيذي لشركة The U Group & Co Limited: "سيعتمد مستقبل معلومات المستهلكين بصورة متزايدة على التكامل بين البيانات الموثوقة، ومشاركة المستهلكين، والابتكار المدعوم بالذكاء الاصطناعي". "لقد أظهرت شراكتنا الممتدة مع NIQ الإمكانات الواعدة التي يمكن تحقيقها من خلال تكامل هذه القدرات، ونحن متحمسون للفرصة التي تتيح لنا مواصلة تعزيز القيمة التي نقدمها لعملائنا في سوق يشهد تحولات متسارعة".


ويظل إتمام العرض مشروطًا بموافقة مساهمي The U Group على الاستحواذ بما يمثل 90% من الأسهم على الأقل، إلى جانب استيفاء عدد من الشروط الأخرى المعتادة. وإلى حين إعلان العرض غير مشروط واستكمال الإجراءات اللازمة للاستحواذ على 100% من الشركة، ستواصل NIQ وThe U Group العمل بصورة مستقلة، ولن تطرأ في الوقت الراهن أي تغييرات على المنتجات أو الخدمات أو أدوار الموظفين أو نماذج دعم العملاء.


 نبذة عن NIQ

 NielsenIQ (المدرجة في بورصة نيويورك بالرمز: NIQ) هي شركة رائدة في مجال معلومات المستهلك، حيث تُقدِّم فهمًا وصورةً شاملة وموثوقةً لسلوك شراء المستهلك وتكشف عن سُبل جديدة للنمو. من خلال الدمج بين نطاق بيانات عالمي غير مسبوق وقياسات دقيقة للمستهلكين والتجزئة، إلى جانب خبرة تمتد لعقود في نمذجة الذكاء الاصطناعي، تقوم NIQ ببناء أنظمة دعم القرار التي تساعد الشركات على تحويل البيانات المعقدة إلى قرارات عملية وموثوقة بثقة عالية.


 تعمل NIQ في أكثر من 90 دولة حول العالم، وتشمل بياناتها حوالي 82% من سكان العالم، بالإضافة إلى أكثر من 7.4 تريليون دولار من الإنفاق الاستهلاكي العالمي. من خلال منصات سحابية متقدمة، وتحليلات متطورة، ورؤى مدعومة بالذكاء الاصطناعي، تقدم NIQ ما تُسميه The Full View™ — وهو منظور شامل يساعد العلامات التجارية وتجار التجزئة على فهم ما يشتريه المستهلكون، ولماذا يشترونه، وما الخطوة التالية الواجب اتخاذها. لمزيد من المعلومات، تفضَّل بزيارة NIQ.com


حقوق النشر© 2026 لشركة Nielsen Consumer LLC. جميع الحقوق محفوظة.


 بيان إعلامي أولي

 تؤكد NielsenIQ (NIQ) أن شركتها التابعة والمملوكة بالكامل في أستراليا، Nielsen Connect Australia Pty Ltd (NIQ Australia)، قد تقدّمت بعرض استحواذ ودي مشروط خارج السوق على شركة The U Group & Co Limited. تتماشى الصفقة المقترحة مع استراتيجية NIQ الرامية إلى تعزيز منظومة The Full View وترسيخ قاعدة المعلومات الموثوقة التي تستند إليها، من خلال إضافة إشارات متخصصة ومستقاة من واقع مشتريات المستهلكين، بما يدعم قدرات القياس والتحليلات ويدفع عجلة الابتكار المدعوم بالذكاء الاصطناعي. ويظل عرض الاستحواذ خارج السوق خاضعًا لشرط الحصول على قبول من مساهمي الشركة يمثل ما لا يقل عن 90% من الأسهم، إلى جانب استيفاء الشروط والإجراءات الأخرى المعتادة، ولن ندلي بمزيد من التعليقات في الوقت الراهن. ويجب على مساهمي The U Group & Co Limited الرجوع إلى بيان مقدم العرض وبيان الشركة المستهدفة المرسلين إليهم للاطلاع على التفاصيل الكاملة لعرض الاستحواذ. أوصى مجلس إدارة The U Group مساهمي الشركة بقبول العرض، استنادًا إلى الأسباب والاعتبارات الواردة في بيان الشركة المستهدفة.


NIQ-IR


إن نص اللغة الأصلية لهذا البيان هو النسخة الرسمية المعتمدة. أما الترجمة فقد قدمت للمساعدة فقط، ويجب الرجوع لنص اللغة الأصلية الذي يمثل النسخة الوحيدة ذات التأثير القانوني.



الرابط الثابت

https://www.aetoswire.com/ar/news/2309202657482


جهات الاتصال

 جهة الاتصال للإعلام: media.relations@nielseniq.com


NIQ Announces Friendly Bid to Acquire The U Group & Co Limited, Expanding Trusted Intelligence for the AI Era


 

(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that its wholly-owned Australian subsidiary, Nielsen Connect Australia Pty Ltd (NIQ Australia) has launched a conditional off-market offer for all outstanding shares of The U Group & Co Limited (The U Group) as a friendly takeover bid (Offer). The U Group is an Australian-based company specializing in first-party, consumer-consented purchase data collection through its ReceiptJar app, receipt intelligence, and AI-powered data processing capabilities.


In connection with the Offer, NIQ Australia has lodged its Bidder's Statement with the Australian Securities and Investments Commission and dispatched the Offer materials to shareholders of The U Group in accordance with applicable Australian regulatory requirements. The Board of The U Group has unanimously recommended that shareholders accept the Offer for the reasons set out in the Target's Statement.


The Offer reflects NIQ's commitment to strengthening trusted intelligence and enhancing The Full View™ for clients. If successful, the transaction would add differentiated, consumer-contributed purchase signals and real-world shopping data to NIQ's global intelligence assets, further enhancing its measurement and understanding of consumer purchasing behavior. By combining NIQ's trusted measurement and analytics capabilities with The U Group's ReceiptJar mobile app and related technologies, the transaction would create opportunities for a more complete view of the consumer, enabling new forms of insight, connectivity, and innovation.


As AI increasingly transforms how organizations make decisions, trusted intelligence and real-world behavioral signals are becoming critical inputs for innovation, advanced analytics, and AI-enabled decision-making.


"We believe AI is only as effective as the intelligence behind it," said Jim Peck, Executive Chairman and Chief Executive Officer of NIQ. "We've worked with The U Group for five years and know the value of what they've built. Bringing these capabilities together would strengthen The Full View, enhance our trusted intelligence foundation and help clients make better decisions."


Through its ReceiptJar mobile app and related technologies, The U Group captures consumer-consented purchase information and provides AI-powered receipt intelligence capabilities that complement NIQ's existing data and measurement ecosystem. Consumers voluntarily contribute their purchase data through the app, creating a trusted source of first-party shopping insights. These additional purchase signals would help broaden NIQ's measurement of consumer behavior and create opportunities for future innovation and stronger client outcomes.


"The future of consumer intelligence will increasingly be powered by the combination of trusted data, consumer participation, and AI-driven innovation," said Tyler Spooner, CEO of The U Group & Co Limited. "Our longstanding relationship with NIQ has demonstrated the potential of bringing these capabilities together, and we are excited about the opportunity to create even greater value for clients in a rapidly evolving marketplace."


The Offer remains subject to the condition of 90% shareholder acceptance by The U Group shareholders and other customary conditions. Until the Offer is declared unconditional and the process to acquire 100% is completed, NIQ and The U Group will continue operating independently, and there are no immediate changes to products, services, employee roles, or client support models.


About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.


With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next. For more information, please visit NIQ.com


© 2026 Nielsen Consumer LLC. All Rights Reserved.


Media Holding Statement

NielsenIQ can confirm that its wholly-owned Australian subsidiary, Nielsen Connect Australia Pty Ltd (NIQ Australia) has launched a conditional friendly off-market bid for The U Group & Co Limited. The proposed transaction aligns with NIQ's strategy to strengthen The Full View and its trusted intelligence foundation by adding differentiated real-world consumer purchase signals that support measurement, analytics and AI-powered innovation. The off-market bid remains subject to a minimum 90% shareholder acceptance condition and other customary conditions, and we are not commenting further at this time. Securityholders of the U Group & Co Limited should refer to the Bidder's Statement and Target's Statement as sent to them for full details of the takeover offer. The Board of The U Group has recommended that shareholders accept the Offer for the reasons outlined in the Target's Statement.


NIQ-IR


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20260915912986/en/



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Media Contact: media.relations@nielseniq.com